A Simple SaaS Marketing Strategy For Amazing Results (+14 Templates)

A Simple SaaS Marketing Strategy For Amazing Results (+14 Templates) Marketing strategy looks different for everyone. In-house marketing teams  often do it all - from social media marketing to brand positioning. Agencies  handle marketing for clients in diverse verticals. And today, theres a fresh breed of marketer in a field with unique challenges of their own: SaaS marketing. So, if youre in SaaS marketing, youre absolutely in the right place. Because in this post, youre going to get everything you need to start a proven SaaS marketing strategy. Ill share with you a 3-stage SaaS marketing strategy: Web traffic: how to get it and why its your lifeblood. Email marketing: how email can be an engine for massive growth. Leads: how to nurture your audience into leads for your sales team. To do this, you get a massive bundle of 14 templates to get you started with this SaaS marketing framework: A 3-resource SEO Copywriting Template Bundle for generating maximum web traffic. A 9-resource Email Marketing Template Bundle for growing a profitable list. A Call-To-Action guide for converting more trial signups and leads. A Marketing Research Process guide to get (and keep) new customers. Download your SaaS marketing bundle now... ^^^ ... and here we go  Ã°Å¸â€œË† A Simple SaaS Marketing Strategy For Amazing Results (+ 14 Templates)What Is SaaS Marketing? So, what is SaaS marketing? SaaS marketing is the process of promoting and selling a software product with license, or recurring revenue, cashflow. SaaS is an acronym that means "Software as a Service." And it refers to a company builds and sells software available to anyone with an internet connection. The first SaaS company actually started back in the '90s by selling floppy discs. After hitting hard times, they pivoted and began selling software online (and eventually sold for billions). Today, SaaS marketing (and companies) are mainstream - and nearly synonymous with what it means to be a startup. For more context, here are some examples of SaaS companies: Salesforce: The most popular customer relationship management (CRM) platform on the planet. Intercom: A customer engagement platform for sales, marketing, and support. Autopilot: An intuitive marketing automation platform. Slack: The communication hub for teams and communication. : The world's best-selling marketing calendar  and marketing management platform. (That's right, we're a SaaS company too!)What is SaaS marketing all about? Get the complete guide (and 14 free templates) here:Where Your SaaS Marketing Strategy Starts While many of the same marketing principles apply, there are unique goals and key performance indicators (KPIs) you should be after as a SaaS marketer. Because your goals determine your actions, they are the North Star for your entire strategy. To start, there  are three big metrics every SaaS marketer should work to influence: Web traffic Email subscribers Qualified leads You might be thinking, "But what about customers?! What about trial signups?! What about a fully-stocked snack bar to power my brains?!" Great questions. The great news is, customers, trials, and awesome perks (for being successful) will come when you master these three metrics. In fact, 's rapid growth  as a SaaS startup is a testament to that. We followed exactly this path. In fact, our CEO outlined our entire growth strategy in his book,  10x Marketing Formula. Recommended Reading: The Best Formula For 10X Marketing Growth Is Here Why These SaaS Marketing Metrics Work So, why do these three metrics work? Because, when pursued together, they become a complete SaaS marketing funnel that will generate results long-term. Marketing funnels (also known as purchase or sales funnels) illustrate the phases of the buying cycle from unawareness of a product all the way through to making an actual purchase. Here is how each KPI fits into this basic marketing funnel: Discovery: web traffic fuels the continual discovery of your brand. Consideration: email marketing helps nurture your traffic into qualified leads. Purchase: leads are converted into trial sign ups and customers via sales or self-serve processes. Recommended Reading: How to Select Marketing Metrics and KPIs to Monitor Focus Your One Metric That Matters Step one in your SaaS marketing journey is to use a principle called One Metric That Matters (1MTM). It's a simple way to prioritize and execute against your most important metric. The 1MTM system helps marketers focus on one big metric at a time. So, your SaaS marketing strategy is tackled sequentially. The majority of your effort will be poured into growing (1) your traffic, (2) your email list, and then (3) your quality leads. The 1MTM system works for two reasons: focus and discipline. Focus On Your 1MTM First, your team will focus completely on increasing your 1MTM. This frees you from getting swarmed by the constant barrage of popcorn metrics. Instead of chasing ten things at once, you'll work on the highest priority at a time. This will keep your eyes locked on a singular point, the one part of the business we have decided to value more highly than any other. Discipline To Grow Your 1MTM Second, this kind of focus creates discipline. The power here is that  focusing everything on your 1MTM makes your team totally accountable to increasing it. Think about it like this.... Imagine you're a marketing manager overwhelmed by trying to grow your company’s social following, website traffic, email list, and leads. You'd be swimming metrics, dashboards, spreadsheets, and competing priorities.   ^^^ And this might sound familiar, already... However, where the 1MTM shines is if you were to look at all of those data, you'd learn you can grow  all of those  metrics as long as you drive tons of quality web traffic. So, as you increase traffic, the rest of the metrics downstream take care of themselves. So, let's jump into your first 1MTM, getting web traffic. Here's how to get your SaaS business to your first 1MTMSaaS Marketing: Grow Relevant Web Traffic Web traffic is where your SaaS marketing funnel will (nearly) always begin. Our company has grown on the wings of content marketing.  