MKT DB1 Essay Example | Topics and Well Written Essays - 500 words

MKT DB1 - Essay Example One of the functions of the marketers drawn from these departments is to help customers and potential customers know about the product. This paper will discuss the role of a marketer in light of helping customers and potential customers know about the product. Helping customers is one of the major roles of a marketer in today’s business. In this regard, a marketer ensures that the existing and potential customers of the organization understand the product they are buying by demonstrating to them why they need to buy the product. It starts by identifying the needs of these customers and developing a marketing strategy that is most suitable in meeting the needs and wants of these customers. To be able to meet the needs of these customers, a marketer must come up with an appropriate marketing mix. This entails developing products to satisfy their needs, charge the right price, makes goods available at the right place and use promotion as a means of making known the existence of the products. For instance, the marketer must ensure that the company’s products meet the needs of the customers. This implies that the marketer must ensure that the product offered to the customers is of the right quality, quantity and branding as this will make customers identify with the product and the business easily (Pride and Ferrell, 2006). Promotion is another element of the marketing mix that marketers may use to create an awareness of the company’s products to its customers. For customers who can be reached directly through face to face communication, it will be very advisable that the marketer does this as this gives an opportunity to explain to the customers every aspect of the company’s product, location of the company and the reasons why they should purchase the products(Pride and Ferrell, 2006). Branding is also a marketing tool use in marketing products. This is because branding creates a distinctive image and

Components of a Healing Hospital and Relationship to Spirituality Essay

Components of a Healing Hospital and Relationship to Spirituality - Essay Example This notion of healing in hospitals was started by Florence Nightingale, whereby she focused on health of her patients both physically and spirituality. In addition, healing hospitals are designed to focus mainly on recovery and return to health well being; physically, emotionally and spiritually and not just curing an ailment for a patient (Young & Koopsen, 2006). Healing hospitals revolution and work are based on three main components as asserted by Eberst (2006). First is the focus on culture and radical care given to patients which is to aid in the recovery process. Moreover, healing hospitals are built and based on a compassion culture from health care providers. The treatment process in these hospitals involves doctors, relatives and well-wishers who are involved in making patients feel better and relax, hence accelerate the healing process. The notion here is that if the patient feels comfortable with his/her care giver, then they shall heal faster (McCormick, 2010). The secon d component is that of a relaxed and patient friendly physical environment, which will aid in making patients relax and heal faster (Eberst, 2006). In addition, the physical environment of the healing hospitals must be cool, quiet and relaxed with cool coloring and fresh air circulating. This is meant to aid patients to relax and sleep comfortably which, in return, accelerates the healing process.... These hospitals also use technology in the treatment procedures to provide effective care and best possible treatment to patients under their care (Eberst, 2006). The concept of spirituality, which is a belief system focuses on intangible elements that impart meaning to life of people, has continued to arise in healing hospitals. Generally, healing hospitals are involved in providing a healing environment to their patients. Spirituality also varies among different patients as it cuts across different cultures and ages. Therefore, patients in hospitals are normally disturbed spiritually with pertaining issues in their health such as infirmity, suffering, loneliness and boredom, despair on not healing and the possibility of facing death (Young & Koopsen, 2006). Healing hospitals components are used to aid in raising spirits of patients and hasten healing. The culture and physical environment of these hospitals provide patients with spiritual healing environments in which patients feel calm and relaxed promoting their health and well-being. Caregivers counsel patients and give them hope and a reason to live and have a purpose in life (McCormick, 2010). Challenges of Creating a Healing Environment in Light of the Barriers and Complexities of the Hospital Environment As Chapman (2003) states in chapter 3 of the book â€Å"Radical Loving Care: Building a Healing Hospital in America†, healing hospitals are faced with some of these challenges. The first challenge is technology application and use of drugs, as he states technology advances dehumanize healing aspects of the healing profession. In addition, he claims that dependence on drugs in healing has reduced the

