Turn Water Into Liquid Gold With an Alchemy Experiment

Transform Water Into Liquid Gold With an Alchemy Experiment Blend two clear arrangements, pause, and watch the fluid go to gold! This is a straightforward speculative chemistry task or science exhibit, in view of early endeavors to make gold from base metals. Materials Arrangement A 1 gram sodium arsenite50 ml water5.5 ml cold acidic corrosive Get ready Solution A by blending the sodium arsenite into the water. Blend the chilly acidic corrosive into this arrangement. Arrangement B 10 grams sodium thiosulfate50 ml water Get ready Solution B by blending the sodium thiosulfate into the water. Lets Make Liquid Gold! Empty one arrangement into the other. The reasonable arrangement will turn gold after around 30 seconds. For emotional impact, monitor the time and order the answer for transform into gold. You can even utilize an enchantment word if youd like. The Chemistry Behind How It Works There is a postponed response between the corrosive and the sodium thiosulfate to discharge hydrogen sulfide gas. The hydrogen sulfide responds thusly with sodium arsenite to hasten little gems of brilliant arsenious sulfide, which is otherwise called arsenic trisulfide (As2S3) or orpiment. Both Western and Chinese chemists explored different avenues regarding orpiment to attempt to make gold. In spite of the fact that the mineral can be made to seem metallic under specific conditions, the compound doesn't experience any response that changes either the arsenic or the sulfur into gold. All things considered, its a striking exhibit!

Essay Example | Topics and Well Written Essays - 250 words - 179

Exposition Example The media’s commitment to minimized gatherings and their political strengthening to know their privileges and battle for them has given such gatherings a voice that they didn't have previously (Turner, 2000). The underestimated gatherings might be abused yet when the media acquires them through correspondence utilizing recordings and tapes their predicament is inevitably known all through the world. Their lifestyle is in the long run known, and individuals can identify with them as per the manner in which they are without making a decision about them brutally. Complex correspondence in social orders has been an issue that is vital. The mind boggling bunches have been dove into to discover how they speak with one another where they way they talk has been taped further the details of the particular dialects (Cody, 2009; Inoue, 1996). The centralization of behind the stage work is significant in understanding the greater thought, which includes the enormous group’s communications. Consequently the interchanges between the different minimized should be dissected in an unmistakable way particularly their assertion utilization to decide whether they are near the bigger gatherings that are progressively various in their correspondences since they have associated with numerous different gatherings. The extraordinary, subsequently, impart unique and have their own political however not ordinary as the bigger groupings have. Along these lines carrying them to a shared opinion is in significant. CODY, F. R. A. N. C. I. S. (August 01, 2009). Recording SUBJECTS TO CITIZENSHIP: Petitions, Literacy Activism, and the Performativity of Signature in Rural Tamil India. Social Anthropology, 24, 3, 347-380.

MIT campus lost power!

MIT campus lost power! 39 minutes ago, I turned in a pset 2 minutes late (fortunately they hadnt been collected yet) and dashed to 10-250 (one of our big lecture halls) for the weekly Physics department colloquium. The speaker is a guy named Joel Moore from Berkeley, and his talk is on Topological Insulators and Their Implications for Electronic Order. Dont know what those are? I dont really know either, and its ben 35 minutes. That said, he just put up some tensor notation that Ive been learning recently in 8.05 (Quantum II) so thats kind of exciting. 17 minutes ago, Professor Moore was mid-sentence when the lights flickered and went off. The hundred+ physicists in the room went oooooooh! My laptop screen glowed at me and I shut it, since it seemed out of place. The lights flickered back on, and I happened to find myself looking at OH, WAIT! He just brought up Majorana fermions. Thats exciting, since the colloquium a couple of weeks ago was about them. This is what makes attending these colloquia rewarding; you start attending, and understand literally 0.01% of the words used, and gradually pick up on vocabulary as you make your way through physics classes and become exposed to new mathematical techniques and ideas from other talks. Its a nice way to learn about miscellaneous topics that you wouldnt necessarily have time to take an entire class on. And, SWEET! Now hes talking about two-level systems. I spent pretty much all of Thanksgiving break studying those. Theyre one of my favorite topics in quantum; we just learned about constructing a maser (a laser, but with microwave-frequency light in case you werent aware, LASER is an acronym for Light Amplification by Stimulated Emission of Radiation) by, for example, passing a beam of ammonia molecules through a cavity. They deposit energy into their cavity on their way through, corresponding to a specific transition. Its very cool. Anyway, I was telling a story. -The lights  flickered back on, and I happened to find myself looking down the lecture hall at Wolfgang Ketterle, who works in the Center for Ultracold Atoms and won the Nobel Prize in 2001. Three rows in front of him is sitting Frank Wilczek, legs propped up on the seat in front of him, who won the Nobel Prize in 2004. The speaker looked a little flustered. The projector was off. A technician came down, fiddled, and determined that there was no power. A couple of people grabbed their coats and headed for the exits. Professor Moore, however, is a HERO; he rolled up the sleeves of his white button-down shirt, picked up a piece of chalk, and turned to the chalkboard. Those of us sitting at the back leaned forward. He struggled with the first drawing, explaining that he wasnt expecting to have to get up and teach. This earned him giggles from the physicists. The enormous wall of nine chalkboards dwarfed him he looked a lot bigger when he was standing at the podium. He used up all the space on the bottom board, reached for the one above it, and found out that these fancy shmancy 10-250 chalkboards operate electronically; he COULDNT bring it down, because of the blackout. Awkward. He took it like a champ, and picked up an eraser. It made me wonder what I would do if there was a blackout during one of my Splash classes. Another note about the situation the scariest part was that the MIT wireless network was temporarily gone. Before I could sink into utter despair, however, whatever system MIT has for this purpose kicked in, and my Facebook page opened up. It had been something like two minutes since the blackout, and statuses were popping up like daisies expressing excitement, demonstrating wit (or not), and quoting some odd MIT emergency speaker that apparently said you may want to evacuateIm not sure. The Internet has done a lot of very strange things to society. It was kind of fascinating to keep an eye on my newsfeed while watching the presidential debates. Another status just popped up,  a bit more applicable to me in my havent-slept-for-31-hours state*: power out. naptime. *Last night. Was. Not. Fun. But my oral exam this morning went well, and that was my last of the semester, so HOORAY! Alsois it really only 5pm? aaand an e-mail just came in from my dorms Area Director, saying as Im sure youve noticed, the power in the building is outits out for all of Cambridge and some of Boston. Not sure how quickly were going to get power back (fortunately I have nothing in the fridge at homean excessively busy week has not permitted any grocery shopping trips.) The talk just ended; a group has gathered at the front of the room to talk with the speaker and each other in more detail. Frank Wilczek is laughing with a theoretical condensed matter physicist who I remember from 8.044 recitation last spring, as well as a guy who I think is somehow involved with a NASA space telescope mission (I recognize him from past colloquia), and a fourth guy I dont recognize at all. Im sure Ill see him around. Another nice thing about these colloquia: faces become familiar. I just heard Frank Wilczek just say magnetic monopoles, cosmic strings. I love this place. And the theoretical condensed matter physicist just said: but the feeling I get when facing a problemI get dizzy, you know? Dizzy. Frank Wilczek responded with something I couldnt quite make out, and now hes talking about universality. According to Anonymous Fourth Guy, young people are terrified of entering this field. Interesting. Someone just made a joke about the third rail of condensed matter physics: touch it, and youre dead. Then, they all walked out together. Now Im the only person left in the lecture hall. Professor Moores chalk sketches are still up on the board, and the enormous blank white projector screen is still down. Theres a cavity with a magnetic field marked. An insulator, I think. Some Hermitian operators. A girl walked in, saw I was in here, and left whoops. Thats my cue to post this and head out. On the menu tonight: the last two problems of an 8.05 problem set, a science journalism essay, science journalism class, reading and poster-making for my UROP, a J-Lab paper, and beginning to study for the linear algebra exam I have on Monday. Isnt it wonderful to have such a selection? I should probably be a little embarrassed to admit that the moment the lights went off, my first thought was OH! COOL! A BLACKOUT! I SHOULD WRITE A BLOG POST! but there you are. Not every day does the chance come along to post a shoutout from a blacked-out MIT campus.