And nearly 100 percent of our customers have started as curious visitor on our site. So, your first goal is to grow your relevant web traffic over time. We launched our website about five years ago. And as you can see, we started where everyone else does: with no traffic, no leads, and no customers. The cool part is how we've grown our traffic from nothing to around 1,500,000 pageviews per month... ...largely for free! Which is great news if you're a bootstrapped startup, like we are. We've grown our web traffic by investing heavily in: Content marketing, Search engine optimization (SEO), And giving away awesome marketing tools. Recommended Reading: How Long Should a Blog Post Be to Get the Most Traffic and Shares? Content Marketing Here's the deal. Content marketing isn't new. It's wide-scale adoption is decades old by now. But the truth is that content marketing is still viable - and will continue to be so into the indefinite future. The Content Marketing Institute defines content marketing this way: Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience - and, ultimately, to drive profitable customer action. Content marketing can be anything from... âÅ" Ã¯ ¸  blogging... 📄 to publishing whitepapers... 🎙 to hosting a podcast... 📠¹ to video marketing. No matter what content you're creating, the key point is to "drive profitable customer action." We SaaS marketers aren't in the business of being clever with our content. We're in the business of turning visitors into customers! The best way to do this is by creating content that fits into your "content core." Your content core connects the dots between the value your business provides and what your audience cares about. This single principle helps you drive relevant web traffic better than anything else I've ever experienced. It drives the bus for every topic you choose to create content around. For example, let's say your SaaS company created an app that helps people with personal budgeting. And because your 1MTM is growing web traffic, you've chosen to invest in blogging as your primary form of content marketing. To choose content core topics, answer two questions: What major value does our software add to our customers? What related problems does our audience care about solving? By choosing topics that fit both criteria, you're set to drive profitable customer action. So, blog topics might look like this for your fictional personal budgeting SaaS startup: âÅ"… How to Stick to a Budget for the First Time âÅ"… 5 Areas You're Spending Too Much and Blowing Through Your Budget ⠝Å' What is the Future of Finance? Where the Economy is Headed Those are pretty basic examples. But the point is that, while many of your audience members may be interested in the economy, the topic doesn't have a direct connection to the value your budgeting software provides. Whereas the first two have a direct connection. Sticking within your content core ensures you'll always create content that drives relevant traffic... ...meaning visitors who may  actually become customers because they have pain your product actually solves. Recommended Reading: How to Create a Marketing Budget Plan Drive Massive Traffic With SEO Now, if the content core tells you  what to talk about... The next two traffic levers tells you  how to get people to see it... SEO is a tried-and-true method of gaining consistent traffic. Search Engine Land defines it like this: SEO stands for â€Å"search engine optimization.† It is the process of getting traffic from the â€Å"free,† â€Å"organic,† â€Å"editorial† or â€Å"natural† search results on search engines. The gist of SEO is to make your content readable (and findable) by both people and robots. And while it's an extremely deep topic, and a discipline all its own, effective SaaS marketing depends on it. There are phenomenal guides available, like this one from Ahrefs, but if you grabbed your bundle, you'll find three awesome resources to get you started. SEO Content Strategy First, you'll find the quick SEO overview guide called the SEO Content Strategy Template. It walks you through a strategy for content optimization... ...all with the goal of turning you into an SEO rockstar 🠤˜ It walks you through quick tips to get started + includes a walkthrough to nail your strategy. It includes: The basics of an SEO content strategy. How to define your brand's SEO content strategy. Research methods for targeting topics and keywords. A roadmap for executing your strategy. A guide to creating optimized content. Recommended Reading: SEO Content Strategy: How to Skyrocket Your Traffic By 594% On-Page SEO Checklist Next, you'll find the On-Page SEO Checklist. According to Moz: On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. This checklist contains 19 key questions to ask about your most important pages: Has keyword research been completed? Do you understand the search intent behind your chosen keyword? Is the primary keyword present in the title tag, H1, body content, and an image file name? Is the title tag less than 70 characters long? Is the meta description 150 characters or less? Are headers structured logically, with just one H1 tag followed by appropriate H2, H3, H4 (etc.) tags? Are variations of the primary keyword included in the body content and H2/H3 header tags? Are images properly optimized (keyword in file name, appropriate alt-tag, small file size, high quality?) Are internal links present to other pages on your site? Are external links present to other reputable websites? Are no-follow tags applied to affiliate links (if present)? Are synonyms of the primary keyword included in the post copy? Do all links use appropriate anchor text (meaning, is the highlighted linked text relevant to the page being to)? Is the content sufficiently unique (re: non-duplicative of other content on your site)? Have appropriate blog Have  categories and tags been selected? Are your analytics and tracking tools correctly configured? Is my site mobile-friendly? Are all images uploaded at the exact size I want them to appear on my site? If this is a blog post, have I added at least one (and no more than two) relevant categories? If you check each box, you will be miles ahead on your SEO strategy. Recommended Reading: How to Maximize Your On-Page SEO With This Awesome Checklist SaaS Marketing: Your Email List Now, it's time the second stage of SaaS marketing: email marketing. Though it's occasionally pronounced dead, email marketing is very much alive. And for SaaS marketing, in particular. At , we've seen a nearly 300 percent return on our investment in email marketing. We believe it's one of the most valuable assets we have. As of writing this, our email list is nearing 500,000 subscribers! But this didn't happen on its own. Why Build An Email List? Online chat with either people or bots is an