Thursday, October 31, 2019

Library Financial Management Essay Example | Topics and Well Written Essays - 1750 words

Library Financial Management - Essay Example Budgeting can also be used in library as standards and measures for future performance. Budgets are basically of three types viz. line item budgeting, program budgeting and zero based budgeting. The budget type that is used by Anamerican college library is line item budget as it outlines various expenditures and resources of the library along with the various services that the library offers to its users. Dossett (2004) suggests that the line item budgeting is a type that is applied to almost every library setting. This type of budget classifies each sort of activity in a separate appearance. The program budget emphasises the services or programs that are provided by the library to its customers. Hence this budget allows a library to evaluate performance with respect to various programs that it offers. Seer (2000, p188) says that "the primary characteristic of a program budget is that all expenditures needed to provide that product or functions are grouped together". Zero based budgeting, on the other hand, maintains its focus on the future aspects and accomplishment of the goals of the organisation. "Zero-based budgeting ignores previous practice and insists that every budget fully proves its worth, not in respect of what happened in the past but solely in terms of current organisational objectives" (Heery, 1999, p60). The line item budget that this library uses appraises its performance by outlining all the expenditures and resources, while comparing it to that of the previous year. Seer (2000, p188) says that "a line item budget reflects input (what you are spending) not output (what your organization is getting for the money), resources not results". As Anamerican library uses line item budget to plan its various expenditures and evaluate the available funding and resources, the budget also sheds light on several aspects of information services and roles it performs. As indicated in the budget, the library provides various services such as referencing, circulation, and cataloguing to its users. The budget also shows various expenditures borne by the library towards employees' salaries and benefits along with its information resources such as books, periodicals/serials, electronic reference materials, microforms etc. and other assets, which include computers for different uses. The referencing service of the library appears to be at the stronger side, with the library staff providing referencing and information services to the customers both on the usage of printed as well as online resources. These reference librarians also provide training and education to the users with regard to effective usage of all the materials available in the library. This is very important in when electronic resources constitute an eminent part of information as well as the library sources. According to Gessesse (1997, p92), "the fact that many library users will not have direct access to equipment or the knowledge levels to use effectively the online environment, requires that librarians continue to be sophisticated translators of patrons' needs". Interaction with users also allows reference

Tuesday, October 29, 2019

Impact of Nursing Faculty Shortage in the Nursing Field Term Paper

Impact of Nursing Faculty Shortage in the Nursing Field - Term Paper Example This paper aims to discuss the problem of shortage of nursing faculty. A number of implications will also be provided to overcome the issue of shortage of nursing faculty. Problem Statement: Among different factors that have been considered as the reason behind shortage of nurses in healthcare field, lack of nursing faculty is one of the crucial issues that need avid implications. There are number of reasons that have contributed in the shortage of nursing faculty such as ageing of nursing faculty, retirement wave increasing the shortage ratio etc (Cronenwet, 2011). Significance of the Problem: Nursing faculty shortage is an element which has contributed in the poor supply of nurses to the health care institutions. It is thus imperative to strategically counter the issue. A number of strategic implications are already underway by American Nursing Association but there is more to be done to overcome the problem. By countering the issue of shortage of nursing faculty, it will be possib le to provide quality health care to the patients (Cronenwet, 2011). Nursing Faculty Shortage: A number of American nursing schools have marked increased shortage of nursing faculty. Since 2004, the number of student enrolments has increased by large. It is because of this reason that increased number of nursing faculty is needed in the schools. ... As per analysis it was noted that the average age of nursing educators is 45+. The retirement of faculty of nursing has kept the deficit of nursing faculty in a continual state (Cronenwet, 2011). The shortage of nursing faculty has a direct negative impact on the supply of nurses in the healthcare departments. The main purpose of the nursing schools is to supply nurses to the health care profession so that quick and quality health care facilities can be provided to patients. Looking at the situation of shortage of nursing faculty in nursing schools, it has been estimated that 600,000 jobs are expected to be vacant for nursing professionals within next ten years. This fact is problematic and needs implication to overcome the turmoil of nursing profession (Cronenwet, 2011). It should be noted that nursing is a profession which is given a great deal of imperativeness in US. A lot of students have interest in pursing nursing degrees which is a hope for overcoming the shortage of nurses. Researchers have claimed that such tremendous interest by the students in the nursing field is because the profession is to help humanity and the working conditions of nurses is relatively better than other professions. Also, the compensation packages being given to national nurses is quiet attractive for the students which makes it easier for the nursing profession to have more practitioners (Riegelman, 2006). The interest of students towards nursing profession has relatively increased which also resulted in increasing number of enrolment. It has also been noted that a large number of applicants are turned away each year because the nursing

Sunday, October 27, 2019

What Makes It An Imagist Poem English Literature Essay

What Makes It An Imagist Poem English Literature Essay When one thinks of the conventions associated with a rose they think of love. This is the symbol a rose endeavours. However this meaning is not static and for many a rose symbolises many different things. In literary convention terms a rose is associated with delicate love, appreciation, romance, beauty and roses portray the positive feelings inside one. There are many different rose colours each portraying a certain meaning and in each case a positive meaning. While bearing these conventions associated with a rose in mind I am going to analyse H.D.s Sea Rose. H.D was a literary woman of the twentieth century who became profoundly interested in the imagist movement. H.D is a modernist poet and one can see from reading her poetry that there is strong feminist principles expressed throughout. Her poems came too early for an audience who were not ready to respond to these feminist principles (Pound, 1997-2010). One can characterise H.Ds poetry by the strength of her images, economy of language and use of classical methodology (Pound, 1997-2010, http://www.poets.org/poet.php/prmPID/234). The poetic form of imagism is clearly seen in H.Ds poems. Imagism was a huge part of modernist writing, it is a literary movement launched by British and American poets early in the 20th Century that advocated the use of free verse, common speech patterns, and clear concrete images as a reaction to Victorian sentimentalism (LoveToKnow Corp, 1996). H.D.s poem the Sea Rose can be seen as an imagist poem due to its expression of visuals images throughout the poem . These visual images can be seen through the clarity of expression throughout the poem. Imagism poetry aimed to replace muddy abstractions with exactness of observed detail, apt metaphors, and economy of language (Pound, 1997-2010, http://www.poets.org/viewmedia.php/prmMID/5658). This new movement of imagist poetry has had a huge impact on many poets throughout the 20th Century. H.Ds Sea Rose poem is about much more than a rose. It reveals to the reader that one should look through the image to see the eternal condition and this is what imagist poets write about. The literary conventions that one associates the rose such as soft and the typical red rose of romanticism is not the same here, its not a soft rose but instead harsh(1), its not sweet like one would expect a rose to be but instead its acrid (15). Throughout the poem we are not told of the colour of this rose or indeed of any colour. One could say through this poem H.D is saying there is no exact meaning of a rose and that these symbols that one associate with a rose are not exact, however instead the rose itself defies its own symbolic representation. One can see the poetic form of imagism throughout the poem through H.Ds observed detail of the rose. This rose is a clear exposition of a single flower from the garden. As stated by Nelson the short, carefully measured free verse lines, together with the slightly archaic (though still direct) diction and the insistence on the sparseness of the flower tend to give the poem a simplicity and solidity, a feeling of the visual or sculptural realness of the sea rose-Sea Rose could almost be a poem of image and little more. (Nelson, 2000) Gender is also prevalent throughout Sea Rose. One could say that the first few lines of the poem symbolises the non-conforming woman of the twentieth century- the rose is harsh (1) and living on the boundaries of different worlds. There is a gender issue present, if one was to perceive this rose as the twentieth woman who was primarily a housewife and mother and only part of the private sphere but who is fighting to enter the public. When bearing this in mind, one can see the rose as been a metaphor for the movement of women into the public sphere and then one can see that the rose is portraying the rough time that women of this era have to go through to seek this independence, similar to the rose who is having a rough time caught between the sand and water. Just like the rose is caught in a drift (8) between the sand and water so too are these women caught in the drift (8) of a masculine society. The environment which this rose is placed is not stable as the tide it is constantly mo ving. The rose is been moved around by the sand which is been moved about by the sea. This can be seen as H.D portraying society, everyone is been flung (10) about by these more dominant forces which one can interpret as male forces. To me these dominant forces can be perceived as the patriarchal male society of the time. This is an imagist poem where nature is predominant, the climate in which surrounds the rose is not welcoming crisp sand that drives in the wind (12-13) just as society of the time is not welcoming of women entering the public sphere. The rose is in isolation single on a stem (7), alone in the wilderness. The rose can be seen as an allegory of a woman who too is similar to this rose who is alone in the wilderness and caught between two worlds. Through this analyse I hope I have conveyed that there is a deeper hidden meaning to be seen in H.Ds poem Sea Rose and given thought you a thought of what H.D may be trying to portray through this poem. While there are many different perceptions to be gotten from Sea Rose it is clear that H.D is talking about much more than a just a rose and instead the deeper meaning can be seen when one studies the object in isolation.