A Dolls House by Henrik Ibsen - 1400 Words

Krogstad is one of the most complex characters from Ibsen’s A Doll’s House. Initially, Krogstad appears to be the villain of the play. Nora owes Krogstad a great deal of money. Krogstad uses the existence of her debt to blackmail Nora, threatening to inform her husband of her debt and her forgery if she does not use her influence to secure his position at the bank. Krogstad serves at a catalyst which brings about the central conflict of the play. However, Krogstad has other roles as well. Krogstad is a foil to Nora. He had been the exact same situation that Nora is in now. He had forged a signature to save the life of someone dear to him. Krogstad is also a foil to Torvald. Whereas Torvald continues to advance in society, Krogstad is at†¦show more content†¦Krogstad has been condemned to a life of shame and ignominy. Krogstad had considered committing suicide, but he â€Å"hadnt the courage† (Ibsen). Krogstad decides to persist in life and to prove to th e world that he is a changed man. He must fight hard to regain the reputation he has lost. Krogstad has been living a decent life for the past year and a half. However, if Torvald dismisses him, Krogstad may never have another chance to regain his foothold in society. Krogstad’s misfortunes began with his unhappy love affair with Christine. The two had been lovers, but Christine had jilted him. Christine loved him deeply, but she married a richer man because she need to support her sick mother. When Christine left Torvald, â€Å"solid ground went from under [his] feet†; he is now â€Å"shipwrecked† (Ibsen). He lost all his love and support in the world. He is now a single father, struggling to support his children. Krogstad’s wrongdoings did not stem from an evil heart, but rather from a desperate, broken heart. While Krogstad is the antagonist of the story, he is not a ruthless villain. He arouses pity and sympathy from the audience. He had tried to do r ight, but circumstances are against him. Nora’s development and maturation occur because of Krogstad. Nora borrows money from Krogstad. In order to pay it back, she begins to do copy work in secret. This is Nora’s firstShow MoreRelatedDoll’s House by Henrik Ibsen1126 Words   |  4 PagesHenrik Ibsen wrote the book, Doll’s House, in the late 1870s about the life of the common woman in Norway during the 1870s. The book gave society an inside of look of the life women in general. Woman during this time were oppressed and men were contemptuous towards women. Women that opposed their husband were considered mentally insane and sent to a mental institution. The book is about a domesticated woman named Nora. Nora lives in a house with her husband and their three kids. Nora main job toRead MoreA Dolls House by Henrik Ibsen1725 Words   |  7 Pagessuffrage, took place from 1848-1920. In the drama A Doll’s House by Henrik Ibsen, readers are presented wi th what seems to be the perfect little American dream home. Anti-feminist values are presented immediately in the first scenes of the play and carry out until the end. The play was written in 1879, a time when the feminist movement was just starting to take shape and become well known. The drama A Doll’s House has feminist themes that indicate Henrik Ibsen to be a supporter of the feminist movement throughRead MoreA Dolls House by Henrik Ibsen1492 Words   |  6 PagesA Doll’s House by Henrik Ibsen was written in 1879 during the Victorian Era. The story is written as a play to be performed on stage. The two main characters Nora and Torvald Helmer are upper middle class husband and wife, but it boils down to social expectations. Conflicts arise when women are under their husbands rule for everything and society pressure to keep up appearances. Torvald Helmer is the antagonist to Nora, his wife, because he is mostly concerned about his reputation, he is the supremeRead MoreA Dolls House, by Henrik Ibsen1539 Words   |  7 PagesThe themes of â€Å"objecthood† and â€Å"feminine liberation† in Henrik Ibsen’s A Doll’s House as conveyed through the characterization of Torvald and Nora, diction, stage directions and structure in two integral scenes. Henrik Ibsen’s A Doll’s House conveys the story of a wife’s struggle to break away from the social norms of late nineteenth century middle class Europe. Throughout the play, Ibsen focuses on Nora’s characterization and experiences and thus this leads the reader to perceive her as the protagonistRead MoreA Dolls House by Henrik Ibsen1556 Words   |  7 Pagesprevalent in a variety of literary selections. This paper will focus on animal imagery in Henrik Ibsens A Dolls House by using the reader response strategy. In the play A Dolls House by Henrik Ibsen, animal imagery is used in the development of the main character Nora. It is also later found that the animal imagery is a critical part in understanding who Nora is and how other characters perceive her. Ibsen uses creative animal imagery to develop Noras character throughout the play. The animalRead MoreA Dolls House by Henrik Ibsen1829 Words   |  7 Pages Henrik Ibsen, writer of his most famed play A Doll’s House. Ibsen emphasizes on small-town life in this play. A Doll’s House takes place in the 1880s in Europe/Norway and based on a married couple, Torvald Nora, who are considered to be middle class. The main character Nora in Ibsen’s play, A Doll’s House, seems to give this false installment of her identity. She is both unpredictable and childlike. The entire first and second act she spends giving this hidden subtext that she is unreliableRead MoreA Dolls House by Henrik Ibsen868 Words   |  3 Pagesmoney is considered to hold the most power. In the case of the household, the person who holds the most power is the person who handles the money, and in our man-centric world, it is usually the man who holds both money and power. In Henrik Ibsens play A Doll’s House, the theme of money is used to establish power roles between the characters of the play, and how the theme contributes to typical gender roles in the 19th century. A womans duty in the 19th century was to exhibit â€Å"piety, purity, submissivenessRead MoreA Doll’s House by Henrik Ibsen Essay961 Words   |  4 PagesIn Henrik Ibsen’s play A Doll’s House, pointedly captures the reality of the Victorian Era within the play. Nora Helmer, the protagonist of the story, represents the typical women in society during that era. The audience’s first impression of Nora is a money obsessed, childish, obedient house wife to her husband, Torvald Helmer. However, as the play progresses one can see that Nora is far from being that typical ideal trophy wife, she is an impulsive liar who goes against society’s norm to be whomRead More A Dolls House by Henrik Ibsen Essay842 Words   |  4 PagesA Dolls House by Henrik Ibsen â€Å"A dolls house† was written by Henrik Ibsen and produced by famous actors during the time of the 1800’s; in fact it was the year of 1879 to be precise. It was around this time that many different Social, cultural and historical moments were changing through time, leaving the end result to change not only one country but had an effect on most of the world. For this section of the work I will be carefully discussing with you the issues of; * Social events Read More A Doll’s House by Henrik Ibsen Essay1111 Words   |  5 PagesA Doll’s House by Henrik Ibsen The play â€Å"A Doll’s House† by Henrik Ibsen is about a wife that is hiding a big secret from her overprotective husband. The play takes place on Christmas Eve till the day after Christmas. Nora Helmer and Torvald Helmer have been married for 8 years, yet Nora is hiding something from Torvald that she thinks would ruin everything if he found out. It opens up with Nora coming home and decorating the house for Christmas and making preparations. They have 3 children:

Risk and Return Analysis Essay - 1811 Words

Risk and Return Analysis Paper FIN 402 Risk and Return Analysis Paper Creating the right balance of securities in a diversified portfolio is crucial to maximizing return and minimize risk. This can be done through analysis of current and past activity of each product. Through a risk assessment, return analysis, researching the beta of each security, and reviewing the average risk and return, we can determine the weights of our securities and devise the strongest portfolio to limit risk and maximize return. As a team, we decided to remain with our original five investments; Ford, Microsoft, The Home Depot, Procter amp; Gamble, and UPS to create a strong diversified portfolio that will meet our expectations. Risk Assessment and†¦show more content†¦This is also an investment that would need to be watched very closely and counteracted with a company such as Ford to help minimize risk. Finally, Home Depot strongly follows the market with a beta of .82 with the Samp;P and Home Depot both beginning and ending the five year comparison with the same numbers; the slight fluctuations occurring intermittently throughout the years. With these observations we see that three of the five investments follow the market closely and two are independent of the market behavior. To minimize the risk it is important to balance these results with the returns of each company. Taking into consideration the lowest and highest points throughout the last 52 weeks. The change for Microsoft is .51% while the change for The Home Depot, Proctor amp; Gamble, Ford, and UPS are 7.18%, .95%, -16.87%, and -1.51% respectively (Yahoo Finance, 2011). While UPS and Ford both had a negative change over the last 52 months, one follows the market and one doesnt. The strongest increase was with Home Depot who has a market reflection followed by Proctor amp; Gamble and Microsoft. Taking all this information into consideration our portfolio will be diversified by giving the following weights to our investments; Proctor and Gamble 30%, Microsoft 30%, Home Depot 15%, UPS 15%, and Ford 10%. Risk Tolerance Levels and Macroeconomic Variables Security valuation begins with an economic analysis. An accurate forecast andShow MoreRelatedRisk And Return Analysis : Risk1008 Words   |  5 PagesRisk and Return Analysis Risk has a role in individual’s lives around the world and that role can be influenced by an individual’s character and their daily life. Risk and return is affected by time when investing occurs. Time relates to the amount of time in the market which offers the highest chance of returns. The investment time frame will determine the amount of impact that investors will see, investment choices includes stocks and bonds (Kinicki, Cornett, Adair, Nofsinger, 2016). Risk is whenRead MoreRisk Return Analysis1000 Words   |  4 Pages[pic] [pic] Ethan Cromartie Risk Return Analysis BUS 505 Corporate Finance Certificate of Authorship: I certify that I am the author of this paper and that nay assistance received in its preparation is fully acknowledged and disclosed in the paper. I have also cited any source from which data, words, or ideas either quoted directly or paraphrased has been used. I also certify that this paper was prepared by me specifically for this course EthanRead MoreRisk and Return Analysis26155 Words   |  105 Pages1.1 INTRODUCTION Every investment is characterised by return and risk. The concept of risk is intuitively understood by investors. In general, it refers to the possibility of incurring a loss in a financial transaction. But risk involves much more than that. The word ‘risk’ has a definite financial meaning. The possibility of variation of the actual return from the expected return is termed risk. 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The sector has shown an average annual growth of about 11% per annum over the last decade. Unlike the developed markets, which are prominently dominated by few large players, India’s FMCG market is highly fragmented andRead MoreEssay on Risk and Return Analysis for Efficient Portfolio Selection 892 Words   |  4 PagesRISK AND RETURN ANALYSIS FOR EFFICIENT PORTFOLIO SELECTION Keywords: Efficient allocation, Risk and return, Return on investment, Expectations, Investment 1. INTRODUCTION All investment decisions necessitate consideration of the required return, the expected return, and the estimated risk. Markowitz (1952; 77) states the process of selecting a portfolio may be divided into two stages. The first stage starts with observation and experience and ends with beliefs about the future performances ofRead MoreAnalysis of a Firms Risk and Return: Campbell Soup Company1239 Words   |  5 Pagesinvestment’s return in percentage returns is by calculating the rate of return. The rate of return conveys the gain or loss of an investment for each unit invested. The 2008 returns for both the CPB and HNZ were negative returns .The 2009 returns for the CPB indicated a year of recovery for the stock when it gained over 433% from the previous year’s losses. Its competitors both experienced exponential growth with GIS experiencing an above average increase on ROR with HNZ having an even higher return. TheRead MoreA Study on Risk and Return Analysis of Sele cted Nifty Companies with Special Reference to Geojit Cochin10492 Words   |  42 Pagesâ€Å"A STUDY ON RISK AND RETURN ANALYSIS OF SELECTED NIFTY COMPANIES WITH SPECIAL REFERENCE TO geojit cochin† A Project Report Submitted to the UNIVERSITY OF CALICUT, KOZHIKODE In Partial Fulfillment of the requirement for the award of the Degree of MASTER OF BUSINESS ADMINISTRATION Submitted By NICY. V.P (Reg. No: NCAJMBA026 ) Under the Guidance of MR. R. 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The Return Midnight Chapter 37 Free Essays