incredible innovation in SaaS marketing. For instance, according to research by Salesforce, 69 percent of consumers prefer chatbots for quick online communication. However, even in a world of chatbots, email still has its place. It is an "owned" connection to your audience, rather than a "rented" connection. An email list is an owned, direct, and permission-based line of communication. When you send an email, it gets delivered (deliverability issues aside). However, something like a social media audience is a rented connection. Your organic reach is controlled by the network - and everyone knows reach is in rapid decline. Right now, it sits somewhere below 2 percent, on average. This means brands who rely mostly on social media face an uphill battle if they don't pay for increasingly higher media buys. Compare this to the fact that  38 percent of average North Americans check their inboxes 4 – 15 times per day... ...and you have some compelling numbers in favor of a strong email list. So, let's talk about how to grow and connect with your email list. Recommended Reading: 21+ Easy Ways to Build an Email List That Will Skyrocket By 140% in One Year Grow Your Email List With Content Upgrades First, use content upgrades as a method for growth. They are companion resources to content like blog posts, articles, or reports. And if you're reading this, you've probably seen hundreds - if not thousands - of them. In fact, we've used one in this very post 😎 Using them to build your list is easy. Simply gate them behind an email signup form. Then your audience will get the resource by "paying" with an email address. What does a content upgrade look like? Well... Whatever your audience will find valuable! At , we routinely use: 📑 PDF guides, 📠 Worksheet templates, âÅ"… Checklists, 📈 Spreadsheets for tracking and planning, 📊 Custom Google Analytics reports, 🎙 Exclusive audio interviews, 📠¹ Access to educational video content, ðŸâ€"Å' Photoshop CC actions, 📠º Slide decks, 🎠¯ And everything else our audience needs to put our advice into practice. We have a resource library packed around 300 content upgrades.  And in total, they account for more than 250,000 of our email signups. To summarize, valuable content upgrades can be one of the most vital list-building engines you have. And they are an excellent way to add more value to all of that traffic you're working so hard to drive! Simply put, if you're doing content marketing, they're too important to skip. Simply put, if you're doing content marketing, content upgrades are too important to skip.Grow Your Email List By Giving Away Free Tools In line with content upgrades, giving your access to free tools in exchange for an email address adds rocket fuel to growth. You've probably used your fair share. For example: Moz's Keyword Explorer tool gives you access to part of their software for keyword research. Hubspot's Website Grader analyzes your site's performance and gives you actionable tips to improve it. Neil Patel's SEO Audit shows actionable tips for improving your site's visibility online. The genius of tools like this is how they can "product-ize" a facet of your company's software or service.  They add huge value to your audience while also giving them a taste of just how valuable your tool is. We've done exactly that here at . Headline Analyzer Writing great headlines is key to getting clicks on your content. So, as content marketers, we take our headlines seriously. Our process has always been to write 25 headlines for every post. This discipline makes you work through the cruft and get to the gold. However, we soon realized that our software actually had north of 1,000,000 headlines - complete with social share data - from thousands of users. Being the nerds that we are, we did intensive research to find the highest performing headlines. Then we crafted formulas that our team started using. But... This is where it got interesting... We created a free tool called The Headline Analyzer, fueled by the same data. And we gave it away for free. It generates a quality score for users and even provides suggestions to optimize it. This tool gets around 80,000 pageviews each month. And to date, has netted around 75,000 email signups. Notice how the 1MTM of web traffic  and email signups play nicely together? That's exactly the power of giving away a free tool that solves real problems for your audience. Even cooler is this tool has become baked right into our product! So, every time someone uses our headline analyzer, they're experiencing just a sliver of 's value. We've done the same thing with our free tools the Social Message Optimizer... ...and the Email Subject Line Tester. Each tool drives similar results to the Headline Analyzer. Plus, they again highlight the power of our tool. integrates with  every major social media network.  When someone uses our Social Message Optimizer, they're seeing a snapshot of how can amplify their social media effectiveness. The same goes for our Email Subject Line Tester. Because we also integrate with email platforms like Mailchimp, Constant Contact, Active Campaign, Campaign Monitor, Hubspot, and more... Building your email list is paramount for SaaS marketing success. And sets you up for the third 1MTM in this simple strategy: generating qualified leads. SaaS Marketing: Generating Qualified Leads Qualified leads are an important evolution in your SaaS marketing journey. This is also the stage where things can get far more complex. Often you're dealing with CRMs, marketing automation, lead scoring, and multiple layers of sales reps. Regardless of how simple or complex your org chart and tech stack is, though, the simplest place to start is by focusing on conversions. And that means writing phenomenal calls-to-action (CTAs). The 5 Stages Of Awareness To write powerful CTAs, you need to discern exactly where your audience is in relation to making a purchase. One of my favorite marketers is Joanna Wiebe, and she's a treasure trove of knowledge when it comes to exactly this. In a recent interview, she describes the "Five Stages of Awareness" every person moves through on their way to purchase. The five stages are: Unaware Pain aware Solution aware Product aware Most aware Let's walk through them step-by-step. First, each person is unaware. Which means  they may not be able to fully articulate their problem or pain - and especially not your role as a solution. This stage requires top-of-the-funnel content to move them to the next stage of awareness. Second, your audience starts feeling and understanding their pain. Here, they're feeling a specific pain, but they may not understand what solutions exist. For example, imagine they're a marketing manager who's totally overwhelmed. Their team is missing deadlines. They're stuck in constant fire drills. And are battling constant stress around being a good leader. At this point, they won’t know how to solve this pain. They're simply aware that it exists and looking for a fix. Third, they've learned there’s a cure for the pain. They're pain aware when they know there's a way out... But they haven't yet matched the pain to a specific solution. Fourth, they've learned knows you can solve their pain. Now they are product aware, which means they know that your product is one of the solutions to their pain.   