Friday, October 25, 2019

Money Cant Buy Happiness Essay -- Happiness Essays

â€Å"The Seven Social Sins are: Wealth without work. Pleasure without conscience. Knowledge without character. Commerce without morality. Science without humanity. Worship without sacrifice. Politics without principle." -- Mahatma Gandhi   Ã‚  Ã‚  Ã‚  Ã‚  The Kingdom of Bhutan is pursuing a bold new social experiment. They want to demonstrate that a spartan rural society join the high-tech world without surrendering its soul. [1] Bhutan is an extraordinary place; seemingly untouched through the course of time. Resting in the heart of the Himalayas, it has remained in self-imposed detachment for centuries, apart from the rest of the world. "Since its doors were cautiously opened in 1974, visitors have been mesmerized: the environment is pristine, the scenery and architecture are awesome, the people are hospitable and charming, and the culture unique in its purity." [2]   Ã‚  Ã‚  Ã‚  Ã‚  "Despite the huge potential of its natural resources, Bhutan emerged as one of Asia's poorest countries, shunning the 'profit at all costs' mentality of the rest of the world. With one foot in the past and one in the future, it strolls confidently towards modernization, on its own terms, fiercely protecting its ancient culture, its natural resources and its deeply Buddhist way of life." [3]   Ã‚  Ã‚  Ã‚  Ã‚  For the most part, the Kingdom of Bhutan has had remarkable success with its transition to becoming a relatively technological society. It is a nation which has also retained it culture and way of life in the process. Some scholars feel that in the United States, we have lost the more positive aspects of our culture, and thus, our "gross national happiness." This loss, apparently, is the cost of being a highly technological and consumption driven society. Americans are, by many measures, the most successful people ever known. Our enormously productive economy affords us luxuries beyond the wildest dreams of previous generations.   Ã‚  Ã‚  Ã‚  Ã‚  However, this prosperity brings evidence of a different story. Our rising standard of living has not always resulted in a higher quality of life. Indeed, in many ways there has been an erosion in our sense of well-being, both for us as individuals and for us as a people. Our wealth has come with unforeseen costs: personal, social and environmental. We must ask ourselves, "Is this really the American dream?"   Ã‚  Ã‚  Ã‚  Ã‚  The traditional American dream of opportunity, progress, ... ...ow Much is Enough," in Lester R. Brown et al,  State of the World 2010 (New York: W.W. Norton and Co. Inc., 1001) 6.  Ã‚  Ã‚  Ã‚  Ã‚  Alan L. Otten, "Young Adults Now Are More Pessimistic," Wall Street Journal, September 27, 2014. 7.  Ã‚  Ã‚  Ã‚  Ã‚  John Cunniff, "Would You Believe These Are the Good Old Days?",   Seattle Times, September 19, 2014. 8.  Ã‚  Ã‚  Ã‚  Ã‚  Social Problems on Rise, U.S. `Health Check' Shows," Seattle Post - Intelligencer, January 14, 2014. 9.  Ã‚  Ã‚  Ã‚  Ã‚  Barbara Benham, "Why Have We Lost Confidence?". Investor's Business Daily, June 12, 2014. 10.  Ã‚  Ã‚  Ã‚  Ã‚  United Nations Development Programme, Human Development Report 2014 (New York: Oxford University Press, 2014) p. 2. 11.  Ã‚  Ã‚  Ã‚  Ã‚  Richard R. Wilk, Emulation and Global Consumerism, in Paul C. Stern, Thomas Dietz, Vernon W. Ruttan, Robert H. Socolow, and James L. Sweeney, editors, Environmentally Significant Consumption (Washington, DC: National Academy Press, 2012) p. 110. 12.  Ã‚  Ã‚  Ã‚  Ã‚  Wackernagel et al. National Natural Capital Accounting with the Ecological Footprint Concept, Ecological Economics, Volume 29, Number 3, June 2014, pp. 375-390. 13.  Ã‚  Ã‚  Ã‚  Ã‚  Ramon C. McLeod, "Baby Boomers Seek `Meaning'," San Francisco Chronicle, February 13, 2014.

Thursday, October 24, 2019

In Praise of the Humble Comma Essay

â€Å"In Praise of The Humble Comma† examples, and comparisons to God, are used to convey to the audience the necessity for punctuation in the written language. The necessity can be broken down into two different needs, the first being the grammatical need, and the other being the emotional need, which will be discussed later. In the beginning of the essay Iyer compares the comma to the gods because they can both â€Å"give breath and take it away† (1). The gods are said to have created the world and all of the living creatures on it, including man. As a part of man’s creation we were given breath in order to live, and as part of life, it is taken away-death. Iyer then returns to his subject, the comma, which he states â€Å"it be breath itself† (1). The comma is the written representation of the short pauses, the quick little breaths, which are taken when people speak. Since the comma represents breath, it gives breath when used, and takes it away when it isn’t. Such an abstract idea may seem illogical, but it has validity. Without the comma, every compound, complex, and compound- complex sentence would become too complicated to understand. The reader wouldn’t be able to find the purpose of a written work, and therefore would lose interest. So in a way it could be said that the comma is holding the written language together, constituting why Iyer wrote his essay on it. Iyer uses several examples, both direct and indirect, to further illustrate the importance of the comma and to allow his audience to truly grasp just how important the comma actually is to writing. He directly compares the comma to â€Å"a labor of love† (9) which can â€Å"let us hear a voice break or a heart† (9). A labor of love is when one does something tedious and time consuming for another because they are very important to them and they love them. Writers go through all the rules of grammar, and apply them to their work because they care about their audience. It is tedious work for them, but they do it because they love their readers, and want them to be able to understand the work in its fullest. This is the emotional necessity that was mentioned earlier. Punctuation allows for the author to care about their audience, and show the audience that they care. The comma is more than a punctuation mark; it is the giver of breath; the connection between author and audience.

Wednesday, October 23, 2019

Poverty, What Makes People Poor

The rich, the middle class, and the poor; are described by the way we live and the amount of money one has. There are many different ways of describing what poverty is, whether it is by how you live, how much money you have, or in statistical terms. Poverty isnt always a bad thing it is just another way of living, another way of life. There are different kinds of poverty that you can measure. There is relative poverty that can be measured to the rest of the population. Relative poverty is measuring less than fifty percent than the average income or wealth that a person has. That means that if you make less than half of what the average person makes you are poor. Relative poverty still means that you are able to survive, but not to the standard that most are at. There is also absolute poverty. This means that you are unable to provide the necessary things that you need to survive in your daily life. Things like food shelter and medical attention. This is the measure that has set The Poverty Line developed by the Social Security Administration. The current poverty line is measured at $16,588 for a family of four. The poverty line is measured by the emergency food budget times three. This means that the food that a family needs to survive multiply by three. You must think that the family must pay for their bills, mortgage, and their food with this money. Seventy percent of a families income goes to house them. According to the United States Census Service there are 34.5 million Americans that are poor. This consists of 12.7 percent of the United States population. This is an under estimate of the real poverty rate because the poverty line is very conservative. About eleven million people are just above the poverty line. United States has the highest poverty rate of the worlds industrialize countries. Some people have it worse than other people. For instance women make up two-thirds of the adult poor population. This could be the cause of many things like divorce, and poor job opportunities. Even though the men and the women get divorced the men income still tend to rise. The single parent household that is headed, by a women tend to have a high poverty rate. Twenty nine and nine tenth percent of single parent families are headed by females. African American females are three time to be poor. Black female head 40.8 percent of black households. Women earnings are seventy cents to the dollar to a male worker. Children are also affected by the single parent families and are the cause of high poverty rate. Children make up 26 percent of the United States population. But they make up forty percent of the poor population. This means that 18.9 percent of all children are poor. Fifty five percent of these children are under six years old. The infantalization of poverty is the fastest growing group in poverty. This can be caused by divorce, wedlock, or a death of a parent. Children out of wedlock are more likely to be poor than any other children. There are many myths about poverty that may lead some people on. One myth is that many people think that the poor do not want to work. In reality, 41 percent of the poor worked and 13 percent of the poor work full time. Even though some people can work forty hours a week they still cant make the poverty line. The minimum wage does not keep up with the inflation of the dollar. Only about 3.5 percent of the poor population, can work, but dont. The two earner families are also the fastest growing group in poverty. Another myth is that most people on welfare are cheating the system. This however is not the case, only about five percent actually cheat the system. This is no more than another government program. The United States is not as generous on the welfare system as it is. The fact is that the United States are very stingy about their welfare system compared to other industrialize nations. Another myth is that people live off the welfare system and doesnt want to get off of it. Most people go off of the welfare within the first two years. They dont want to be on welfare, circumstances put them on it. Like lost job, death of spouse, illness, disability, or a child at home. Some people blame the poverty on the person that is poor. Things they may say would be like, they are too lazy to work or they are taking advantage of the system. These people believe in the person blame approach. The person blame approach focuses on social problems stem from pathological defects in an individual. This approach requires a person to be repaired psychologically in order to fix the social problem. The problem with this is that there is no blame on the persons environment and the social system of society. It is very hard to isolate what has happen in a persons life that caused the problem. It is even harder to fix a persons problem. This would require too many more doctors, institutions, and medical facilities To blame the social system is to take the system blame approach. This means that you are blaming the social problems on a government, a society, and anything else that might act on an individual. System blame stems from situations in which individuals are involved. The problem with system blame is that it leaves off all the blame from the individual, saying that they have no agency, or the ability to act on ones own, no free will. The question that no one ever thinks to ask is: If we had no poverty would we still have the same kind of life. The answer is no. Poverty is a necessary form of the economic and social structure. Without poverty our society would most likely break down and inflation would sky rocket. Think if everybody had a job, money and a good standard of living. Wouldnt that make it harder to find and provide jobs. Employers would have to pay outrageous sums of money so the corporation can hire the employee. This would be a disaster because no one would need to stay at their job if there is no competition for it. The will and hard work of the citizens of this country has work to hard to throw it all away. Poverty effects not only the people who have it, but those who dont want it. In conclusion a poor person is not a diseases, not something that is contagious, but a living thing that everybody should think about. Most poor people are not a bad person, but a person that may have ran into some tough times in their life.