Black People and Perfect Shape Essay Example for Free

Black People and Perfect Shape Essay In the short stories of â€Å"Why Looks Are the Last Bastion of Discrimination† and â€Å"The â€Å"Black Table† Is Still There† there are many differences from both stories. Both stories talk about the different sizes, shapes, color, and how people are being racist. The first story â€Å"Why Looks Are the Last Bastion of Discrimination. † They first talked about how in the 1994 in Texas they did not want an obese lady to be a bus driver because of how big she looked. The company doctor stated that she was not up to the task because he said she was â€Å"waddling down the hall† (Rhode). All though he did not even perform any agility test on her to even see if she would be able to evacuate the bus in case of any emergency and get the kids off the bus in time. That was similar to the second story whereas in 1995 he was surprised when he walked into the cafeteria and noticed that they had a â€Å"black† table. He thought after this long that he would never run into something like that again. He never understood the â€Å"black† table â€Å"what did it mean? † (Rhodes) He never took the chance to sit there because he always thought if he would sit there that would be making a statement of â€Å"I was afraid that by sitting at the table I’d lose all my white friends† (Rhodes). They were discriminating against the â€Å"black† men because he would not sit at the â€Å"black table† as what they would call it. This man just refused to be labeled and would not sit at this table and he would always into the cafeteria with â€Å"white† people. Segregated was something that he never understood as a kid and he was very shocked when he went into the junior high after twenty-seven years to still see that there was a black table. In the first story they had a case in 2006 in New, Jersey where a cocktail waitress had gained some weight. They never thought anything about it just that she was getting fat and that was not a good look for their waitresses. In the contract it even stated to keep ‘an hourglass figure† that was â€Å"height and weight appropriate† (Rhodes). When she went to order a larger shirt they denied her because they said their waitresses do not go up on size unless they have had breast implants. They unfairly discriminated this young lady because she was not â€Å"the perfect shape and size†. Actually what is the perfect shape and size in society? Is anybody really the â€Å"perfect† size or is everybody their own shape. In the second story they were very racist because nobody cared to segregate and change how everybody sat in the cafeteria. Everybody always assumed that he should sit at the â€Å"black† table but he refused to sit there. Graham always wondered why they would all segregate themselves like that but he noticed when he went back to the junior high twenty-seven years later he noticed that now it was not just the blacks that were segregated; the athletes, Italian, kids that were into heavy medal and smoked pot also all had their table that they called their own. In the first story they also discriminated in 2001 to Jennifer Portnick when they denied he of being an aerobics instructor because her â€Å"image† did not look like she was fit since she weighed 240 pounds. Come to find out Jessica was very fit and toned â€Å"she would work out six days a week, taught back-to-back classes, and had no shortage of willing students† (Rhodes). It is really sad that this has gotten a lot worse since 2001. People do not get the chance at certain because they are overweight or because of their appearance. In this time we should not be having the entire discrimination because of size, shape, or even race. According to the first story we still have a lot of these things going on and with Rhode he was shocked that he still saw the â€Å"black† table in the junior high twenty-seven years later. Why would people separate themselves? That is a question that will never have an answer because it is something that is still going on in this day. If discrimination was taught to us to be so wrong why would we want to keep this going? Should this not be a cycle that we want to stop and teach our kids something different about this? Discrimination will probably be something that we deal with forever even though it is not good.