They're actively searching... They're combing through reviews on G2 Crowd... They're checking out Product Hunt... And (hopefully) they're finding all of your wonderful content core topics because of your SEO mastery! In short, this is where you're going head-to-head with your competition. Fifth, they know you're the best solution to their pain. They've arrived at the wonderful stage called most aware! They believe you're the best solution for their pain, and they're ready to try or buy. They're ready for a trial, a sales call, or even a purchase. And this is where you have your qualified leads 😎   Write Compelling CTAs For Trial Signups In SaaS marketing, free trials are the norm - and a perfect next step. But what's vital is that you set the table for success. The five stages of awareness help you bridge education gaps. And also deeply connect your audience's pain with your solution. While hundreds of different copywriting techniques exist, the simple truth is this... As a SaaS marketer, you're in sales as much as you're in marketing. So, don't get lost in the forest of marketing techniques or the psychology of persuasion. Make sure you actually sell with your content  and strong calls to action. No Selling, No Qualified Leads If you don't sell, you won't generate qualified leads. Be clear. Be concise. Be bold. Don't assume your audience will take profitable action without being invited to do so. In my experience, one of the biggest hurdles marketers have is a fear of being "too salesy." But I think there's a better way of thinking about it. If you have paying customers, it means you're helpful. It means your product adds value to them. So really, as marketers, the most helpful thing we can do for our audience is to make them customers.

Leadership Capacity Development Training Proposal Essay - 1

Leadership Capacity Development Training Proposal - Essay Example They need to influence others to follow their way of working and being innovative and standing out of the crowd should be the most desirable character of a leader. Thus Leadership Capability Development Training program for the 40 newly hired mid-level managers of Etisalat has been proposed in this report by SABK, the largest training and development consultancy and HRD service provider to different business sectors of the industry of Middle East. Leadership comprises of several qualities of which the core qualities being motivator, creative mind and team building capability are most significant which are taken into consideration for the training program by SABK. Proper communication skills and building a strong team are the vital activities of a leader which are needed to be developed amongst the managers. The training program will also focus on the leadership styles of the Middle East and the HRD issues faced by managers in their work. This training program will help the managers t o cope with different critical issues and act professionally to those problems. The advanced evolution technique of SABK is committed to deliver excellent training program for the managers customized to the need of the organization and business processes and the company is confident that Etisalat will be highly satisfied with the training program from SABK for development of leadership skills for the newly hired 40 managers in their organization. Overview Statement SABK is considered as one of the greatest international institutes providing consulting and training services to clients all over the globe. The Company is located in more than 44 locations in different parts of the world and specializes in the provision of training in the fields like human resource, management consulting and other services. The company has gained immense reputation for providing training to the large private organizations located in the Middle East accounts for one of the leading telecom operators in the Middle East and Africa. It is also known for offering great leadership development programs especially designed to enhance the skills and expertise of leaders in organizations. The company uses the best infrastructure and equipments for conducting such programs which also accounts for one of the main reasons for tremendous success and reputation all across the world. The company has been seeking to provide leadership training programs to the companies in the Middle East. Presently the company targets to offer its services to the great telecom company called Etisalat which is headquartered at UAE. SABK Trainers A comprehensive development plan is incorporated for training the UAE national for the handling of critical works and responsibilities. Also they are provided with the right kind of training is areas of finance, HR, technical and commercial fields. The program is conducted by eminent international trainers coming from Dubai, and also functional experts. At the end of the prog ram trainees are sent to Dubai for attainment of specialized training. At the completion of

PID assignm Assignment Example | Topics and Well Written Essays - 1500 words - 1