Then Meredith saw something that was not smoke or fire. Just a glimpse of a door frame – and a tiny breath of cool air. With this hope to sustain her, she scuttled straight for the door to the backyard, dragging Isobel behind her. We will write a custom essay sample on The Return: Midnight Chapter 37 or any similar topic only for you Order Now As she passed the threshold, she felt blessedly cold water somehow showering down onto her body. When she pul ed Isobel into the spray, the younger girl made the first voluntary sound she had during the entire journey: a wordless sob of thanks. Matt’s hands were helping her along, were taking away the burden of Isobel. Meredith got up to her feet and staggered in a circle, then dropped to her knees. Her hair was on fire! She was just recal ing her childhood rehearsal of stop, drop, and rol , when she felt the cold water turned on it. The hose water went up and down her body and she turned around, basking in the feeling of coolness, until she heard Matt’s voice say, â€Å"The flames are out. You’re good now.† â€Å"Thank you, Matt. Thank you.†Her voice was hoarse. â€Å"Hey, you were the one who had to go al the way to the bedrooms and back. Getting Mrs. Saitou out was pretty easy – there was the kitchen sink ful of water, so as soon as I cut her free from the kitchen chair we just got al wet and dashed outside.† Meredith smiled and looked around quickly. Isobel had become her responsibility now. To her relief, she saw that the girl was being hugged by her mother. And al it had taken was the nonsense choice between a thing – however precious it was – and a life. Meredith gazed at the mother and daughter and was glad. She could have another stave made. But nothing could replace Isobel. â€Å"Isobel said to give this to you,†Matt was saying. Meredith turned toward him, the fiery light making the world crazy, and for one moment didn’t believe her eyes. Matt was holding the fighting stave out to her. â€Å"She must have dragged it with her free hand – oh, Matt, and she was almost dead before we started†¦Ã¢â‚¬  Matt said, â€Å"She’s stubborn. Like someone else I know.† Meredith wasn’t quite sure what he meant by that, but she knew one thing. â€Å"We’d al better get to the front yard. I doubt the volunteer fire department is going to come. Besides – Theo – â€Å" â€Å"I’l get them moving. You scout the gate side,†Matt said. Meredith plunged into the backyard, which was hideously il uminated by the house, now ful y engulfed in flames. Fortunately, the side yard was not. Meredith flicked the gate open with the stave. Matt was right behind her, helping Mrs. Saitou and Isobel along. Meredith quickly ran by the flaming garage and then stopped. From behind her she heard a cry of horror. There was no time to try to soothe whoever had cried, no time to think. The two fighting women were too busy to notice her – and Theo was in need of help. Inari was truly like a fiery Medusa, with her hair writhing around her in flaming, smoking snakes. Only the crimson part burned, and it was that part that she was using like a whip, using one snake to wrest away the silver bul whip from Theo’s hand, and then another to wrap around Theo’s throat and choke her. Theo was desperately trying to pul the blazing noose from her neck. Inari was laughing. â€Å"Are you suffering, petty witch? It wil al be over in seconds – for you and for your entire little town! The Last Midnight has final y come!† Meredith glanced back at Matt – and that was al it took. He ran forward, passing her, al the way up to the space below the fighting women. Then he bent slightly, cupping his hands. And then Meredith sprinted, putting everything she had left into the short run, leaving her just enough energy to leap and place one foot into Matt’s cupped hands, and then she felt herself soaring aloft, just within distance for the stave to slice cleanly through the snake of hair that was choking Theo. After that Meredith was in free fal , with Matt trying to catch her from below. She landed more or less on top of him and they both saw what happened next. Theo, who was bruised and bleeding, slapped out a part of her gown that was smoldering. She held out a hand for the silver bul whip and it flew to meet her outstretched fingers. But Inari wasn’t attacking. She was waving her arms wildly, as if in terror, and then suddenly she shrieked: a sound so anguished that Meredith drew in her breath sharply. It was a death-scream. Before their eyes she was turning back into Obaasan, into the shrunken, helpless, dol -like woman Matt and Meredith knew. But by the time this shriveled body hit the ground it was already stiff and dead, her expression one of such unrepentant malice that it was frightening. It was Isobel and Mrs. Saitou then who came forward to stand over the body, sobbing with relief. Meredith looked at them and then up at Theo, who slowly floated to the ground. â€Å"Thank you,†Theo said with the faintest of smiles. â€Å"You have saved me – yet again.† â€Å"But what do you think happened to her?†Matt asked. â€Å"And why didn’t Shinichi or Misao come to help her?† â€Å"I think they al must be dead, don’t you?†Theo’s voice was soft over the roar of the flames. â€Å"As for Inari – I think that perhaps someone destroyed her star bal . I’m afraid I was not strong enough to defeat her myself.† â€Å"What time is it?†Meredith abruptly cried, remembering. She ran to the old SUV, which was Stillrunning. Its clock showed 12:00 midnight exactly. â€Å"Did we save the people?†Matt asked desperately. Theo turned her face outward toward the center of the town. For nearly a minute she was Still, as if listening for something. At last, when Meredith felt that she might shatter from tension, she turned back and said quietly, â€Å"Dear Ma ma, Grand mama, and I are one, now. I sense children who are finding themselves holding knives – and some with guns. I sense them standing in their sleeping parents’rooms, unable to remember how they got there. And I sense parents, hiding in closets, a moment ago frightened for their very lives, who are seeing weapons dropped and children fal ing onto master bedroom floors, sobbing and bewildered.† â€Å"We did it, then. You did it. You held her off,†Matt panted. Stillgentle and sober, Theo said, â€Å"Someone else – far away – did much more. I know that the town needs healing. But Grand mama and Ma ma agree. Because of them, no child has kil ed a parent this night, and no parent has kil ed a child. The long nightmare of Inari and her Last Midnight is over.† Meredith, grimy and bedraggled as she was, felt something rise and swell inside her, bigger and bigger, until, for al her training, she couldn’t contain herself any longer. It exploded out of her in a yel of exultation. She found that Matt was shouting too. He was as grubby and unkempt as she was, but he seized her by the hands and whirled her around in a barbarian victory dance. And it was fun, whirling around and yel ing like a kid. Maybe – maybe in trying to be calm, in always being the most grown-up, she had missed out on the essence of fun, which always felt as if it had some childlike quality to it. Matt had no trouble in expressing his feelings, whatever they were: childlike, mature, stubborn, happy. Meredith found herself admiring this, and also thinking that it had been a long time since she’d real y looked at Matt. But now she felt a sudden wave of feeling for him. And she could see that Matt felt the same way about her. As if he’d never real y looked at her properly before. This was the moment†¦when they were meant to kiss. Meredith had seen it so often in movies, and read about it in books, that it was almost a given. But this was life, it wasn’t a story. And when the moment came, Meredith found herself holding Matt’s shoulders while he held hers, and she could see that he was thinking exactly the same thing about the kiss. The moment stretched†¦ Then, with a grin, Matt’s face showed that he knew what to do. Meredith did too. They both moved in, and hugged each other. When they drew back, they were both grinning. They knew who they were. They were very different, very close friends. Meredith hoped that they always would be. They both turned to look at Theo, and Meredith felt a pang in her heart, the first since she had heard they’d saved the town. Theo was changing. It was the look on her face as she watched them that gave Meredith the pang. After being young, and while watching youth at its peak, she was once again aging, wrinkling, her hair going white instead of moonlit silver. At last, she was an old woman wearing a raincoat covered with bits of paper. â€Å"Mrs. Flowers!† This person, it was perfectly safe and right to kiss. Meredith flung her arms about the frail old woman, lifting her off her feet in excitement. Matt joined them, and they boosted her above their heads. They carried her like this to the Saitous, mother and daughter, who were watching the fire. There, sobered, they put her down. â€Å"Isobel,†Meredith said. â€Å"God! I’m so sorry – your home†¦Ã¢â‚¬  â€Å"Thank you,†Isobel said in her soft, slurred voice. Then she turned away. Meredith felt chil ed. She was even beginning to regret the celebration, when Mrs. Saitou said, â€Å"Do you know, this is the greatest moment in the history of our family? For hundreds of years, that ancient kitsune – oh, yes, I’ve always known what she was – has been forcing herself upon innocent humans. And for the last three centuries it has been my family line of samurai mikos that she has terrorized. Now my husband can come home at last.† Meredith looked at her, startled. Mrs. Saitou nodded. â€Å"He tried to defy her and she banished him from the house. Ever since Isobel was born, I have feared for her. And now, please forgive her. She has trouble expressing what she feels.† â€Å"I know about that,†Meredith said quietly. â€Å"I’l go have a little talk with her, if it’s All right.† If ever in her life she could explain to a fel ow traveler what fun having fun was, she thought, it was now. How to cite The Return: Midnight Chapter 37, Essay examples