Evaluation of Digital and Online Marketing Technology

Evaluation of Digital and Online Marketing Technology Part A Question 1 I believe online marketing tools are part of the marketing mix as channels that can be made use of. There may be diverted focus in regards to digital marketing if it is just used for advertising or promoting a product/service online. Digital marketing can be used in multiple ways whilst we consider facilitating it in an organisations marketing communication mix, rather than focus on 1 form of the marketing communication mix. As technologies are on a rise and the attention span of users is declining, I would suggest investigating marketing tools to help advertising via online content behaviour, understanding ways to inform consumers about the product if for example they were to search a certain product. If we look at the amount of data mining, consumer purchase behaviour and so on via the internet. The organisation can use such data to tap into relevant information that would help accelerate their sales or avail specific products whilst understanding the demand exists. If we look at A mazon and Google, these two organisations tend to have a lot of digital marketing working very well for them, as they have put it into practice in collecting information and monitoring what they purchase and how they purchase it. With such tools an organisation can tailor advertisements towards the users, we can see it more like an On-Demand Advert which would then grab the attention of users who are looking for specific items. There exists many accelerated ways of marketing on the web, with the level of innovation we have adopted, web marketing made it simpler to facilitate the following: Public Relations Investor Relations Customer Service Prospect Qualifications Product Sales Customer Interaction and Feedback Internal Communications With that all being said, the digital world has opened up more opportunities for marketers as to understanding Buyer behaviour, Communicating frequently to the customer, Public relations and so much more. Marketers tend to consider digital marketing to be more time-efficient and is used by the masses, hence it makes it easier to capture a wider reach, whereas the ways they market or allow themselves to be seen by the consumer may need to change as to avoid the click-through behaviour of the customer. I agree that digital marketing will become critical tools in brand building and other forms of communicating to the consumer, mainly Customer Relationships. Marketers can evade ad-blocks and such, if they just spend a bit of time trying to learn a bit about the online content behaviour and yet look out for technologies out there such as Geo-tagging, proximity marketing and so on. Question 2 As a marketing manager, there are 5 steps to evaluating digital technologies: Step 1: I would evaluate the goals of the organisations digital marketing campaigns by understanding the number of social shares our posts are receiving, size of our fan base on social networks, the amount of times Nike is being mentioned on social media, look up the number of positive reviews found online via consumers, check the amount of online traffic we are getting on our webpage as well as how many times links are being diverted to our webpage from other social media outlets. If all these things were done by the previous marketing team, I would look at whether or not the targets are being met, if not I would then revise our goals as to accommodate our objectives. Step 2: I would re-assess the target market, if it is changed I will have to facilitate an information search as to have an idea of the demographics, interests and online activities that the consumers may have, this will allow me to achieve consumer profiling as to marketing reasonable content to them. Step 3: I would have to look at our online digital presence, this means I will have to see how well Nike is doing in the social online environment, are they active or passive when it comes to public relations and customer relationships. Are they utilizing everything the online world has to offer from technologies that can be feasible to adopt? Step 4: I would evaluate the types of messages Nike is communicating to the consumers in digital form. Are they sending the right message to the right consumer? Is the consumer understanding the message and acting upon it, positively or negatively? Step 5: I would evaluate the performance of Nikes digital marketing campaigns. How is Nike benefiting from such channels? Are we making a profit while keeping costs low? Is our rate of investment on digital marketing visible to us, and is it positive? Question 3 I would utilize almost all online marketing tools to allow the visibility of the new product. The common marketing communication tools will be put into effect, such as advertising, promoting the concept in various trade shows, speaking opportunities as to describe the product, joint marketing, co-branding and many more traditional ways that can be broadcasted online via online content ads, which are simple adverts that will pop up due to their relevance whilst consumers maybe be browsing for a new phone for example. Search Engine Optimization. Get the word out there, be noticeable via social outlets. Email marketing is one way to inform the consumers about the product. Google AdWords to help online advertising. Bloggers or social media influencers, by offering the phone for testing by wide reach blogger or youtubers as to mention your product or talk in more detail about it. Online retail stores, you can be selective as to who you wish to sell the new phone and when they can sell it, such as your own website, amazon and the likes of amazon. The strategy would start differing as adoption rates either increase or decrease, if they increase then the organisation will need to be and stay proactive whilst dealing with public relations, enhance customer services and promote customer satisfaction, if they decrease I would then suggest revisiting the product and re-examining the whole process of the marketing communication. Part B Question 1 I would particularly evaluate why should McDonalds introduce a vegetable burger to their store? I will need to define the problem and understand where the information search should start, before developing the needed research, once that is arranged then I would identify the research method. It will either be Primary or Secondary, or both. For this particular scenario, I will explore the secondary data at first since it is cheaper, faster and available whereas this may be biased. For example, in certain region McDonalds can idealise a target market for such a product, such as in place where there exists a great population of vegetarians in compared to non-vegetarians, and see if the product gains popularity, if so they can proceed in furthering the choices of products in different places as to cater to the groups of people who are vegetarian per se. Therefore, I would select Descriptive and Causal research rather than Explanatory research. Once I have found the relevant, impartial, accurate and current data I require, we can advise for testing of the product as to not waste much time in looking for primary data, when such data can be availed to us by promoting the product on trial basis and see how well it does.

The Smoking Truth :: essays research papers

The Smoking Truth   Ã‚  Ã‚  Ã‚  Ã‚  There are three major stereotypes when it comes to people who smoke. The three stereotypes are; all smokers are unhealthy, all smokers can’t stop smoking because they are so addicted, and they all started smoking to fit in with the group. Growing up I can remember everybody telling not to smoke because it was bad for you, but I never understood why until I took notice to my dad. My dad smokes maybe a half a pack a day and his teeth and clothes show it. He is always out of breath and coughing up Phlegm but you just can’t judge all smokers by just one smoker. So I chose a specific group of smokers to observe them because they were the perfect group to prove or disprove the stereotype since they resembled many of the groups of smokers around the campus. On the balcony right beside my window is the perfect place for a group of smokers to socialize because there is a nice view of Morgantown and it’s not really in the open so they have some kind of privacy to talk about what ever they want. I watched a specific group of smokers who got together about five times a day to share stories and make plans for the night to come. This group consisted to two girls and three guys. The first guy always wear’s a white West Virginia University hat turned around backwards, looks as if he works out, about five foot eleven and usually has on a T-shirt and shorts. The second guy is what you would call chubby. He’s not really sloppy fat but he’s not skinny either. He has a couple of chins and a pretty hefty gut. Like the first guy he always a white West Virginia hat with a slightly different logo and he tip’s the hat up slightly so it looks as if a strong breeze could blow it off. The third guy is huge. I think he may p lay football because I see him wake up early every morning with his gym gear on walking down the street with the other football players. He usually wears a tight t-shirt to show off his bulging muscles and a pair of Kaki shorts. The first girl has blond hair and deep blue eyes. She likes to wear tight t-shirts and pants even though she isn’t the fittest girl.

