MKT DB1 Essay Example | Topics and Well Written Essays - 500 words

MKT DB1 - Essay Example One of the functions of the marketers drawn from these departments is to help customers and potential customers know about the product. This paper will discuss the role of a marketer in light of helping customers and potential customers know about the product. Helping customers is one of the major roles of a marketer in today’s business. In this regard, a marketer ensures that the existing and potential customers of the organization understand the product they are buying by demonstrating to them why they need to buy the product. It starts by identifying the needs of these customers and developing a marketing strategy that is most suitable in meeting the needs and wants of these customers. To be able to meet the needs of these customers, a marketer must come up with an appropriate marketing mix. This entails developing products to satisfy their needs, charge the right price, makes goods available at the right place and use promotion as a means of making known the existence of the products. For instance, the marketer must ensure that the company’s products meet the needs of the customers. This implies that the marketer must ensure that the product offered to the customers is of the right quality, quantity and branding as this will make customers identify with the product and the business easily (Pride and Ferrell, 2006). Promotion is another element of the marketing mix that marketers may use to create an awareness of the company’s products to its customers. For customers who can be reached directly through face to face communication, it will be very advisable that the marketer does this as this gives an opportunity to explain to the customers every aspect of the company’s product, location of the company and the reasons why they should purchase the products(Pride and Ferrell, 2006). Branding is also a marketing tool use in marketing products. This is because branding creates a distinctive image and