Web Apps vs Websites Whats the Difference Does It Matter

Web apps vs websites – theyre sometimes confused, and for website owners, knowing the difference can be helpful. Understanding whether you are running a web app or a website can help you to better understand your requirements, and communicate more efficiently with web developers.In a nutshell, web apps are interactive in nature, while websites exist to provide information. Websites are great for presenting blog content and contact information, but for further utility you may need a web app.Obviously, many web platforms incorporate  both static and interactive content, depending on which part of the site youre visiting. For that reason, the line between the two can get blurry, especially on the modern web.In this article, well compare web apps vs websites, outline some of the key differences, then talk about how to choose which one is right for you. Let’s get started! On the whole, users click on a URL and are directed to a page. However, from there, the experience can differ depending on if they have come to a web app or a website.Web apps are interactiveA web app is responsive in some form to visitors. A good example that practically everyone on the internet uses is Google:When you type something into Google and click Google Search, it returns a response in the form of search results. This is a feature Google provides. In this way, it provides an interactive utility thats more than just information. In fact, practically all of Googles services are web apps – Gmail,  Google Analytics, Google Docs, and more.Typically, web apps are written using additional languages to HTML. For example, they may also employ CSS, PHP, JavaScript, and others to provide more dynamic capabilities. Some of these functions include search bars, interactive forms, and e-commerce features.Basically, if visitors can make requests of some kind and receive a response, its probably a web app. Additionally, if you can place bids or pay for items its more than simply a website.Websites are informativeIn contrast, websites are informational in nature. This means they dont contain any changing elements based on the actions of the user. To illustrate, many restaurant sites fit this category:They will usually include lots of information, including the restaurants location and its menu. In addition, while it does have contact information, its only in the form of a phone number or email address.Blogs, news, and recipe sites are all examples of websites. A typical blog site presents readable content for users to browse – and may include links to other posts, as well as images and videos – but does not otherwise contain anything interactive. If there is no user-acting element that will result in a response, its a website and not a web app.Websites are great for showcasing contact information, event schedules, and descriptions of services. They present content but have no way of receiving input from users.How web apps and websites work toget herAt this point, you may have realized its not always easy to differentiate between a web app and a website. In reality, there is a lot of overlap and many websites include web app elements (and vice versa.) For that reason, you dont want to get  too caught up in focusing on the differences between websites and web apps.For example, WordPress  is perfectly capable of running static websites, but its back end provides a highly customizable and extensive content management system (CMS). Therefore, although the website might not contain any interactive elements, its managed using a web app.Another example would be a business page that provides information, but also links to an online e-commerce store. In fact, our own site is a great example. Right now youre engaging with our blog content, but youll also find plenty of links to purchase our plugins and themes (such as our popular Neve theme).Generally, web apps and websites combine when the site owner wishes to add further functio nality. To illustrate, if the owner of the Thai restaurant we discussed above was looking for ways to increase business, they might expand their site to include an online ordering system. This would then become a web app, although the core functionality and features would remain the same.Web app vs website: how to choose which is right for youMany small brick-and-mortar businesses start out by creating a simple website, but as they grow may find they require more functionality to meet the needs of their customers or to generate leads. It may be they would like customers to be able to order products directly from their website, gather feedback with a customer survey, or even simply  boost engagement with something fun and interactive.For instance, an auto detailing shop might increase their site traffic with a web app that lets you choose different paint colors, and view how theyd look on your car. This is a value-adding feature that transforms the website into a web app.Neverthele ss, some may find it beneficial to keep their website simple. Web app features can complicate your business, such as an online store that accepts credit cards. This store is responsible for safeguarding its customers personal information, as well as needing to be PCI compliant. There are always trade-offs to consider.Despite these potential issues, many choose web apps over websites – most e-commerce stores on the internet are web apps, for example. They often provide an important utility to meet users needs – without them, the internet might be far less interesting.Overall, if youre just starting out, you might only need a simple, informational website. However, if your long-term goals indicate you may need a web app, its something you can start planning for now.With a platform like WordPress, you can start out by building a simple static website or launching a blog, but still retain the flexibility to add interactive web app functionality later on, like a membership site or eCommerce store.ConclusionAt first glance, web apps vs websites may not seem like a big deal. However, understanding their differences can help you to plan for the future and better communicate with your team. Finally, no matter if youre building a static website or an interactive web app, you can follow our guide on how to make a website with WordPress to get started. Or, you can also find other website builder tools  to help you create both static websites and web apps.Do you have any questions about websites vs web apps? Ask away in the comments section below!Free guide5 Essential Tips to Speed Up Your WordPress SiteReduce your loading time by even 50-80% just by following simple tips.

Lycurgus constitution essays

Lycurgus constitution essays Philosophy is a study that tries to define and explain how people in a community should live wisely. In his Life of Lycurgus, Plutarch wrote ...Lycurgus produced an inimitable constitution,... showing... the spectacle of an entire city acting like philosophers... (Readings, p.185). Unlike other philosophers, Lycurgus ideas were practical; his laws didnt just describe the proper way of living, but also put it to work. Using his constitution, Spartans became harmonious, developed feelings of honor, self-reliance, and self-control which the leader believed were the keys to living wisely. In addition such destructive force as individualism was replaced by a desire to serve the community. Lycurgus first reform was an economic one. He started by redistributing the land. Since there was an immense gap between the poor and the wealthy people, he created equal incomes for all Spartans. Then, he devaluated gold and silver, making only iron currency legal. This action rid Sparta of sophists, charlatans, prostitutes, gold and silver smiths. It also stopped trade and all negative influences of outsiders. To take away unnecessary desire for riches and luxury, Lycurgus introduced common dinning tables which provided just enough food for men not to be hungry. He believed eating in luxurious settings and stuffing oneself with excess of food softened and weakened him. Lycurgus thought that dining at home contributed to greed and took away from living wisely. Also he believed using services of others (servants) at dinner caused feelings of inequality and concentration on material good rather than nonmaterial one which Lycurgus advertised. Luxury became extinct an d for the most part so did pride, envy and crime. The Lycurgan system made it so that the Spartans would only attempt to compete in courage and virtue instead of competing for material goods like more land and w...

A Simple SaaS Marketing Strategy For Amazing Results (+14 Templates)