Women of the Odyssey Essay -- Homer Epics Essays

The Women of the Odyssey   Ã‚  Ã‚  Ã‚  Ã‚  Many people regard Homer’s epics as war stories—stories about men; those people often overlook the important roles that women play in the Odyssey. While there are not many female characters in the Odyssey, the few that there are, play pivotal roles in the story and one can gain a lot of insight by analyzing how those women are portrayed. Homer portrays the females in contradictory ways: the characters of Athena and Eurykleia are given strong, admirable roles while Melantho, the Sirens and Circe are depicted in a much more negative way. Penelope—the central female character—is given both negative and positive attributes.   Ã‚  Ã‚  Ã‚  Ã‚  Athena, the grey-eyed goddess of wisdom and battle, has a soft spot for Odysseus and Telemachos. The action begins with a meeting of the gods, where Athena makes a plea on behalf of Odysseus, asking her father, â€Å"Why, Zeus, are you now so harsh with him?† (I, 62). This action, paired with another intervention into a meeting of the gods, shows Athena’s initiative and nerve, two traits which would have been greatly admired by Homer’s audience. Athena also shows cleverness and ingenuity when she disguises herself and others on several occasions: The goddess first appears as Mentes, and then later as Mentor, Telemachos himself, Penelope’s sister, a friend of Nausikaa’s, and various servants. Not only is she a master of disguises, but Athena has an incredible sense of when it is necessary to appear as someone else in order to achieve her goals. While possibly just a product of Athena’s goddess status, her ability to view th e â€Å"big picture† is quite a highly regarded trait. Athena also has the virtue of restraint which she demonstrates when she does not take part in the final battle between Odysseus and Telemachos and the suitors.   Ã‚  Ã‚  Ã‚  Ã‚  In addition to Athena’s abilities and traits, the traits which she herself values give great insight into her own virtues. For example, she considers hospitality to be of great importance. This is shown several times in the Odyssey: first, when she arrives in Ithaka and is received so well by Telemachos, and a second time when she assists Odysseus by gaining the favor of Arete and Nausicaa. Athena is also very concerned with glory, which becomes clear when she sends Telemachos on his voyages with the primary purpose to grow up so that he does â€Å"not go on clinging to [his] child... ...will greatly upset her. She is seen as indecisive in the sense that she never outright refuses to marry any of the suitors and leads them on to an extent (I, 245). Finally, while the audience is certainly sympathetic to Penelope’s grief, it has been twenty years since she has seen Odysseus and ten since she expected him to return. Even Odysseus himself told her that if he did not return, she had his permission to marry again when Telemachos was grown. The fact that she has not done so and has not made any progress towards that end gives her a negative image, consequently affecting the image of all females in the Odyssey.   Ã‚  Ã‚  Ã‚  Ã‚  The contradictory views of women presented by Homer, and the complexities of all main characters in the Odyssey, prove that Homer had a very good sense about human nature. Not all women are virtuous and admirable, but not all women lack positive virtues; and of course, some women cannot fit either extreme. Even the characters he sets up as role models are not perfect. Homer’s works have been so successful throughout history largely for that reason, I believe. Regardless, the Odyssey is a fascinating study of human nature and an exciting story of homecoming.