PID assignm - Assignment Example Firstly, there has been a great need to increase the performance of appliances and this can be achieved using the fractional PID controllers. If all the control specifications such as set points, rejection of load disturbances, rejection of noise and the control effort are considered, the PID controllers fully can characterize the performance of the appliances. Another reason for this occurrence is that PID controllers offer simplified, effective and robust tuning rules especially in instances where different control tasks are required. Thirdly, PID controllers also offer additional functionalities such as setting the point weighting, anti-wind up functionalities, feed forward functions which are well established in standardized controllers. However, the fractional PID controllers have not yet implemented this functionality. Another reason for the widespread use of PID controllers is that they usually offer a good compromise between the complexity and performance of the system. They ensure that high performance is maintained while at the same time moderating the complexity of the system. Finally, the PID controllers are based on models in order to predict the output of the process and also use reference trajectories in order to determine the desired output. These conceptual models make it possible to interact with the systems. In industrial temperature control, PID controllers are used to provide a quick and accurate control of temperature in industrial plants. A sensor with a simple logic controller is used to create the system. Independent control loops are used to control the cooling and the heating while an auto tuning software is used to speed up the design. Thermocouples may be used to give the feedback (Kiam et al, 2005). In industrial Flow control, PID controllers are used in the control of flow, parameters of fluids dynamics such as

Management Information System: Virgin Trains

Management Information System: Virgin Trains MANAGEMENT INFORMATION SYSTEM A management information system is actually a combination of hardware. Software and the people who use the hardware and software to manipulate the information within the organization. These sources are help in the collection, storage and retrieval of the data in the organization. The main function of the MIS is to store the information and to furnish it to the management whenever it is required. INFORMATION SYSTEM An information system is a systematic structure which is formed by the organization according to its convenience for the handling of the information. There are many elements which work together in the process of collecting, storing and processing of the data. A computer is physical equipment used in the MIS or in other words it is the hardware involved in the information system. The data which is mainly raw facts is not of any use so the data has to be processed the computer programs hence help in the processing of the raw data in order to make it useful for the organization The computer programs are the technological components of an information system. If the people of the organization have proper knowledge of the programs only then they will be able to process the information effectively in the organization. RELATION BETWEEN THE ORGANISATION AND ITS MIS The organization and its information system are inseparable. The organization is very much dependent on its information system. Whenever there is a change in the strategies, or the policies in the organization the information system also goes through a drastic change in the organization. The organizations present and future progress fully depends on the present a future functioning of its information system. Before the information systems affected only a small part of the organization i.e. some of the operational or the technical issues but at present the information systems affect the major part of the organization such as the decision making, strategy information, the products of the organization, the structure of the organization etc. Each and every part of the business is connected with its information system any change in the information system will affect the organization similarly any change in the organization will affect its information system. DIMENSIONS OF INFORMATION SYSTEMS ORGANISATION: In some of the organizations an information system is a major part of the organization. The information systems are a part of the organization only in some organizations which deal with financial services in such organizations the information system is the organization MANAGEMENT: The management is another dimension of an information system. The information system assists the Managers to take necessary decisions. The information system provides the managers with the tools to plan allocate and control work within the organization. TECHNOLOGY: The technology is one of the most important dimensions of an information system. The technology is what that helps the organization to have an updated information system in the organization which can cope up with the day to day changes happening in the business environment. TYPES OF SYSTEMS IN ORGANISATION There are many types of systems in the organization according to the different processes in the organization the various systems are Transaction processing system, decision support system, office system, knowledge work system. Transaction processing system: The transaction processing system involves all the activities which are related to the ordering, order taking, and order tracking. The order processing, trading of the securities etc. The transaction processing system helps in systematically carrying out all the above mentioned activities in the organization. Knowledge work system: A knowledge work system helps in connecting the different dimensions of knowledge within the organization. The knowledge work systems combine the Engineering department, the managerial department, the Human resource department etc the knowledge work system helps in combining different dimensions of the organization and to effectively complete the work by integrating the knowledge from all levels. Management information system: As seen before the management information system provides the manager with essential assistance. The MIS provides the managers with information relations to the sales management, the inventory control, the decision support system the management level provides the management with the analytical models and the data analysis tools which would help in the semi structured and unstructured decision making activities. Executive support system: The executive support system provides the assistance to the management at a very higher spectrum. It helps the management with the functions such as the sales trend forecasting, budget forecasting, personnel planning etc so the executive support system helps the management to make decisions in these key areas. All these above mentioned systems are interested with one another. The process done by one system helps the other system to carry out its work. The process by one system acts as a base for the activity that has to be carried by the other system in the organization. The decision support