Tuesday, October 22, 2019

Converting Angstroms to Nanometers Example Problem

Converting Angstroms to Nanometers Example Problem This example problem demonstrates how to convert angstroms to nanometers. Angstroms (Ã…) and nanometers (nm) are both linear measurements used to express extremely small distances. Problem The spectra of the element mercury have a bright green line with a wavelength of 5460.47 Ã…. What is the wavelength of this light in nanometers? Solution 1 Ã… 10-10 m1 nm 10-9 mSet up the conversion so the desired unit will be canceled out. In this case, we want nanometers to be the remaining unit.wavelength in nm (wavelength in Ã…) x (10-10 m/1 Ã…) x (1 nm/10-9 m)wavelength in nm (wavelength in Ã…) x (10-10/10-9 nm/Ã…)wavelength in nm (wavelength in Ã…) x (10-1) nm/Ã…)wavelength in nm (5460.47/10) nmwavelength in nm 546.047 nm​ Answer The green line in mercurys  spectra has a wavelength of 546.047 nm. It may be easier to remember there are 10 angstroms in 1 nanometer. This would mean that 1 angstrom is a tenth of a nanometer and a conversion from angstroms to nanometers would mean moving the decimal place one position to the left. Remember to check your significant figures when reporting measurements. In science, even if you do the calculation correctly, your answer is technically incorrect if not reported using significant digits.

Monday, October 21, 2019

Free Essays on The Navajo

Dine (the people) is what the Navajo call themselves in their own language. Until 1969, non natives called these people â€Å"Navaho,† but is now spelled Navajo. The Spanish borrowed the word Navahu meaning â€Å"the valley in which there are fields.† The Navajo speak a language that belongs to the Athopaskan language group. Which most of Athopaskan languages are found in central Alaska and the inland areas of western Canada. At some point in history although it is unclear, the ancestors of the southern Athopaskan people, the Apache and the Navajo at one point migrated south out of the sub arctic region. It is believed that about 1,000 years ago these people followed the Rocky mountains south in small groups of hunters, gatherers, and fishermen. During a confrontation between the Navajo and the United States troops on August 31, 1849 in the Chuska Mountains, Narbona Primero, a local Navajo leader was killed. After he was killed even the friendliest of Navajos were convinced that coexistence with whites would not come easy. In the fall of 1862, brigade General James Carleton arrived in Navajo country to prevent the territory from invading confederate troops. It was also his job to prevent Indian raids against the Overland mail route. Colonel Christopher Kit Carson and Carleton met with leaders of a Navajo contingent to try and avoid war, and convinced them to move to Bosque Redondo. All Navajos who had not showed up to Bosque Redondo by July 20, 1863 were to be taken there by force. Most Navajos lived dispersed all over the west, so most Navajo did not even hear about the ultimatum. Carson and his men started a campaign that would destroy fields, orchards, villages, poison watering holes, and slaughter livestock. At the end of this scorched earth policy, was 301 Navajo dead, 87 wounded, 703 captive; the Army reported 17 dead, and 25 wounded. In 1868 congress ratified the treaty and the survivors returned to their homela... Free Essays on The Navajo Free Essays on The Navajo Dine (the people) is what the Navajo call themselves in their own language. Until 1969, non natives called these people â€Å"Navaho,† but is now spelled Navajo. The Spanish borrowed the word Navahu meaning â€Å"the valley in which there are fields.† The Navajo speak a language that belongs to the Athopaskan language group. Which most of Athopaskan languages are found in central Alaska and the inland areas of western Canada. At some point in history although it is unclear, the ancestors of the southern Athopaskan people, the Apache and the Navajo at one point migrated south out of the sub arctic region. It is believed that about 1,000 years ago these people followed the Rocky mountains south in small groups of hunters, gatherers, and fishermen. During a confrontation between the Navajo and the United States troops on August 31, 1849 in the Chuska Mountains, Narbona Primero, a local Navajo leader was killed. After he was killed even the friendliest of Navajos were convinced that coexistence with whites would not come easy. In the fall of 1862, brigade General James Carleton arrived in Navajo country to prevent the territory from invading confederate troops. It was also his job to prevent Indian raids against the Overland mail route. Colonel Christopher Kit Carson and Carleton met with leaders of a Navajo contingent to try and avoid war, and convinced them to move to Bosque Redondo. All Navajos who had not showed up to Bosque Redondo by July 20, 1863 were to be taken there by force. Most Navajos lived dispersed all over the west, so most Navajo did not even hear about the ultimatum. Carson and his men started a campaign that would destroy fields, orchards, villages, poison watering holes, and slaughter livestock. At the end of this scorched earth policy, was 301 Navajo dead, 87 wounded, 703 captive; the Army reported 17 dead, and 25 wounded. In 1868 congress ratified the treaty and the survivors returned to their homela...

Sunday, October 20, 2019

A Review Of Marketing Strategy Of Wal Mart Marketing Essay

A Review Of Marketing Strategy Of Wal Mart Marketing Essay Marketing creates strong value addition in the organizational operations and revenues of companies increase remarkably by adopting latest marketing tools and trends. Demand of organizational goods and services is created by using marketing communication means. Marketing is important department of a company just like research and development, accounting, finance, and manufacturing. Chief executive officers have recognized the needs and importance of marketing activities so they appoint dedicated brand managers to promote individual brands. Particularly, CEOs appoint chief marketing officers having equal designation of chief operating officers and chief financial officers. Senior management of companies dedicate substantial resources to enhance value chain in organizational resource management, robust brand management, optimum utilization of resources and creating strong base of loyal customers (Kotler apparel and jewellery, baby care, electronics, home decor, furniture, groceries, h ealth and beauty, music and books, movie, photo, outdoor living, medicines, sports and fitness, toys and video games (Walmart, 2010). Wal-Mart focuses on various procedures to maintain its low cost strategy that is based on various sources. Wal-Mart does not base its supplies to an individual larger supplier but it adopts larger supplier base. By decreasing share of a single supplier in its inventory it manages to strengthen the bargaining power. It has a continuous focus on reducing costs through improvement in inventory control system and logistics system (McPhail, 2006). Likewise, Wal-Mart is determined to develop efficiency and output of its employees. Wal-Mart has positioned its products in market by adopting cost leadership strategy. Wal-Mart has ensured its success due to its lower prices. Thus, low cost leadership strategy is brand recognition of Wal-Mart and consequently serves as effective tool of organization. Wal-Mart adopts various TV ads at its discount or stores to pr omote and sustain its brand. Wal-Mart organization is selected being the leader in supermarket chain in order to evaluate its marketing effectiveness on the achievement of organizational objectives. Contrary to the Wal-Mart, Tesco the competitor of Wal-Mart is chosen for the sake of comparative purpose.

Friday, October 18, 2019

Cross-cultural comparison Essay Example | Topics and Well Written Essays - 750 words

Cross-cultural comparison - Essay Example Marriage is also important to the Ashanti. In Ashanti culture, marriages can be polygamous and having more than one wife is seen as an expression of generosity. Women cannot marry without the permission of the elder brother head of the household and both their parents. It is also common for Ashanti women to not meet their husbands until the marriage ceremony, and it is a duty of the parents to keep the tradition of marriage going (Fortes, 2008). The Ashanti are passionate about a number of arts, such as pottery and weaving. These skills are generally taught to daughters of the tribe by their mother. Conversely, young boys are required to learn a skill from their father. Boys are the only children to go to school, and this privilege has to be paid for by their genetic father. Finally, the Ashanti have a number of spiritual beliefs. Plants, animals and trees have souls. The Ashanti also believe in the existence of fairies and witches. There are also a number of gods that are worshipped by the tribe, some of which overlook events such as marriages and funerals, and the Nyame is the Supreme Being worshipped by the Ashanti (Fortes, 1948). The Amahuaca are a tribe that live in the Amazon, geographically located within Peru. The Amahuaca live in family housing, and families which are related in a patrilineal manner will make up one hamlet. Succession to the leadership of the hamlet is also patrilineal in nature, with this individual always being male and having the power to order tasks to be completed for the benefit of the village. There is generally no hostility within the clan, and non-conformity is generally accepted (Dole, 1979). The Amahuaca often view those who speak a different language (and are therefore part of what is known as nawa). Marriages are usually organised when the child is born, and it is common to marry together cousins

Religion and Science Essay Example | Topics and Well Written Essays - 1000 words - 1

Religion and Science - Essay Example However, in the midst of all those controversies, there are individuals who try to establish a compromise between religion and science. This paper will include the explanation of two quotes, in light of Kenneth Miller’s ideas and thereafter my critical comments regarding the quotes. The first quote to be explained will come from the third chapter of Millers’ book Finding Darwinian’s God, known as ‘God the Charlatan’ (Miller 57). Miller, as a Roman Catholic and as a Biologist, tries to bring a compromise between religion and science. In the third chapter, there is a statement â€Å"†¦creation science †¦corrupts...science and religion†¦deserves†¦intellectual wastebasket, (Miller 67). Here, Miller argues against creation science, since it is limited on the idea that the universe in its entirety as a creation of God, cannot borrow other theories that in its explanation, and most importantly the evolution theory. Miller does not choose sides when it comes to understanding the universe in terms of religion and science. In the statement, he proves that it is not pragmatic or realistic to apply creation science as the ultimate explanation of events taking place on earth. Miller purports that, creation scientists, mislead in terms of applying the version of religious creation to help in understanding the universe. From the statement, Miller further points out that creation scientist entangle the chances of understanding the universe through both science and religion. As a pragmatist, who understands and appreciates religion and science, Miller, affirms on the idea of kicking creation science into wastebaskets. Miller is lead to that idea to the fact that creation scientists embrace God only through disowning science (Miller 80). Miller is a pragmatic individual, has embedded in him religion and science. He understands that understanding the universe, cannot be based on only religion as creation scientist try to claim (Miller 60). When