A Simple SaaS Marketing Strategy For Amazing Results (+14 Templates) Marketing strategy looks different for everyone. In-house marketing teams  often do it all - from social media marketing to brand positioning. Agencies  handle marketing for clients in diverse verticals. And today, theres a fresh breed of marketer in a field with unique challenges of their own: SaaS marketing. So, if youre in SaaS marketing, youre absolutely in the right place. Because in this post, youre going to get everything you need to start a proven SaaS marketing strategy. Ill share with you a 3-stage SaaS marketing strategy: Web traffic: how to get it and why its your lifeblood. Email marketing: how email can be an engine for massive growth. Leads: how to nurture your audience into leads for your sales team. To do this, you get a massive bundle of 14 templates to get you started with this SaaS marketing framework: A 3-resource SEO Copywriting Template Bundle for generating maximum web traffic. A 9-resource Email Marketing Template Bundle for growing a profitable list. A Call-To-Action guide for converting more trial signups and leads. A Marketing Research Process guide to get (and keep) new customers. Download your SaaS marketing bundle now... ^^^ ... and here we go  Ã°Å¸â€œË† A Simple SaaS Marketing Strategy For Amazing Results (+ 14 Templates)What Is SaaS Marketing? So, what is SaaS marketing? SaaS marketing is the process of promoting and selling a software product with license, or recurring revenue, cashflow. SaaS is an acronym that means "Software as a Service." And it refers to a company builds and sells software available to anyone with an internet connection. The first SaaS company actually started back in the '90s by selling floppy discs. After hitting hard times, they pivoted and began selling software online (and eventually sold for billions). Today, SaaS marketing (and companies) are mainstream - and nearly synonymous with what it means to be a startup. For more context, here are some examples of SaaS companies: Salesforce: The most popular customer relationship management (CRM) platform on the planet. Intercom: A customer engagement platform for sales, marketing, and support. Autopilot: An intuitive marketing automation platform. Slack: The communication hub for teams and communication. : The world's best-selling marketing calendar  and marketing management platform. (That's right, we're a SaaS company too!)What is SaaS marketing all about? Get the complete guide (and 14 free templates) here:Where Your SaaS Marketing Strategy Starts While many of the same marketing principles apply, there are unique goals and key performance indicators (KPIs) you should be after as a SaaS marketer. Because your goals determine your actions, they are the North Star for your entire strategy. To start, there  are three big metrics every SaaS marketer should work to influence: Web traffic Email subscribers Qualified leads You might be thinking, "But what about customers?! What about trial signups?! What about a fully-stocked snack bar to power my brains?!" Great questions. The great news is, customers, trials, and awesome perks (for being successful) will come when you master these three metrics. In fact, 's rapid growth  as a SaaS startup is a testament to that. We followed exactly this path. In fact, our CEO outlined our entire growth strategy in his book,  10x Marketing Formula. Recommended Reading: The Best Formula For 10X Marketing Growth Is Here Why These SaaS Marketing Metrics Work So, why do these three metrics work? Because, when pursued together, they become a complete SaaS marketing funnel that will generate results long-term. Marketing funnels (also known as purchase or sales funnels) illustrate the phases of the buying cycle from unawareness of a product all the way through to making an actual purchase. Here is how each KPI fits into this basic marketing funnel: Discovery: web traffic fuels the continual discovery of your brand. Consideration: email marketing helps nurture your traffic into qualified leads. Purchase: leads are converted into trial sign ups and customers via sales or self-serve processes. Recommended Reading: How to Select Marketing Metrics and KPIs to Monitor Focus Your One Metric That Matters Step one in your SaaS marketing journey is to use a principle called One Metric That Matters (1MTM). It's a simple way to prioritize and execute against your most important metric. The 1MTM system helps marketers focus on one big metric at a time. So, your SaaS marketing strategy is tackled sequentially. The majority of your effort will be poured into growing (1) your traffic, (2) your email list, and then (3) your quality leads. The 1MTM system works for two reasons: focus and discipline. Focus On Your 1MTM First, your team will focus completely on increasing your 1MTM. This frees you from getting swarmed by the constant barrage of popcorn metrics. Instead of chasing ten things at once, you'll work on the highest priority at a time. This will keep your eyes locked on a singular point, the one part of the business we have decided to value more highly than any other. Discipline To Grow Your 1MTM Second, this kind of focus creates discipline. The power here is that  focusing everything on your 1MTM makes your team totally accountable to increasing it. Think about it like this.... Imagine you're a marketing manager overwhelmed by trying to grow your company’s social following, website traffic, email list, and leads. You'd be swimming metrics, dashboards, spreadsheets, and competing priorities.   ^^^ And this might sound familiar, already... However, where the 1MTM shines is if you were to look at all of those data, you'd learn you can grow  all of those  metrics as long as you drive tons of quality web traffic. So, as you increase traffic, the rest of the metrics downstream take care of themselves. So, let's jump into your first 1MTM, getting web traffic. Here's how to get your SaaS business to your first 1MTMSaaS Marketing: Grow Relevant Web Traffic Web traffic is where your SaaS marketing funnel will (nearly) always begin. Our company has grown on the wings of content marketing.  And nearly 100 percent of our customers have started as curious visitor on our site. So, your first goal is to grow your relevant web traffic over time. We launched our website about five years ago. And as you can see, we started where everyone else does: with no traffic, no leads, and no customers. The cool part is how we've grown our traffic from nothing to around 1,500,000 pageviews per month... ...largely for free! Which is great news if you're a bootstrapped startup, like we are. We've grown our web traffic by investing heavily in: Content marketing, Search engine optimization (SEO), And giving away awesome marketing tools. Recommended Reading: How Long Should a Blog Post Be to Get the Most Traffic and Shares? Content Marketing Here's the deal. Content marketing isn't new. It's wide-scale adoption is decades old by now. But the truth is that content marketing is still viable - and will continue to be so into the indefinite future. The Content Marketing Institute defines content marketing this way: Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience - and, ultimately, to drive profitable customer action. Content marketing can be anything from... âÅ" Ã¯ ¸  blogging... 📄 to publishing whitepapers... 🎙 to hosting a podcast... 📠¹ to video marketing. No matter what content you're creating, the key point is to "drive profitable customer action." We SaaS marketers aren't in the business of being clever with our content. We're in the business of turning visitors into customers! The best way to do this is by creating content that fits into your "content core." Your content core connects the dots between the value your business provides and what your audience cares about. This single principle helps you drive relevant web traffic better than anything else I've ever experienced. It drives the bus for every topic you choose to create content around. For example, let's say your SaaS company created an app that helps people with personal budgeting. And because your 1MTM is growing web traffic, you've chosen to invest in blogging as your primary form of content marketing. To choose content core topics, answer two questions: What major value does our software add to our customers? What related problems does our audience care about solving? By choosing topics that fit both criteria, you're set to drive profitable customer action. So, blog topics might look like this for your fictional personal budgeting SaaS startup: âÅ"… How to Stick to a Budget for the First Time âÅ"… 5 Areas You're Spending Too Much and Blowing Through Your Budget ⠝Å' What is the Future of Finance? Where the Economy is Headed Those are pretty basic examples. But the point is that, while many of your audience members may be interested in the economy, the topic doesn't have a direct connection to the value your budgeting software provides. Whereas the first two have a direct connection. Sticking within your content core ensures you'll always create content that drives relevant traffic... ...meaning visitors who may  actually become customers because they have pain your product actually solves. Recommended Reading: How to Create a Marketing Budget Plan Drive Massive Traffic With SEO Now, if the content core tells you  what to talk about... The next two traffic levers tells you  how to get people to see it... SEO is a tried-and-true method of gaining consistent traffic. Search Engine Land defines it like this: SEO stands for â€Å"search engine optimization.