system and the executive support system often use the information obtained from the transaction processing system and the management information system. Some systems also obtain data from the outside for carrying out its activities the knowledge work systems and the decision support system use the information such as the stock market information from the outside and design supplier information. DECISION SUPPORT SYSTEM The decision support system mainly helps in taking the structured and unstructured decision making in the organization. The decision support system uses information from both the transaction processing system and the management information system. The decision support system provides the management with the advanced analytical tools and data analysis tools which help in analyzing the data in a much wider spectrum and take the decisions much more effectively. The decision support system is much more advance than the Executive support system because the decision support system uses much more advanced analytical tools such as the linear programming or forecasting. TRANSACTION PROCESSING SYSTEM Transaction processing system is one of the main systems of the MIS and the transaction processing system has five more systems Sales or marketing systems: The sales or marketing system mainly provide all information related to the market. It provides information about the product pricing, the promotion of the product, the system of the sales commission, the market research and the predicting of the market and the demand for the products etc Manufacturing and production systems: Manufacturing and productive systems provide all information regarding the inventory, the movement of the inventory, the procurement of the inventory. It also maintains data related to the manufacturing operations of the organization and the quality control activities related to the organization Finance and accounting systems: Finance and accounting systems provide all information related to the financial activities of the organization. All the information of the day to day activities of the financial transactions are stored, analyzed and retrieved whenever it is required. Many activities such as budgeting, general ledger, funds management etc are carried out with the help of this system. Human resource systems: The human resources systems take maintain the information relate to the each and every employee in the organization. All these informationà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s are used for providing the employees with the compensation and other benefits. It provides help in various areas of human resource such as payroll functions, compensation, training and development of employees etc. CHANGES BROUGHT IN BY MIS IN ORGANISATIONS The information systems are growing and achieving various levels of improvement day by day. There is new MIS hardware and softwareà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s which are being invented and hence there are lots of changes occurring in the organization. Due to the information systems the layers of the management has been reduced as a result of that there is a proper flow of information in the organizations. The organizations have become much more flexible in their functioning. The flattening of the organization is one distinct feature through which the decision making of the line workers has also increased and so this has lead to the increase in the work satisfaction of the employees as the management span of control has broadened. CHALLENGES INVOLVED IN BUILDING, OPERATING, MAINTAINING INFORMATION SYSTEMS The strategic business challenge encourages us to realize that we must be able to use information technology to design organizations so that they are competitive, effective and digitally-enabled. The globalization challenge facing us is that we must ascertain how firms can understand the systems requirements of a global economic environment. The information architecture and infrastructure challenge is that we must be able to help the organization develop an information architecture that is able to support the company goals when both the business conditions and the technologies are changing so rapidly. The information systems investment challenge is for us to know how the organization can determine the business value of systems. Finally, the responsibility and control challenge is for us to understand how organizations can ensure that their information systems are used in an ethically and socially responsible way. ETHICAL ISSUES RELATED TO MIS End-user development refers to the development of information systems by end users with minimal or no assistance from professional systems analysts or programmers. This is accomplished through sophisticated user-friendly software tools and gives end users direct control over their own computing. Advantages include improved requirements determination, realizing large productivity gains when developing certain types of applications, enabling end users to take a more active role in the systems development process, many can be used for prototyping, and some have new functions such as graphics, modeling, and ad hoc information retrieval. Disadvantages include not being suited for large transaction-oriented applications or applications with complex updating requirements, standards for testing and quality assurance may not be applied, and proliferation of uncontrolled data and private information systems. End-user development is suited to solving some of the backlog problem because the end users can develop their needed applications themselves. It is suited to developing low-transaction systems. End-user development is valuable for creating systems that access data for such purposes as analysis (including the use of graphics in that analysis) and reporting. It can also be used for developing simple data-entry applications Policies and procedures to manage end-user development include the following: The organization must establish sufficient support facilities for end-user computing: information centers or distributed end-user computing centers. Training and support should be targeted to the specific needs of those being trained. End-user application development should not be allowed to be undertaken randomly but should be incorporated into the organizations strategic plan. Management should develop controls over end-user computing in the following areas: Cost justification of end-user information system project. Hardware and software standards for