Topics in International Relations Essay Example | Topics and Well Written Essays - 750 words

Topics in International Relations - Essay Example This policy of realism sufficed when confronted with the situation in World War II when Germany was expanding into other nations and exterminating the Jewish population. It was also effective at keeping the Cold War in check. Realism was the property of the right, and as such promoted free trade and ignored human rights and social structures (Barber 7). However, the new world of globalization presents transnational forces that have no borders and non-intervention is no longer practical. The post 9/11 thinking has shifted from sovereign territory to sovereign ideals. According to Barber, "Idealistic internationalism has become the new realism. We face not a paradigm shift but the occupation of an old paradigm by new tenants. Democratic globalists are quite abruptly the new realists while the old realism — especially in its embrace of markets — looks increasingly like a dangerous and utterly unrealistic dogma" (7). International intervention in an effort to reduce the thr eat has gained momentum over past thinking in terms of what constitutes power. Sudan is a country in Africa that borders Egypt in the North, the Red Sea, and Ethiopia to the East. It has been the victim of civil violence almost continually since its independence 5 decades ago (Sudan UNMIS). Much of the fighting has taken place in the Province of Darfur, though almost nowhere has been without heavy fighting. Since their independence in 1956, there have been several attempts at implementing a ceasefire with limited success. The fighting has been, for the most part, between "Government and the Sudan Peoples Liberation Movement/Army (SPLM/A), the main rebel movement in the south, fought over resources, power, the role of religion in the state, and self-determination" (Sudan UNMIS). Neighboring countries, fearful of the violence spilling over into their territories, have

Thursday, October 17, 2019

Strategic Plan Essay Example | Topics and Well Written Essays - 1000 words - 1

Strategic Plan - Essay Example To complete the strategic plan for â€Å"Sir Harry†, a SWOT analysis would be provided, in conjunction with stipulating the lounge’s mission and vision statements, values and objectives, as well as strategies and goals. â€Å"Sir Harry’s† aim to provide top of the line service to customers looking for a quiet respite from the busy life through posh and romantic ambiance and the luxury of enjoying cocktails in the company of friends. The lounge bar embodies the perfect get-away to unwind and spend quality time to treat oneself or friends to an extraordinary nightlife experience. The vision is to employ initially a small staff of highly qualified and competent personnel totaling 10 in all to increase annually by 3 to 5 personnel depending on the number of guests and visitors that patronize the lounge. These personnel would assume the roles of a lounge manager, finance, human resources and operations manager, and the rest would be in charge of directly addressing the needs of the customers through expertise in cocktails, specialty hors-doeuvres and canapà ©s, serving, as well as security and maintenance. The projected sales are initially $5,000 per night for the first month, and to increase by 10% until the sixth month. From the sixth to twelve months, sales is expected to pick up by 20 – 25% until the 2nd year. The values that would make â€Å"Sir Harry’s† stand out among the rest of the lounges in Hawaii is its adherence to exemplary service that would not only satisfy customers but delight them into coming back for more. In addition, the luxurious, sophisticated and romantic ambiance makes clientele extend their stay and look forward to more nights of experience with â€Å"Sir Harry’s†. 1. Owner/Proprietor: Prepare and develop a comprehensive business plan and forge contacts with suppliers to position the lounge as an upscale bar within the Hawaii district with the next 3 to 5

School Marketing For Primary Education Essay Example | Topics and Well Written Essays - 3250 words

School Marketing For Primary Education - Essay Example This essay stresses that the macro-environment matter contains six issues and all of them contain had a crash on Primary education. The organisation's nearby macro-environment was then inspected beneath dealer, distributive and spirited environment and lastly the wider macro-environment was look at under the caption: political/legal environment, demographic environment, financial environment, technical environment, usual environment and civilization/social environment. Dissimilar civilization may have dissimilar social needs as healthy as the dissimilar requirements for school degree. This research focused on this truth that in end, firstly, the propensity of political/law environment will add to in the pending years, GST as the one characteristic instance for UKn following strategy. Secondly, in universal, the population is mounting slowly now, but the school age is lessening now. Therefore, for Primary education, demographic propensity refuses. Next, the financial system urbanized very quickly these years, consequently, the profits has been greater than before, from this consequence, more populace will think to attain Primary educational education. Subsequently, technical environment and civilization environment's tendency is increasing as well. More and additional populace begins to use new technology and the communal height has been greater than before as a whole. However, our usual reserve is declining radically.

Wednesday, October 16, 2019

Strategic Human Resource Management enhances organisational Essay

Strategic Human Resource Management enhances organisational performance in both good and bad economic times - Essay Example The sensitivity of this department is so significant that no organization can exist in its absence, requires ultimate professionalism, ethical discipline, wide knowledge on human relations, and the drive to success. Moreover, human resource management relies on the objectives, vision, mission statement, and target goals of the organization. Since, these company features directly determine the performance and success of the organization operations it is logically true that human resource management has a subsequent influence in the performance of the reference organization. To achieve the perfect organizational performance human resource management requires good policies, adequate strategies, effective organizational culture, and good corporate environment to attain the requisite competitive advantage that guarantees organizational performance. Most significantly, strategic human resource management enhances organisational performance in any economic setup. Indeed, we can define Strat egic human resource management as a strategic approach to manage human resources of a given organization.  Its main aim includes designing and implementing a set of internally consistent policies and procedures that guarantee the contribution of available human capital of a firm to the achievement of its business objectives. Strategic human resource management puts a lot of emphasis on the development of the firm’s capacity to respond to the external environment through a better utilization of human resources. Indeed, the strategy of any given firm reflects its timely response to the ever-increasing changes in the competitive market. Hence, Strategic human resource management acts as a catalyst in the satisfaction of the strategic goals through promoting behavioral utility among employees. Actually, the issue of Strategic human resource management has been in the limelight for a

School Marketing For Primary Education Essay Example | Topics and Well Written Essays - 3250 words

School Marketing For Primary Education - Essay Example This essay stresses that the macro-environment matter contains six issues and all of them contain had a crash on Primary education. The organisation's nearby macro-environment was then inspected beneath dealer, distributive and spirited environment and lastly the wider macro-environment was look at under the caption: political/legal environment, demographic environment, financial environment, technical environment, usual environment and civilization/social environment. Dissimilar civilization may have dissimilar social needs as healthy as the dissimilar requirements for school degree. This research focused on this truth that in end, firstly, the propensity of political/law environment will add to in the pending years, GST as the one characteristic instance for UKn following strategy. Secondly, in universal, the population is mounting slowly now, but the school age is lessening now. Therefore, for Primary education, demographic propensity refuses. Next, the financial system urbanized very quickly these years, consequently, the profits has been greater than before, from this consequence, more populace will think to attain Primary educational education. Subsequently, technical environment and civilization environment's tendency is increasing as well. More and additional populace begins to use new technology and the communal height has been greater than before as a whole. However, our usual reserve is declining radically.

Tuesday, October 15, 2019

How can Ebola affect us Essay Example for Free

How can Ebola affect us Essay Imagine being isolated from your own family and feeling unsure as to whether or not you will ever see them again. They do not want to come anywhere near you, for you are a threat to their health. The only visitors who come within 10 feet of you are strangers in full on protective gear. They do not want to expose the slightest bit of skin to you and you cannot see anything besides their eyes. The world fears what you are and no one wants to come close to you. You know death is near, and you are all alone. You can see the mountain of corpses outside the wiry mesh window of your facility, being burnt and thrown into mass graves, and you know that you will soon be joining them. This is the life of an Ebola victim.. In the year 1976, Ebola climbed out of its unknown hiding place, and caused the death of 280 out of the 318 people who got infected. That’s an 88% fatality rate. Fear gripped the victims, and tortured their minds. The people of Zaire waited outside clinics, churches and in their homes for a treatment of the horrible disease, but there was no cure. They were forced to watch people die, hoping that they would be saved from the violent death of the Ebola virus. From the year of 1976 till today, researchers have searched for origin and cure of the virus. Scientist have carried out numerous studies and investigations, but no one has been able to find the right explanations. There have been many others out breaks in the past but 2014/15’s outbreak has claimed more lives than all of these other outbreaks together, with a staggering 8386 death and counting. It has also spread between countries starting in Guinea then spreading across land borders to Sierra Leone calming 3,049 lives and Liberia causing 3,515 deaths and to to Nigeria causing 8 deaths. It is believed that the Ebola  virus may have initially been transmitted to humans from bats, and other forms of bush meat like monkeys ect.. fro m the jungles in central Africa, i know it must sount crazy to you to hear that some people eat monkeys but In some remote areas of Africa it is part of their culture and their way of life. In Africas Congo Basin, people eat an estimated five million tonnes of bush meat per year. The reason that bush meat is so deadly is because some animals mostly bats, can be a host to specific diseases without being harmed, were as us humans cannot carry these diseases without becoming infected. When a person contracts Ebola they will start to feel the symptoms within the next 2-21 days. The symptoms of Ebola are very distinctive and deadly. If you were to contract Ebola, your experience would be horrific you would start to get bad stomach pains, but it would just be passed off as a common bug. after that they would then start to amplify in pain until they would wake you up from your sleep, which would be followed by chronic vomiting. Anything you ate would come back up. These symptoms would continue for a few days then you would start to lose weight at an extreme rate. Chest pains would now accompany the stomach aches, by this time you would be very weak with virtually no food in your body due to the vomiting and your teeth would start to fall out while you would develop a bloody rash and you would die days later after horrific suffering. But those are just the side effects of what’s really happening in your body. Ebola attacks every organ and all of the tissue in the human body except the bones. You develop blood clots under the skin. Your organs turn to mush and the under layers of your skin die and liquefy; this is what causes the bloody bubbly rash. These things actually happen to Ebola patients every day. Ebola is a very contagious disease; this is why Ebola victims have to be kept contained in hospitals and treatment facilities. When it comes to transmission doctors take cleaning themselves after being in contact with an infected person very seriously. Ebola is transmitted through the passing of boldly fluids, which means if you get fluids from an infected person’s body onto your skin, you should be okay; but we as humans are constantly rubbing our eyes and eating with our hands so this means that we are still giving the Ebola parasite a chance to enter our body. At the moment there is no cure or vaccination for Ebola. Experiments however are taking place to find  a vaccination using antibodies of Ebola survivors. This is possible because like any other disease like small pocks and the chicken pox, one you have survived Ebola u become immune to it. Scientists are trying to figure out how to copy this into a vaccination. Most people in the uk think that they are completely safe from the disease, and at the moment yes they are. It is extremely unlikely that Ebola at the moment could reach the uk and spread like wildfire. However, every person in West Africa, Sierra Leone, Liberia ect that gets infected with Ebola provides it with an opportunity to grow and mutate, if not stopped it will eventually maybe in the next year, maybe in the next 10 years become air born. This means that even breathing near an Ebola patient will give u the disease. Once air born it will travel the world and could patiently kill a large percentage of the earth’s population. Including you. I hope now you can see why Ebola need stop be stopped. Thanks for listening