† It is the process of getting traffic from the â€Å"free,† â€Å"organic,† â€Å"editorial† or â€Å"natural† search results on search engines. The gist of SEO is to make your content readable (and findable) by both people and robots. And while it's an extremely deep topic, and a discipline all its own, effective SaaS marketing depends on it. There are phenomenal guides available, like this one from Ahrefs, but if you grabbed your bundle, you'll find three awesome resources to get you started. SEO Content Strategy First, you'll find the quick SEO overview guide called the SEO Content Strategy Template. It walks you through a strategy for content optimization... ...all with the goal of turning you into an SEO rockstar 🠤˜ It walks you through quick tips to get started + includes a walkthrough to nail your strategy. It includes: The basics of an SEO content strategy. How to define your brand's SEO content strategy. Research methods for targeting topics and keywords. A roadmap for executing your strategy. A guide to creating optimized content. Recommended Reading: SEO Content Strategy: How to Skyrocket Your Traffic By 594% On-Page SEO Checklist Next, you'll find the On-Page SEO Checklist. According to Moz: On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. This checklist contains 19 key questions to ask about your most important pages: Has keyword research been completed? Do you understand the search intent behind your chosen keyword? Is the primary keyword present in the title tag, H1, body content, and an image file name? Is the title tag less than 70 characters long? Is the meta description 150 characters or less? Are headers structured logically, with just one H1 tag followed by appropriate H2, H3, H4 (etc.) tags? Are variations of the primary keyword included in the body content and H2/H3 header tags? Are images properly optimized (keyword in file name, appropriate alt-tag, small file size, high quality?) Are internal links present to other pages on your site? Are external links present to other reputable websites? Are no-follow tags applied to affiliate links (if present)? Are synonyms of the primary keyword included in the post copy? Do all links use appropriate anchor text (meaning, is the highlighted linked text relevant to the page being to)? Is the content sufficiently unique (re: non-duplicative of other content on your site)? Have appropriate blog Have  categories and tags been selected? Are your analytics and tracking tools correctly configured? Is my site mobile-friendly? Are all images uploaded at the exact size I want them to appear on my site? If this is a blog post, have I added at least one (and no more than two) relevant categories? If you check each box, you will be miles ahead on your SEO strategy. Recommended Reading: How to Maximize Your On-Page SEO With This Awesome Checklist SaaS Marketing: Your Email List Now, it's time the second stage of SaaS marketing: email marketing. Though it's occasionally pronounced dead, email marketing is very much alive. And for SaaS marketing, in particular. At , we've seen a nearly 300 percent return on our investment in email marketing. We believe it's one of the most valuable assets we have. As of writing this, our email list is nearing 500,000 subscribers! But this didn't happen on its own. Why Build An Email List? Online chat with either people or bots is an incredible innovation in SaaS marketing. For instance, according to research by Salesforce, 69 percent of consumers prefer chatbots for quick online communication. However, even in a world of chatbots, email still has its place. It is an "owned" connection to your audience, rather than a "rented" connection. An email list is an owned, direct, and permission-based line of communication. When you send an email, it gets delivered (deliverability issues aside). However, something like a social media audience is a rented connection. Your organic reach is controlled by the network - and everyone knows reach is in rapid decline. Right now, it sits somewhere below 2 percent, on average. This means brands who rely mostly on social media face an uphill battle if they don't pay for increasingly higher media buys. Compare this to the fact that  38 percent of average North Americans check their inboxes 4 – 15 times per day... ...and you have some compelling numbers in favor of a strong email list. So, let's talk about how to grow and connect with your email list. Recommended Reading: 21+ Easy Ways to Build an Email List That Will Skyrocket By 140% in One Year Grow Your Email List With Content Upgrades First, use content upgrades as a method for growth. They are companion resources to content like blog posts, articles, or reports. And if you're reading this, you've probably seen hundreds - if not thousands - of them. In fact, we've used one in this very post 😎 Using them to build your list is easy. Simply gate them behind an email signup form. Then your audience will get the resource by "paying" with an email address. What does a content upgrade look like? Well... Whatever your audience will find valuable! At , we routinely use: 📑 PDF guides, 📠 Worksheet templates, âÅ"… Checklists, 📈 Spreadsheets for tracking and planning, 📊 Custom Google Analytics reports, 🎙 Exclusive audio interviews, 📠¹ Access to educational video content, ðŸâ€"Å' Photoshop CC actions, 📠º Slide decks, 🎠¯ And everything else our audience needs to put our advice into practice. We have a resource library packed around 300 content upgrades.  And in total, they account for more than 250,000 of our email signups. To summarize, valuable content upgrades can be one of the most vital list-building engines you have. And they are an excellent way to add more value to all of that traffic you're working so hard to drive! Simply put, if you're doing content marketing, they're too important to skip. Simply put, if you're doing content marketing, content upgrades are too important to skip.Grow Your Email List By Giving Away Free Tools In line with content upgrades, giving your access to free tools in exchange for an email address adds rocket fuel to growth. You've probably used your fair share. For example: Moz's Keyword Explorer tool gives you access to part of their software for keyword research. Hubspot's Website Grader analyzes your site's performance and gives you actionable tips to improve it. Neil Patel's SEO Audit shows actionable tips for improving your site's visibility online. The genius of tools like this is how they can "product-ize" a facet of your company's software or service.  They add huge value to your audience while also giving them a taste of just how valuable your tool is. We've done exactly that here at . Headline Analyzer Writing great headlines is key to getting clicks on your content. So, as content marketers, we take our headlines seriously. Our process has always been to write 25 headlines for every post. This discipline makes you work through the cruft and get to the gold. However, we soon realized that our software actually had north of 1,000,000 headlines - complete with social share data - from thousands of users. Being the nerds that we are, we did intensive research to find the highest performing headlines. Then we crafted formulas that our team started using. But... This is where it got interesting... We created a free tool called The Headline Analyzer, fueled by the same data. And we gave it away for free. It generates a quality score for users and even provides suggestions to optimize it. This tool gets around 80,000 pageviews each month. And to date, has netted around 75,000 email signups. Notice how the 1MTM of web traffic  and email signups play nicely together? That's exactly the power of giving away a free tool that solves real problems for your audience. Even cooler is this tool has become baked right into our product! So, every time someone uses our headline analyzer, they're experiencing just a sliver of 's value. We've done the same thing with our free tools the Social Message Optimizer... ...and the Email Subject Line Tester. Each tool drives similar results to the Headline Analyzer. Plus, they again highlight the power of our tool. integrates with  every major social media network.  When someone uses our Social Message Optimizer, they're seeing a snapshot of how can amplify their social media effectiveness. The same goes for our Email Subject Line Tester. Because we also integrate with email platforms like Mailchimp, Constant Contact, Active Campaign, Campaign Monitor, Hubspot, and more... Building your email list is paramount for SaaS marketing success. And sets you up for the third 1MTM in this simple strategy: generating qualified leads. SaaS Marketing: Generating Qualified Leads Qualified leads are an important evolution in your SaaS marketing journey. This is also the stage where things can get far more complex. Often you're dealing with CRMs, marketing automation, lead scoring, and multiple layers of sales reps. Regardless of how simple or complex your org chart and tech stack is, though, the simplest place to start is by focusing on conversions. And that means writing phenomenal calls-to-action (CTAs). The 5 Stages Of Awareness To write powerful CTAs, you need to discern exactly where your audience is in relation to making a purchase. One of my favorite marketers is Joanna Wiebe, and she's a treasure trove of knowledge when it comes to exactly this. In a recent interview, she describes the "Five Stages of Awareness" every person moves through on their way to purchase. The five stages are: Unaware Pain aware Solution aware Product aware Most aware Let's walk through them step-by-step. First, each person is unaware. Which means  they may not be able to fully articulate their problem or pain - and especially not your role as a solution. This stage requires top-of-the-funnel content to move them to the next stage of awareness. Second, your audience starts feeling and understanding their pain. Here, they're feeling a specific pain, but they may not understand what solutions exist. For example, imagine they're a marketing manager who's totally overwhelmed. Their team is missing deadlines. They're stuck in constant fire drills. And are battling constant stress around being a good leader. At this point, they won’t know how to solve this pain. They're simply aware that it exists and looking for a fix. Third, they've learned there’s a cure for the pain. They're pain aware when they know there's a way out... But they haven't yet matched the pain to a specific solution. Fourth, they've learned knows you can solve their pain. Now they are product aware, which means they know that your product is one of the solutions to their pain.   They're actively searching... They're combing through reviews on G2 Crowd... They're checking out Product Hunt... And (hopefully) they're finding all of your wonderful content core topics because of your SEO mastery! In short, this is where you're going head-to-head with your competition. Fifth, they know you're the best solution to their pain. They've arrived at the wonderful stage called most aware! They believe you're the best solution for their pain, and they're ready to try or buy. They're ready for a trial, a sales call, or even a purchase. And this is where you have your qualified leads 😎   Write Compelling CTAs For Trial Signups In SaaS marketing, free trials are the norm - and a perfect next step. But what's vital is that you set the table for success. The five stages of awareness help you bridge education gaps. And also deeply connect your audience's pain with your solution. While hundreds of different copywriting techniques exist, the simple truth is this... As a SaaS marketer, you're in sales as much as you're in marketing. So, don't get lost in the forest of marketing techniques or the psychology of persuasion. Make sure you actually sell with your content  and strong calls to action. No Selling, No Qualified Leads If you don't sell, you won't generate qualified leads. Be clear. Be concise. Be bold. Don't assume your audience will take profitable action without being invited to do so. In my experience, one of the biggest hurdles marketers have is a fear of being "too salesy." But I think there's a better way of thinking about it. If you have paying customers, it means you're helpful. It means your product adds value to them. So really, as marketers, the most helpful thing we can do for our audience is to make them customers.