Environmental Worldviews, Ethics, and Sustainability

ENVIRONMENTAL WORLDVIEWS, ETHICS, AND SUSTAINABILITY Chapter 28 BIOSPHERE 2 †¢ Biosphere 2, was designed to be self sustaining life-supporting system for eight people sealed in the facility in 1991. The experiment failed because of a breakdown in its nutrient cycling systems. ENVIRONMENTAL WORLDVIEWS AND VALUES †¢ Environmental Worldviews include: †¢ How you think the world works. †¢ What you believe your environmental role in the world should be. †¢ What you believe is right and wrong environmental behavior. INSTRUMENTAL AND INTRINSIC VALUES Instrumental (utilitarian) †¢ A value something has because of its usefulness to us or to the biosphere †¢ i. e. preserving natural capital and biodiversity †¢ Intrinsic (inherent) †¢ The value something has just because it exists regardless of whether it has any instrumental value to us. CLASSIFYING WORLDVIEWS †¢ Worldviews are generally divided into two groups: †¢ Holistic (Ecocentric) is earth centered and focuses on sustaining the earth’s †¢ Natural systems (ecosystems) †¢ Life-forms (biodiversity) Life-support systems (biosphere) †¢ For all species †¢ Atomistic is individual centered †¢ Anthropocentric (human-centered) †¢ Biocentric (life-centered) ANTHROPOCENTRIC, BIOCENTRIC, AND ECOCENTRIC †¢ Anthropocentric (human-centered) †¢ No-problem school (all problems solved), free-market school (global economy), responsible school (mix of previous 2) †¢ Instrumental values play a larger role. †¢ Biocentric (life-centered) †¢ Human as one with the earth †¢ Aldo Leopold and John Muir †¢ Intrinsic values play a larger role †¢ Ecocentric (earth-centered) Humans destroy the earth †¢ Emerson, Thoreau, Aldo Leopold, John Muir, Rachel Carson †¢ Environmental Worldviews and Values †¢ Intrinsic values play a larger role ENVIRONMENTAL WORLDVIEWS †¢ Planetary Management †¢ Anthropo centric †¢ We are the most important †¢ We are apart from the rest of nature †¢ Because of our technology we will never run out of resources †¢ Economic growth is unlimited and we should use earth’s resources for our benefit †¢ Stewardship †¢ Biocentric †¢ Be stewards to earth †¢ Manage earth’s life support system We most likely will not run out of resources but they should not be wasted †¢ Environmental Wisdom †¢ Ecosystem-centered (Biocentric) †¢ We are dependent on nature †¢ Don’t waste resources †¢ Success depends on how well we learn how nature sustains itself †¢ Ecofeminist Worldview †¢ Main cause of environmental problems not just human-centeredness, but male-centeredness †¢ Advocate society fixing rift between humans and nature as well as ending oppression base on sex, race, class, and cultural/religious beliefs †¢ Social Ecology Worldview Creating better democratic comm unities †¢ New forms of environmentally stable production †¢ New types of environmentally friendly technology CULTURAL GROUPINGS †¢ There are 3 different cultural grouping which determine a person’s values and worldviews †¢ Moderns †¢ (about 45% of the adult U. S. population) actively seek materialism and the drive to acquire money and property, take cynical view of idealism and caring, accept some form of the planetary management worldview, and tend to be pro big businesses †¢ Traditionals (about 19% of the adult U. S. population) believe in family, church, and community, helping others, having caring relationships, and working to create a better society. They tend to be older, poorer, and less educated †¢ Cultural Creatives of New Progressives (about 36% of the adult U. S. population) †¢ have a strong commitment of family, community, the environment, education, equality, personal growth, spiritual development, helping other people, li ving in harmony with the earth, and making a contribution to society.SHIFTS IN ENVIRONMENTAL VALUES AND WORLDVIEWS †¢ Global and national polls reveal a shift towards the stewardship and environmental wisdom. LIVING MORE SUSTAINABLY †¢ Four guiding principles for living more sustainably †¢ Respect earth and life and all its diversity †¢ Care for life with understanding, love, and compassion †¢ Build societies that are free, just, participatory, sustainable, and peaceful †¢ Secure earth’s bounty and beauty for present and future generations HOW TO LIVE MORE SIMPLY Some affluent people in developed countries are adopting a lifestyle of voluntary simplicity †¢ Voluntary simplicity is doing and enjoying more with less by learning to live more simply †¢ Based on Mahatma Gandhi’s principle of enoughness †¢ â€Å"The earth provides enough to satisfy every person’s need but not every person’s greed†¦When we take more than we need, we are simply taking from each other, borrowing from the future, or destroying the environment and other species. † †¢ When you choose voluntary simplicity it means †¢ Spending less time working for money Leading lives less driven to accumulate stuff †¢ Spending more time living †¢ You basically must ask yourself â€Å"How much is enough? † †¢ Voluntary simplicity shouldn’t be confused with forced simplicity of the poor, who don’t have enough to meet their basic needs for food, clothing, shelter, clean water, air, and good health. †¢ Law of Progressive Simplification †¢ â€Å"True growth occurs as civilizations transfer an increasing proportion of energy and attention from the material side of life to the nonmaterial side and thereby develop their culture, capacity for compassion, sense of community, and strength of democracy. LIVING MORE SUSTAINABLY †¢ In order to make the planet a better place w e must realize that individuals matter. Most of the environmental progress we have made during the last few decades occurred because individuals banded together to insist that we can do better. †¢ We must implement earth education. †¢ We need hope, a positive vision of the future, and commitment to making the world a better place to live. [pic]