Monday, October 14, 2019

Responce To Working Life Of A Waitress English Language Essay

Responce To Working Life Of A Waitress English Language Essay The article Working Life of a waitress, written by an author called Mike Rose, is a talk about a mother who took the leading role of a waitress. Based on my perspective of this story the protagonist was fascinated and thankful by the work of his mother even though he knew the hardships and struggles the mother had to go through in her daily job. The narrator tells us of how the mother can in fact deal with so many people and not forgetting the cutlery and at the same time with a composure and knowledge of what she is doing. After reading and understanding the story, any one who wanted to pursue the carrier of a waitress and has had a passion for it could actually relate to this story, this story could get them many pointers which the narrator discussed in the article. This article not only illustrates the work of a mother as a waitress in a busy restraint but also describes ones passion of work and its art. While the narrator described how the waiters and waitress should be in their work place, it shows us of the sacrifice essence they had to their jobs. The narrator now understands and is more aware of things that encircle the mother in a well bred manner, through the justification of his mother; the readers can see that the narrators mother is doing a good job despite the fact that she is a woman in a mans territory. This other article that is written by Barbara Enrich called Nickel and Dimed, she places interests on some of the difficulties people have when they are employed in jobs that pay low wages not exempting the hidden costs which included food and shelter. She primarily attacks the idea that the low-wage jobs need the unskilled labor, The author who is a journalist found that manual labor is degrading, taxing and uninteresting she says that the job required fast learning, quick thinking, focus and good memory, if there is repeated movements or constant, it would create a risk of repetitive stress injury. She also points facts on some persons in the management who mainly served to interfere with the workers output, they force the workers to take pointless tasks just to make the work experience more miserable. She argues about the one low wage job is usually not sufficient to support one person and his family, many of the workers named in this book exist by living in their cars, with relat ives or even persons of the same position, She concludes by saying one day the low waged workers will rise up and rise and insist to be treated fairly and everyone will be better of when that day comes. The article Santa land diaries by Sedaris, he talks about how he was discovered in 1977 in a Chicago club by a radio host, Sedaris later says that he owes everything to Ira, the radio presenter, because his life changed completely like a wave of a magic wand, his movie Santa Land diaries was a success with the radio listeners. This article according to me talks about luck, an how some individuals out there get jobs through luck, something that you have never even thought of just comes your way and changes your life forever, In the article of Daniel Levine called the myth of the sexual athlete, it talks about how the entertainment industry degrades women. Its talks about giving the girls equal class attention, he mainly talks about how women in general are treated in the industry and that they are not given equal opportunities as men and that this should be re considered since what men can do women can also do. All these four articles have a common ground when it comes to work, it talks of hard work, discipline, fair and unfair working grounds, and also the passion of your work, all these aspects are seen in the four articles and they share each one of them. Amy Tan is a writer, of the book language of discretion, she is an American born in China, and she says that different languages come with different ways of thinking, in her article she says that ones view of the world and its functions depends entirely on the language that is used. Language is not only a communication tool but also a culture carrier, in a society where one culture dominates the other, language is then used to enforce the dominant one, she also argues that something enormous is usually lost during translation and something sinister seeps in the gaps and especially when amateur linguists go on in comparing one-for-one language differences and then put forward the notions wide open to misinterpretation. Richard Rodriguez is an author of the book Public and Private Language, he is an American boy whose parents are Spanish, he went to school and he then considered Spanish to be a private language, and his parents used to talk in Spanish, he also talks of the challenges he faced as an individual in class because he couldnt speak English well, he referred English as a public language he says that they dont realize that while one suffers a diminished sense of private personality by being assimilated into the public society, such assimilation makes public individuality achievable. He says that the bilingualists that a student should be reminded of his difference from other people in the society, and his heritage but this equates more separateness with individuality, the truth is that only in private (with intimates) is the separation from a crowd a qualification fro individuality an intimate separates me, tell me that I am unique in public by distinction the fullness of an individual is achieved ironically by the ones who consider themselves members of a crowd. Caffilene Allen is an author of the book First change my name, she grew up speaking the English of the an early century, in this article there is a lot of contrast in the proper English and the culture language, in school teachers took to themselves to change her name from Caffilene to Kathleen, this was a bit extreme she thought, because of the pronunciation and spelling of how it may sound, she was exited by her new name until she found out that she was not the only Kathleen in school, though in high school she was able to get her name back, throughout this article there is a lot of controversy between the author and her mother, racial discrimination and sexist language, In fourth grade the author was ashamed of her mother and also despised her behavior and speech, she says that each culture, group or nationality have their own language and there is a place and time to show it, they way we relate and talk to our friends and family, we talk in a manner that is understood by them, th e author says that now after many years is when she is beginning to regain the sense of pride and heritage towards their culture. These authors have experiences which they have in common like they being of a different culture though since they are living in America, they have to learn English and the hard way, Richard Rodriguez had to learn it through being embarrassed in class, not being able to have sufficient and ending talks with his parents, Amy Tan on the other hand had to learn and speak English with her fellow Chinese men since if she were to speak in their language they would expect her to be more submissive since she is a woman, Caffilene Allen also says that she had to change her name at some point because of the pronunciation and was taught ,to have her culture and mother and to like her English teacher. Language enforces the culture behind it completely, people who live in a certain social order, which is dominated by definite culture and have to adjust to that dominant language. And to not only to know how to speak it but they also have to speak it in a certain way in order to be accepted and be s uccessful.

Sunday, October 13, 2019

Essay --

Personal Strengths and Weaknesses Everyone has strengths and weaknesses but being a rather younger one, it’s hard to deal with your weaknesses. It’s not until you grow up and realize that you have to use your strengths to overcome your weaknesses. The ability to win others in my point of view – like many others – is invaluable. I believe I would be more successful in everyday situations, like asking for a raise or ironing out a difference with a neighbor, only if I concentrate more on myself. Like every other person on this planet, I consider myself being composed of certain strengths and weaknesses. I will start off by discussing my flaws and the personal deficiencies I hold within. Poor communication skills in English Realizing the fact that English is my second language that’s why not having essential command on this language is one of my weaknesses that are really big stumbling blocks for me. Basically I am an Asian. Every now and then, due to my poor communication skills in English I feel uncomfortable to tell people how to do things. I do have problem in school or workplace b...