user-developed applications. Company-wide standards for microcomputers, word processing software, database management systems, graphics software, and query and reporting tools. Quality assurance reviews that specify whether the end-user systems must be reviewed by information systems and internal audit specialists. Control for end-user developed applications covering testing, documentation, accuracy, and completeness of input and update, backup, recovery and supervision. Critical applications that supply data to other important systems should be flagged and subjected to more rigorous standards. ANALYSIS OF MIS AT VIRGIN TRAINS The company which is taken for this study is the Virgin trains. The virgin trains belong to the virgin groups. This private railway has done a reinforcement of its information system. It has fully transformed information system to provide better service to its customers and also to carry out its business processes effectively. The main aim of the company is to provide its employees, customers and other stake holders with the maximum benefit through various management information tools. GENERAL OBJECTIVES The general objective of the virgin trains is to have an advanced information management system. The aim of this system is to have a strong IT infrastructure. Virgin aims to maintain to facilitate both the employees and also the customers in all its business activities by having an a good information management system backed up by advanced technology. HALCROW The reinforcement of the technology at Virgin trains has been done by Halcrow. It is an organization which provides the organizations with solution to maintain their information at Halcrow they have combined cutting edge information technology skills along with front line Railway management skills to provide a very effective and efficient management information system. I.T STRATEGY USED BY VIRGIN TRAINS The main strategy which virgin trains is adopting now is to revamp its entire information system process, feasibility studies of the information system which is implemented is carried out, also the risk involved in the system has also been analyzed . It is now concentrating to effectively maintain its marketing information. in order to do that areas like warehousing commercial data, data analysis, warehousing and using click-stream data are given more importance. As a part of its IT transformation Virgin trains has also transformed some of its systems such as the Train planning and scheduling data, on-train monitoring and reporting systems data. MIS AT EACH LEVEL OF VIRGIN MIS IN CUSTOMER SERVICE Virgin has lots of facilities which help the customers with the booking of ticket. There are many facilities like the mobile ticketing platforms, chip and pin units to Bluetooth based equipment for onboard payments. These are the devices used to maintain the services provided to the customer through advanced MIS tools provided by Halcrow. MIS FOR THE MANAGEMENT The MIS used for the management to carry out its activities is designed by Halcrow. Virgin uses the MIS solution that was framed by Halcrow to maintain activities like recruiting, Decision making, financial management etc. This MIS also helps to improve reporting around areas such as on-train shopping patterns. The MIS provided by the Halcrow also interfaces with the CRM system which is written in .NET so this helps the Virgin trains to have a good CRM with its customers. MOBILE ROLL OUT Virgin is currently finalizing trials for a roll out of handheld devices. These devices will be given to the drivers of the trains and these devices are equipped with Vodafone supplied PDAà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s. This device helps the drivers by replacing the paper based materials and would help in effective handling of the information. HARDWARE USED FOR THE MIS AT VIRGIN HP is the main supplier of all the hardware devices used at virgin for MIS. Citrix supplies thin-client Technology for applications such as rail operation systems. SOFTWARE SUPPLIERS FOR MIS AT VIRGIN The main provider of software to the MIS at virgin is Microsoft and Capgemini has also been one of the key suppliers of softwareà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s for the system. SWOT ANALYSIS STRENGHT The virgin trains have a lot of potential for improving its processes. As mentioned before it is doing a revamp of all its MIS processes this puts the Virgin trains in an advanced stage and also in a strong position to face its competitors. WEAKNESS The maintenance of the system is very expensive and the company aims to get a full return on all the investments made by it on IT. Any failure of any system which is currently being used will become a great weakness to the organization. since most of the processes are being experimented still. OPPORTUNITY As mentioned before the revamping of the IT processes at the virgin is a greater opportunity for the organization to rectify the shortcomings of the old system and to have an effective new system. THREAT Since most of the data used by virgin trains is dependent on electronic data any minor fault in the system would cause a threat to the entire system of virgin trains. CONCLUSION In this project we have seen briefly about MIS and its function in an organization. The Virgin Trains is taking MIS to a whole new level by investing firmly in its IT and also experimenting with its new systems which are going to be implemented. We saw how the use of MIS facilitates the organization on all angles of the business.MIS helps not only the organization but also its stakeholders and it helps the organization to achieve its objective in a very short period. REFRENCE: Wendy R. (1997) Strategic management and information system, 2nd edition, pitman Mcleod.R, Schell.G.P, Management information system, 2007, Pearson Education Inc, New Jersey, Pp (8-15). Web: CIO interview virgin train, [online] verified on http://www.computerweekly.com/Articles/2010/06/02/241427/CIO-interview-Virgin-Trains39-IT-remains-on-the.htm (accessed on 18/07/2010) Web: Rail data management and management information systems, [online] verified on http://www.halcrow.com/Areas-of-expertise/Rail/Data-management-and-management-information-systems/ (accessed on 19/07/2010)

Argumentative essay: Gay marriage Essay