Saturday, October 12, 2019

lord of the flies :: essays research papers

CHAPTER 7 - SHADOWS AND THE TREES The boys continue their search of the island and moves towards the mountaintop. When they stop to eat, Ralph's mind wanders to other things. He observes the boys and again realizes they have become dirty and unkempt, a state of their freedom which he accepts as normal. Ralph then looks at the vast ocean. It seems as if the sea acts like a barrier, preventing their rescue, keeping them from civilization, and condemning them. Simon joins him and interrupts Ralph's thoughts of home. He tries to calm the leader by assuring him that they will certainly be rescued soon. Later in the day, the hunters are delighted to discover fresh pig droppings. They decide to hunt the pig while searching for the beast. Soon everyone spies the wild boar and wildly gives chase. Ralph joins the madness, excited by the thrill of the adventure, and throws a wooden spear, which hits the boar's snout. Since it is his first hunt, he is delighted at his accuracy and tries to gain the respect and appreciation of the boys. Jack draws the attention away from Ralph by displaying his bloodied arm, wounded by the tusks of the boar. Although the hunt ends with the wild animal escaping, the boys are still filled with excitement. They have a mock play with Robert at the center representing the pig. Jack, Ralph, and the boys perform a savage dance and jab at Robert with the spears almost injuring him seriously. As Robert struggles to get free, the boys chant frenziedly. The desire to hunt and draw blood almost overpowers them, but they manage to bring themselves under control. Ralph uneasily reminds everyone that it has only been a game; but the leader now understands the exhilaration of participating in a hunt. Since it is growing dark, there is a discussion among the boys as to whether they should stay on this side of the mountain and hunt the beast or return to Piggy and the "littluns". They decide to stay, and the kind Simon offers to go off through the forest alone to inform Piggy of the plans. Because it is night, Ralph feels that they should postpone their search until daylight. Jack accuses him of cowardice and Ralph gives in. While the other boys stay behind, Ralph, Jack and Roger begin to climb the mountain, but Ralph still feels it is a foolish

Friday, October 11, 2019

Make-believe plays

Make-believe plays are fundamental and vital elements in the overall development of the child. These are fantasy or imaginary plays in children usually between ages two and six, in which children practise their acquired knowledge of every day life and activities; they begin to play roles and mimic adult behavior as ways of thinking over what they have seen older people around them do. These plays contribute to the mental and emotional developments of children. Really all the developmental tendencies of the child are condensed in the plays. Make believe plays contribute to the formation of schemata; creating a mirror through which they see and interpret events and human interactions within the locality. In this way, the imaginative ability of this child is built. Apart from this, these fantasies plays help in their intellects and learning. Children who engage in them tend to envision imaginary things easier, they can create understanding pictures faster and their learning speed is faster. This is simply because these plays help develop their thinking and imaginary faculties, and learning is more pleasurable. Besides, role taking and sharing in these plays create a sense of belonging; this is the foundation for every human relationship. Although, they start first as solitary actor/actress, they soon realize the need to involve others. This helps them to understand the place of involving other people in their daily activities and achievements. This creates a connection between children. This way, a viable social life is incorporated to the growth process of the child, and this would continue into adulthood. Children use these means to try behaviors. They test what they have learnt and seen. This helps them master such and create a feeling of control over such. However, there are unfavorable concepts as death, fear, rejection, injury, incorporated into their plays, with a view to expressing such; thus, they develop significant control over these formidable threats.[Singer, 1996] Indeed, make-believe play is a creative way by which children develop their mental state, test their knowledge of life, try out behaviors and emotions, and engage in conversations with others. It is an essential part of their development. REFERENCES Singer, Dorothy, coauthor of The House of Make-Believe: Children's Play and the Developing Imagination   

Thursday, October 10, 2019

Political Culture Essay

The single greatest contributor to the way American Politics plays out both within and outside of our borders today is in our rich and long-lasting political culture that defines they way we look as the world and how to respond to it. Shaped by values, history, current events, and emotional commitments that our populace collectively shares, political culture in the United States determines the way government functions and reveals the intricacies of our collective way of life in a way nothing else can. Throughout our nation’s history there have been three different types of political culture proposed by three different authors as stated below. The first model of conceptualized liberty is a tradition of longstanding liberalism maintained by Myrdal in Wilson’s American Politics. Claiming that American’s naturally crave their individual rights and want their liberty to constitute freedom within the law to do whatever they want as their own person, he states we are a self concerning people with central regard for our own lives independent of the rest of the nation. This style of political culture emerged the greatest during the 60s when individualists like hippies and protestors came out against the large Model II type government that strove to provide and manage the people in the overbearing sense it did. Today’s culture draws strong parallels to liberalism as well, with most Americans concerned for their own rights first. An example of this is the dog laws imposed in New York where dogs cannot be off a leash or make excessive noise in Central Park that distracts other people. Some people feel they are having their right to quiet and safety violated by these dogs and the laws behind them, while others maintain it is their right to have dogs and be able to run them freely. The second claim is of political culture is the one that was created in the grand scheme by the founding fathers and proposed by Hartz. This perception of liberty claims that there is a collectivist notion of unity among the people that promotes the general welfare of the nation as a whole and not just based on individual rights. First established by puritan settlers who wanted to build a â€Å"city on a hill† with a strong central purpose and unity among its citizens, the concept of a strong government that united the people in one common goal to achieve the greater good became known as republicanism. This concept of liberty is alive today as the populace stands united against the global threat of terrorism that threatens all American’s equally. To protect each other and nation as a whole American’s look to the greater good beyond their personal rights to sustain the nation’s security. An example is in people’s ability to forego some of their individual rights in the patriot act or at airports to give up some privacy to keep them safe from terrorists in order to maintain the greater good of the nation. The third perception of liberty is proposed by Roger M. Smith who states that America is traditionally hierarchical and is driven by social and economic classes that preside over others. This concept has been prevalent for hundreds of years in times of slavery and civil unrest when African Americans and other surges of immigrants were oppressed and looked upon as outsiders by the White Anglo-Saxon Protestants that formed the backbone of the nation. While civil rights have been passed to make the nation equal for all, Smith argues an underlying factor of racism and inequality among minorities still lingers in the heart of America. An example of this is the Duke Lacrosse Scandal where three elite white males were charged in the rape of a black woman and media frenzy that ensued around it. Claiming that the white males thought themselves superior and able to escape consequences for crimes against minorities, African American leaders such as Al Sharpton and Jesse Jackson came out in force to lead rallies for their prosecution. Another parallel is Hurricane Katrina and the thousand of black residents displaced by it in 2005. Most of the 9th district of New Orleans was destroyed by the storm because it sat unprotected and vulnerable and to this day it remains in shambles with little done to improve the area. Smith would argue this is because of the racial and economic hierarchy that differentiates the poor African American residents of the area from the white controlling politians with the power to do anything about it. While all these three conceptions of liberty are prevalent and present in today’s political culture, the structure of our government and the speed with which the world changes does not allow any one style to dominate the rest. Americans live off and pride themselves on their civil individual rights while at the same time unifying collectively to stand as one against outside threats like terrorism. There is some hierarchical dissonance that remains in the actions of many government officials and elite pockets of society separated from citizens of different economic standing and ethnicity, but after the civil rights laws were passed the vast majority of these problems have been removed. This leaves the United States with a balanced and ever changing political culture that hinges back and forth between the three conceptions of liberty.

Wednesday, October 9, 2019

Crusades

Crusades refers to a series of religious-based wars among the Jews, European Christians, and the Muslims, primarily initiated to exercise full control over certain places which were considered sacred by both religious groups. It is mostly held in places regarded as holy such as the Mecca, Churches and the Erected tents in the streets (Hindley 81). Basically, the major concerns of crusades were to promote the culture of peace, love and unity among the people, respect for one's life, transformation and shaping of the people's moral way of life and to preach salvation to both Christians and Non-Christians. It is organized and presided over by Bishops, Prophets, Priests, and Clerics etc. It involved shouting of certain spiritual messages along the corridors and preaching of the coming of the Messiah. Through crusades, Christians were urged to change their ways of life, repent their sins and turn away from their wrong deeds. However, the crusade aspect has been covered broadly by various historical writers. This paper, therefore, seeks to examine the various significant approaches employed by different writers on the subject matter, the difference in their points of views as well as the factors that might have led to their different thoughts. The origin of crusade can be traced far back in the year 1095 during the Urban II's preaching. Frank the Monk, a French writer, attended the council of Clermont and witnessed the first crusade which occurred in 1107 titled â€Å"The Deeds of the Franks† (Riley-Smith 82). The council was presided over by Pope Urban II and other Bishops in an open field due to a large number of people who could hardly fit in any of the buildings. Most approaches used by the writers include converging the people and encouraging them to fasten their spirits and have faith in God. They condemned the inhuman and hostility of landowners who killed innocent Christian lives and held some in captives (Rubenstein 109). Guibert of Nogent, on the other hand, argued that not unless the time of the nation is fulfilled, the city of Jerusalem will be destroyed by the people. He clarified further that, according to the Lord's gospel, only those who will carry their cross and follow Jesus will remain to be worthy. On the other hand, Albert of Aache, Rosenfeld, among others disagrees with their French counterparts over the preaching aspect of the crusade. Instead, they strongly advocated for Peter the Hermit, who was believed to be the inventor of the crusades. Peter the Hermit, was not pleased with the criminal acts and wicked deeds of the Christians in church. He knew it was wrong to still church offerings (Rubin 98). He knew such acts were filthy before the lord and was against all other immoral deeds. He was then sent on a mission by God to preach repentance message to the people before the coming of the lord. However, it is evident that the writers used different approaches in developing their crusade chronicles. Some of the factors that contributed to their difference in approaches include the background, scramble for holy land and other socio-cultural factors such as their religions. In conclusion, the use of crusades has become more common in the recent past. It has provided a platform through which the word of God can be preached to many in an open place with an aim of transforming people spiritually and building their faith in God. In the ancient past, various historical writers have channeled their significant approaches on crusades in which they have also differed in their thoughts on some points. Factors behind their disagreement include the religious issues, their backgrounds, and acquisition of certain portions of land regarded as holy.

Tuesday, October 8, 2019

Successful Develoment and Innovation Essay Example | Topics and Well Written Essays - 1750 words

Successful Develoment and Innovation - Essay Example The teams should learn how to learn to build up effective mechanisms of functioning together, and this should be provided by a whole community, rather than individuals. The processes that influence economies of various countries demand new strategies, for instance, cooperation, that should be correctly prepared and implemented by the leaders of organization. The last decade of the XXth century created a favourable background for housing business. With economical conditions that provided for stable progress in economy, and low mortgage rates, increasing demand for buying houses in this period created a favourable condition for housing business and mortgage companies. The other important issue was that the financing those who buy homes was changed by commercial banks and loans and savings from individual mortgaging to new level of mortgage originations that become usual at the market of housing business by the end of the XXth century. According to the data provided by the experts, "At year-end 1996, mortgage banking companies held a 56 percent market share of total industry originations, compared with only a 35 percent market share in 1990. And of the estimated $809 billion in total originations in 1996, $458 billion were secondary market transactions, compared with $276 billion of secondary market transactions in 1990." (Lereah, p. 3) The housing business and ... ngs in technological sphere and narrow margins are the key issues that characterized the atmosphere at the housing market at the end of 90s and determined further development in this industry. (Doggem) While speaking about the future of this industry the specialists usually express positive views on the situation. Current conditions and economical situation are likely to provide mortgage banking firms with efficient business and households with various mortgage alternatives. The experts now speak of housing industry as of a branch of industry that now has the most favourable conditions for successful development. However, various challenges are also to be taken into consideration, and now these obstacles are clear and evident. As the experts state, "as in most mature industries, the surviving companies will be the low-cost producers, and a heavy investment in technology may help companies accomplish this objective". (Doggem) Long-tern perspective of this industry is determined mainly by the following issues: economical decays and booms, that constitute circles in world economy demographic issues advance in technology changing background of the industry regulations that are provided by the government (Doggem) As the historical perspective demonstrates, the most important factor influencing housing industry was changeable nature of interest rates. This branch of industry experiences the same stages of development as other industries: ": downturn, trough, recovery, expansion, and peak". (Doggem) Accordingly, interest rates are also determined by the process and are influenced by the same circular way of development, and all this thus affects background of various branches of industry in general and housing industry in general. It is well-known that availability of

Monday, October 7, 2019

Show how language use reflects social identity and discuss any Essay

Show how language use reflects social identity and discuss any implications you can draw for second language teaching - Essay Example As the world becomes more global through communication and immigration, teaching a second language begins to have a greater impact on our society. Language not only expresses thoughts and ideas, it creates a representation of the speaker to their audience. As an example, respect is an aspect of that can be gained through speech and illustrates the broader relationship between power and language. Power is the degree to which one agent is able to control the behavior of the other. Physical strength, age, wealth, sex, or profession, are all unspoken ways to convey power. However, the introduction of a second language creates another center of power. That center derives its power from sociolinguistic solidarity. Using non-solidary forms express distance and formality, while solidary forms express intimacy and familiarity. Solidarity can be achieved in cooperation where communicators share some common attribute, such as attending at the same school or working in the same profession. However, to be a successful communicator in a linguistically diverse environment, it is necessary to know the languages, their nuances, and develop an appreciation for the power derived from language solidarity. A member in a community may have several groups with which he wishes to identify and associate with. The identity that the person creates for each group will be associated with their verbal communications, and there are certain linguistic forms that will construct each identity. People create their linguistic systems to resemble those of the in-group with which they wish to identify. A person participates in many different speech communities that vary according to time, place, audience, and participants. In a speech community, each individual has a range of social identities that creates different roles for all of the different subgroups within the community. The range of linguistic varieties expressed by these relationships is called the communicative repertoire. This repertoire, whether oral or written, can include different languages, dialects, or registers. Language serves as a symbol of association on several levels. On the national level, language attachment can serve an impor tant political function. On a local level, language is a symbol of attachment to a community. Within a social setting, language can be an in-group virtue. Foreign languages are a part of our communicative repertoire. When a person learns a second language, they become a member of a new cultural group within a social structure. They not only learn the appropriate linguistic forms, but it also extends their social identity to include other speakers of the new language. For the community as a whole, socialization through language learning creates conformity to social norms and relates the culture of the community. Teaching a second language encompasses more than just conveying the mechanics and the linguistics. It is an opportunity to construct an identity as a social being. In teaching a second language, it becomes vital to present the context, slang, and cultural attitudes that may be a part of the language. A second language is more than just a means of communication. It identifies the learner as a member of a unique cultural group, establishes their

Sunday, October 6, 2019

Critical analysis Essay Example | Topics and Well Written Essays - 1250 words

Critical analysis - Essay Example The O- ring seal let gases emanating from the so rocket booster. These gases lay on the propellant tank which is outside and also the booster strut. This took place in January 28 1986. The remains of the shuttle fell into the Atlantic Ocean just off Florida’s cost. The compartment where the crew was together with fragment of the space shuttle was only recovered after a long search of the ocean was conducted. When exactly the crew passed away is unknown but it is believed that a number survived when the space craft initially broke up. The only problem for those who survived was the fact that the shuttle lacked a means of escape .It is for this reason that they were captive in the space shuttle as it impacted with the ocean surface .This was too violent for any of them to survive. The shuttle space program was halted for 32 months due to the disaster. The Rogers commission was formed by the then president Ronald Regan. The commission laid blame on NASA’S decision making s ystem and and its organizational culture for the disaster. NASA was aware that the design of the Shuttle Solid Rocket Boosters (SBRs) by Morton Thiokol had a lethal defect in the O-rings .This hadn’t been addressed since 1977.They also failed to head to warnings from engineers concerning the launch in the prevailing low temperature that fateful morning. These technical concerns weren’t shared with the superiors. It is interesting to note the vehicle never received certification to run in the low temperatures of that morning The O- ring together with other key components hadn’t been tested to ensure that they would operate in the launch conditions of that morning. The launch had many viewers since it had Christa McAuliffe .She was to be the first teacher, female, in space .So hyped was the launch that just an hour after the Disaster 85% of Americans had gotten wind of the news .It is worth noting that the challengers disaster was a reference point when it comes t o issues of engineering safety and ethics in the work place. The concerns about the O-Ring A look at the space Shuttle Solid Rocket Boosters Design (SRBS) will help us understand where the flaw lay. To begin with this unit makes part of the vehicle for space transportation system. It is made up of six sections connected in 3 factory and field joints. Factory joints had an insulation made up of asbestos-silica .This was applied at the joints to cover them. The field joints were assembled at the Kennedy space centre in the building used for vehicle Assembly .The field joints relied on two O-rings made of rubber .There was a primary one and a secondary one which acted as a backup. After the disaster, field joints adopted a 3 O-ring system. All the SRB joint seals were to contain high pressure gasses resultant from the combustion of the solid propellant that lay within. All the propellant is supposed to emanate from the nozzle at the end of the rocket. At the time of the shuttle design, a Mc Donnell Douglass report highlighted the record of solid rockets when it came to safety .It was safe to abort in most failure types. There was one though in which aborting would have been dangerous. Hot gasses would burn through the forced casing. If the burn through was to take place next the liquid hydrogen/oxygen tank, aborting a launch

Saturday, October 5, 2019

MKT DB1 Essay Example | Topics and Well Written Essays - 500 words

MKT DB1 - Essay Example One of the functions of the marketers drawn from these departments is to help customers and potential customers know about the product. This paper will discuss the role of a marketer in light of helping customers and potential customers know about the product. Helping customers is one of the major roles of a marketer in today’s business. In this regard, a marketer ensures that the existing and potential customers of the organization understand the product they are buying by demonstrating to them why they need to buy the product. It starts by identifying the needs of these customers and developing a marketing strategy that is most suitable in meeting the needs and wants of these customers. To be able to meet the needs of these customers, a marketer must come up with an appropriate marketing mix. This entails developing products to satisfy their needs, charge the right price, makes goods available at the right place and use promotion as a means of making known the existence of the products. For instance, the marketer must ensure that the company’s products meet the needs of the customers. This implies that the marketer must ensure that the product offered to the customers is of the right quality, quantity and branding as this will make customers identify with the product and the business easily (Pride and Ferrell, 2006). Promotion is another element of the marketing mix that marketers may use to create an awareness of the company’s products to its customers. For customers who can be reached directly through face to face communication, it will be very advisable that the marketer does this as this gives an opportunity to explain to the customers every aspect of the company’s product, location of the company and the reasons why they should purchase the products(Pride and Ferrell, 2006). Branding is also a marketing tool use in marketing products. This is because branding creates a distinctive image and

Friday, October 4, 2019

Components of a Healing Hospital and Relationship to Spirituality Essay

Components of a Healing Hospital and Relationship to Spirituality - Essay Example This notion of healing in hospitals was started by Florence Nightingale, whereby she focused on health of her patients both physically and spirituality. In addition, healing hospitals are designed to focus mainly on recovery and return to health well being; physically, emotionally and spiritually and not just curing an ailment for a patient (Young & Koopsen, 2006). Healing hospitals revolution and work are based on three main components as asserted by Eberst (2006). First is the focus on culture and radical care given to patients which is to aid in the recovery process. Moreover, healing hospitals are built and based on a compassion culture from health care providers. The treatment process in these hospitals involves doctors, relatives and well-wishers who are involved in making patients feel better and relax, hence accelerate the healing process. The notion here is that if the patient feels comfortable with his/her care giver, then they shall heal faster (McCormick, 2010). The secon d component is that of a relaxed and patient friendly physical environment, which will aid in making patients relax and heal faster (Eberst, 2006). In addition, the physical environment of the healing hospitals must be cool, quiet and relaxed with cool coloring and fresh air circulating. This is meant to aid patients to relax and sleep comfortably which, in return, accelerates the healing process.... These hospitals also use technology in the treatment procedures to provide effective care and best possible treatment to patients under their care (Eberst, 2006). The concept of spirituality, which is a belief system focuses on intangible elements that impart meaning to life of people, has continued to arise in healing hospitals. Generally, healing hospitals are involved in providing a healing environment to their patients. Spirituality also varies among different patients as it cuts across different cultures and ages. Therefore, patients in hospitals are normally disturbed spiritually with pertaining issues in their health such as infirmity, suffering, loneliness and boredom, despair on not healing and the possibility of facing death (Young & Koopsen, 2006). Healing hospitals components are used to aid in raising spirits of patients and hasten healing. The culture and physical environment of these hospitals provide patients with spiritual healing environments in which patients feel calm and relaxed promoting their health and well-being. Caregivers counsel patients and give them hope and a reason to live and have a purpose in life (McCormick, 2010). Challenges of Creating a Healing Environment in Light of the Barriers and Complexities of the Hospital Environment As Chapman (2003) states in chapter 3 of the book â€Å"Radical Loving Care: Building a Healing Hospital in America†, healing hospitals are faced with some of these challenges. The first challenge is technology application and use of drugs, as he states technology advances dehumanize healing aspects of the healing profession. In addition, he claims that dependence on drugs in healing has reduced the