The American dream, one of freedom and equality, is held highly in the hearts of every citizen in the United States. With the â€Å"American† dream in mind, most will say they support equal rights for homosexuals. But if you ask these members of society if they are for gay marriage then the support of gay equality comes to a stop and majority of Americans vote for the Constitutional Amendment, which bans gay marriage. Americans do believe in providing equal rights to the gay community, which include no toleration of discrimination in jobs, rights protecting gays from indecent actions, rights allowing same access to housing, rights allowing advancement in government, and so on and so forth. However, the concept of gay marriage is still not considered an â€Å"equal right† to American people. A huge misconception is the idea that gays have a choice to whom they can feel attracted to. Just as heterosexuals cannot† choose† who they are drawn to, neither can homo sexuals. Opposition movements promote that homosexuality is preventable. They believe living as a homosexual is not as easy as it is portrayed in media. How can a member of the straight community say that homosexuality can be changed, or even if homosexuals can be happy or not. What about the research that has been proven that homosexuality is genetic? No one would ever choose a life that is faced with prejudice and discrimination. Even if its ethnicity, religious beliefs or homosexuality. The same assumption of choice leads to the accusation that homosexuality is all about sex, which is called sexual perversion. Again, the truth is that homosexuality is multi-faceted. Homosexuality is more about the love and affection than it is sex. Sex, in a committed relationship is about expressing love. This is true whether it may be in a heterosexual or homosexual relationship. Being gay defines who that person is and makes up his or her identity. Very few straights can comprehend this. Instead, heterosexuals use their beliefs support for what â€Å"normal† should mean. The most repeated cases’ opposing gay marriages is the idea that it is immoral, but the â€Å"immoral† label is only based on religious perceptions. The First Amendment states, â€Å"Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof.† Religion is not, supposed to be the basis for our country’s laws according to the first amendment. Nevertheless, most of the individuals against gay marriage try to stress their religious beliefs onto others and make those beliefs into laws. Not everyone is religiously  inclined to the same morals and beliefs. The gay community is simply fighting to be free from religion in determining the laws of the country. The opposition believes marriage should be between man and a woman; otherwise, the marriage would be untraditional. The anti-gay community also believes same-sex marriages would threaten the basis of marriage. I strongly disagree with this argument because no evidence can support this allegation. How does giving a person the right to marry threaten marriage? Why is the right to get married only given to the heterosexual society? Courts recently say there is no reason why gays should not be allowed to marry realizing the American principles of human rights. The reasoning behind such laws and beliefs seems more like direct prejudice rather than an overwhelming reason worthy of denying people their civil rights. All in all, much of what the straight community believes to be true about gays is based only on stereotypes. There are those who assume gays are promiscuous and are unable to form long lasting relationships. I believe these stereotypes are extremely inaccurate. Even though unstable and sex-based relationships exist in both the gay and the straight communities, they are usually among the younger generation and only represent a small percentage. Gay marriage is defined as a legal union between members of the same sex. Ten percent of Americans, the size of the gay community, are denied the right to marry. The individuals representing this group want what every heterosexual has, the right to legally marry their life partner. As a country we need to move away from false reasoning, whether it may be based on ignorance or prejudice. Every person needs to be allowed the civil right to wed his or her life partner. Our society must live up to the quota of the American dream. The Pledge of Allegiance states â€Å"liberty and justice for all† and so should every citizen in our country.

Racial Discrimination in the United States - 1042 Words

Martin Luther King Jr. once said. â€Å"Darkness cannot drive out darkness; only light can do that. Hate cannot drive out hate; only love can do that.† After all of the history the world has with slavery, and racism, all that we’ve gone through, and have come from it’s about time that we put our differences aside, and accept each other for what we are, and aren’t. Racism is based on the belief that physical characteristics account for differences in character and ability, and that a particular race is superior to another. Racism has been going on since before anyone can remember whether it was owning a slave, killing another person just because of the color of his or her skin complexion, or making a racial joke about a classmate. Nobody is†¦show more content†¦At Issue: Racial Discrimination. N.p.: ProQuest LLC, 2014. Web. 20 Mar. 2014.† Lastly, but certainly not least, one global issue that seems to be rising daily is racial profiling. à ¢â‚¬Å"Studies have been able to show widespread use of racial profiling amongst law enforcements, and other authoritative personal.† â€Å"Nearly every person of color has a personal story of a time where they have been racially singled out by police, business owners, security guards etc.† â€Å"Racial profiling has become very hazardous. many racial profiling victims walk away with a ticket, but way too often the outcome of being racially profiled is death.† Comparatively, back to the Trayvon Martin case, the officer said he felt â€Å"threatened† by 19 year-old Trayvon Martin, though when Trayvon was shot, he had been carrying a soda, and a bag of skittles. If not for the color of his skin, Trayvon Martin might still be here today, but I suppose â€Å"he deserved it† for being a black kid, walking through a â€Å"white neighborhood.† We can’t let Martin Luther King Jrs dreams go to waste .â€Å"I have a dream that one day little b lack boys and girls will be holding hands with little white boys and girls.† â€Å"Nelson, David Erik, ed. Racial Profiling. N.p.: Greenhaven, 2009. Print. 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Time Management Research Strategy Paper - 1206 Words

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