Thursday, October 3, 2019

Black People and Perfect Shape Essay Example for Free

Black People and Perfect Shape Essay In the short stories of â€Å"Why Looks Are the Last Bastion of Discrimination† and â€Å"The â€Å"Black Table† Is Still There† there are many differences from both stories. Both stories talk about the different sizes, shapes, color, and how people are being racist. The first story â€Å"Why Looks Are the Last Bastion of Discrimination. † They first talked about how in the 1994 in Texas they did not want an obese lady to be a bus driver because of how big she looked. The company doctor stated that she was not up to the task because he said she was â€Å"waddling down the hall† (Rhode). All though he did not even perform any agility test on her to even see if she would be able to evacuate the bus in case of any emergency and get the kids off the bus in time. That was similar to the second story whereas in 1995 he was surprised when he walked into the cafeteria and noticed that they had a â€Å"black† table. He thought after this long that he would never run into something like that again. He never understood the â€Å"black† table â€Å"what did it mean? † (Rhodes) He never took the chance to sit there because he always thought if he would sit there that would be making a statement of â€Å"I was afraid that by sitting at the table I’d lose all my white friends† (Rhodes). They were discriminating against the â€Å"black† men because he would not sit at the â€Å"black table† as what they would call it. This man just refused to be labeled and would not sit at this table and he would always into the cafeteria with â€Å"white† people. Segregated was something that he never understood as a kid and he was very shocked when he went into the junior high after twenty-seven years to still see that there was a black table. In the first story they had a case in 2006 in New, Jersey where a cocktail waitress had gained some weight. They never thought anything about it just that she was getting fat and that was not a good look for their waitresses. In the contract it even stated to keep ‘an hourglass figure† that was â€Å"height and weight appropriate† (Rhodes). When she went to order a larger shirt they denied her because they said their waitresses do not go up on size unless they have had breast implants. They unfairly discriminated this young lady because she was not â€Å"the perfect shape and size†. Actually what is the perfect shape and size in society? Is anybody really the â€Å"perfect† size or is everybody their own shape. In the second story they were very racist because nobody cared to segregate and change how everybody sat in the cafeteria. Everybody always assumed that he should sit at the â€Å"black† table but he refused to sit there. Graham always wondered why they would all segregate themselves like that but he noticed when he went back to the junior high twenty-seven years later he noticed that now it was not just the blacks that were segregated; the athletes, Italian, kids that were into heavy medal and smoked pot also all had their table that they called their own. In the first story they also discriminated in 2001 to Jennifer Portnick when they denied he of being an aerobics instructor because her â€Å"image† did not look like she was fit since she weighed 240 pounds. Come to find out Jessica was very fit and toned â€Å"she would work out six days a week, taught back-to-back classes, and had no shortage of willing students† (Rhodes). It is really sad that this has gotten a lot worse since 2001. People do not get the chance at certain because they are overweight or because of their appearance. In this time we should not be having the entire discrimination because of size, shape, or even race. According to the first story we still have a lot of these things going on and with Rhode he was shocked that he still saw the â€Å"black† table in the junior high twenty-seven years later. Why would people separate themselves? That is a question that will never have an answer because it is something that is still going on in this day. If discrimination was taught to us to be so wrong why would we want to keep this going? Should this not be a cycle that we want to stop and teach our kids something different about this? Discrimination will probably be something that we deal with forever even though it is not good.

Evaluation of Digital and Online Marketing Technology

Evaluation of Digital and Online Marketing Technology Part A Question 1 I believe online marketing tools are part of the marketing mix as channels that can be made use of. There may be diverted focus in regards to digital marketing if it is just used for advertising or promoting a product/service online. Digital marketing can be used in multiple ways whilst we consider facilitating it in an organisations marketing communication mix, rather than focus on 1 form of the marketing communication mix. As technologies are on a rise and the attention span of users is declining, I would suggest investigating marketing tools to help advertising via online content behaviour, understanding ways to inform consumers about the product if for example they were to search a certain product. If we look at the amount of data mining, consumer purchase behaviour and so on via the internet. The organisation can use such data to tap into relevant information that would help accelerate their sales or avail specific products whilst understanding the demand exists. If we look at A mazon and Google, these two organisations tend to have a lot of digital marketing working very well for them, as they have put it into practice in collecting information and monitoring what they purchase and how they purchase it. With such tools an organisation can tailor advertisements towards the users, we can see it more like an On-Demand Advert which would then grab the attention of users who are looking for specific items. There exists many accelerated ways of marketing on the web, with the level of innovation we have adopted, web marketing made it simpler to facilitate the following: Public Relations Investor Relations Customer Service Prospect Qualifications Product Sales Customer Interaction and Feedback Internal Communications With that all being said, the digital world has opened up more opportunities for marketers as to understanding Buyer behaviour, Communicating frequently to the customer, Public relations and so much more. Marketers tend to consider digital marketing to be more time-efficient and is used by the masses, hence it makes it easier to capture a wider reach, whereas the ways they market or allow themselves to be seen by the consumer may need to change as to avoid the click-through behaviour of the customer. I agree that digital marketing will become critical tools in brand building and other forms of communicating to the consumer, mainly Customer Relationships. Marketers can evade ad-blocks and such, if they just spend a bit of time trying to learn a bit about the online content behaviour and yet look out for technologies out there such as Geo-tagging, proximity marketing and so on. Question 2 As a marketing manager, there are 5 steps to evaluating digital technologies: Step 1: I would evaluate the goals of the organisations digital marketing campaigns by understanding the number of social shares our posts are receiving, size of our fan base on social networks, the amount of times Nike is being mentioned on social media, look up the number of positive reviews found online via consumers, check the amount of online traffic we are getting on our webpage as well as how many times links are being diverted to our webpage from other social media outlets. If all these things were done by the previous marketing team, I would look at whether or not the targets are being met, if not I would then revise our goals as to accommodate our objectives. Step 2: I would re-assess the target market, if it is changed I will have to facilitate an information search as to have an idea of the demographics, interests and online activities that the consumers may have, this will allow me to achieve consumer profiling as to marketing reasonable content to them. Step 3: I would have to look at our online digital presence, this means I will have to see how well Nike is doing in the social online environment, are they active or passive when it comes to public relations and customer relationships. Are they utilizing everything the online world has to offer from technologies that can be feasible to adopt? Step 4: I would evaluate the types of messages Nike is communicating to the consumers in digital form. Are they sending the right message to the right consumer? Is the consumer understanding the message and acting upon it, positively or negatively? Step 5: I would evaluate the performance of Nikes digital marketing campaigns. How is Nike benefiting from such channels? Are we making a profit while keeping costs low? Is our rate of investment on digital marketing visible to us, and is it positive? Question 3 I would utilize almost all online marketing tools to allow the visibility of the new product. The common marketing communication tools will be put into effect, such as advertising, promoting the concept in various trade shows, speaking opportunities as to describe the product, joint marketing, co-branding and many more traditional ways that can be broadcasted online via online content ads, which are simple adverts that will pop up due to their relevance whilst consumers maybe be browsing for a new phone for example. Search Engine Optimization. Get the word out there, be noticeable via social outlets. Email marketing is one way to inform the consumers about the product. Google AdWords to help online advertising. Bloggers or social media influencers, by offering the phone for testing by wide reach blogger or youtubers as to mention your product or talk in more detail about it. Online retail stores, you can be selective as to who you wish to sell the new phone and when they can sell it, such as your own website, amazon and the likes of amazon. The strategy would start differing as adoption rates either increase or decrease, if they increase then the organisation will need to be and stay proactive whilst dealing with public relations, enhance customer services and promote customer satisfaction, if they decrease I would then suggest revisiting the product and re-examining the whole process of the marketing communication. Part B Question 1 I would particularly evaluate why should McDonalds introduce a vegetable burger to their store? I will need to define the problem and understand where the information search should start, before developing the needed research, once that is arranged then I would identify the research method. It will either be Primary or Secondary, or both. For this particular scenario, I will explore the secondary data at first since it is cheaper, faster and available whereas this may be biased. For example, in certain region McDonalds can idealise a target market for such a product, such as in place where there exists a great population of vegetarians in compared to non-vegetarians, and see if the product gains popularity, if so they can proceed in furthering the choices of products in different places as to cater to the groups of people who are vegetarian per se. Therefore, I would select Descriptive and Causal research rather than Explanatory research. Once I have found the relevant, impartial, accurate and current data I require, we can advise for testing of the product as to not waste much time in looking for primary data, when such data can be availed to us by promoting the product on trial basis and see how well it does.