Leadership Capacity Development Training Proposal Essay - 1

Leadership Capacity Development Training Proposal - Essay Example They need to influence others to follow their way of working and being innovative and standing out of the crowd should be the most desirable character of a leader. Thus Leadership Capability Development Training program for the 40 newly hired mid-level managers of Etisalat has been proposed in this report by SABK, the largest training and development consultancy and HRD service provider to different business sectors of the industry of Middle East. Leadership comprises of several qualities of which the core qualities being motivator, creative mind and team building capability are most significant which are taken into consideration for the training program by SABK. Proper communication skills and building a strong team are the vital activities of a leader which are needed to be developed amongst the managers. The training program will also focus on the leadership styles of the Middle East and the HRD issues faced by managers in their work. This training program will help the managers t o cope with different critical issues and act professionally to those problems. The advanced evolution technique of SABK is committed to deliver excellent training program for the managers customized to the need of the organization and business processes and the company is confident that Etisalat will be highly satisfied with the training program from SABK for development of leadership skills for the newly hired 40 managers in their organization. Overview Statement SABK is considered as one of the greatest international institutes providing consulting and training services to clients all over the globe. The Company is located in more than 44 locations in different parts of the world and specializes in the provision of training in the fields like human resource, management consulting and other services. The company has gained immense reputation for providing training to the large private organizations located in the Middle East accounts for one of the leading telecom operators in the Middle East and Africa. It is also known for offering great leadership development programs especially designed to enhance the skills and expertise of leaders in organizations. The company uses the best infrastructure and equipments for conducting such programs which also accounts for one of the main reasons for tremendous success and reputation all across the world. The company has been seeking to provide leadership training programs to the companies in the Middle East. Presently the company targets to offer its services to the great telecom company called Etisalat which is headquartered at UAE. SABK Trainers A comprehensive development plan is incorporated for training the UAE national for the handling of critical works and responsibilities. Also they are provided with the right kind of training is areas of finance, HR, technical and commercial fields. The program is conducted by eminent international trainers coming from Dubai, and also functional experts. At the end of the prog ram trainees are sent to Dubai for attainment of specialized training. At the completion of

PID assignm Assignment Example | Topics and Well Written Essays - 1500 words - 1

PID assignm - Assignment Example Firstly, there has been a great need to increase the performance of appliances and this can be achieved using the fractional PID controllers. If all the control specifications such as set points, rejection of load disturbances, rejection of noise and the control effort are considered, the PID controllers fully can characterize the performance of the appliances. Another reason for this occurrence is that PID controllers offer simplified, effective and robust tuning rules especially in instances where different control tasks are required. Thirdly, PID controllers also offer additional functionalities such as setting the point weighting, anti-wind up functionalities, feed forward functions which are well established in standardized controllers. However, the fractional PID controllers have not yet implemented this functionality. Another reason for the widespread use of PID controllers is that they usually offer a good compromise between the complexity and performance of the system. They ensure that high performance is maintained while at the same time moderating the complexity of the system. Finally, the PID controllers are based on models in order to predict the output of the process and also use reference trajectories in order to determine the desired output. These conceptual models make it possible to interact with the systems. In industrial temperature control, PID controllers are used to provide a quick and accurate control of temperature in industrial plants. A sensor with a simple logic controller is used to create the system. Independent control loops are used to control the cooling and the heating while an auto tuning software is used to speed up the design. Thermocouples may be used to give the feedback (Kiam et al, 2005). In industrial Flow control, PID controllers are used in the control of flow, parameters of fluids dynamics such as

Management Information System: Virgin Trains

Management Information System: Virgin Trains MANAGEMENT INFORMATION SYSTEM A management information system is actually a combination of hardware. Software and the people who use the hardware and software to manipulate the information within the organization. These sources are help in the collection, storage and retrieval of the data in the organization. The main function of the MIS is to store the information and to furnish it to the management whenever it is required. INFORMATION SYSTEM An information system is a systematic structure which is formed by the organization according to its convenience for the handling of the information. There are many elements which work together in the process of collecting, storing and processing of the data. A computer is physical equipment used in the MIS or in other words it is the hardware involved in the information system. The data which is mainly raw facts is not of any use so the data has to be processed the computer programs hence help in the processing of the raw data in order to make it useful for the organization The computer programs are the technological components of an information system. If the people of the organization have proper knowledge of the programs only then they will be able to process the information effectively in the organization. RELATION BETWEEN THE ORGANISATION AND ITS MIS The organization and its information system are inseparable. The organization is very much dependent on its information system. Whenever there is a change in the strategies, or the policies in the organization the information system also goes through a drastic change in the organization. The organizations present and future progress fully depends on the present a future functioning of its information system. Before the information systems affected only a small part of the organization i.e. some of the operational or the technical issues but at present the information systems affect the major part of the organization such as the decision making, strategy information, the products of the organization, the structure of the organization etc. Each and every part of the business is connected with its information system any change in the information system will affect the organization similarly any change in the organization will affect its information system. DIMENSIONS OF INFORMATION SYSTEMS ORGANISATION: In some of the organizations an information system is a major part of the organization. The information systems are a part of the organization only in some organizations which deal with financial services in such organizations the information system is the organization MANAGEMENT: The management is another dimension of an information system. The information system assists the Managers to take necessary decisions. The information system provides the managers with the tools to plan allocate and control work within the organization. TECHNOLOGY: The technology is one of the most important dimensions of an information system. The technology is what that helps the organization to have an updated information system in the organization which can cope up with the day to day changes happening in the business environment. TYPES OF SYSTEMS IN ORGANISATION There are many types of systems in the organization according to the different processes in the organization the various systems are Transaction processing system, decision support system, office system, knowledge work system. Transaction processing system: The transaction processing system involves all the activities which are related to the ordering, order taking, and order tracking. The order processing, trading of the securities etc. The transaction processing system helps in systematically carrying out all the above mentioned activities in the organization. Knowledge work system: A knowledge work system helps in connecting the different dimensions of knowledge within the organization. The knowledge work systems combine the Engineering department, the managerial department, the Human resource department etc the knowledge work system helps in combining different dimensions of the organization and to effectively complete the work by integrating the knowledge from all levels. Management information system: As seen before the management information system provides the manager with essential assistance. The MIS provides the managers with information relations to the sales management, the inventory control, the decision support system the management level provides the management with the analytical models and the data analysis tools which would help in the semi structured and unstructured decision making activities. Executive support system: The executive support system provides the assistance to the management at a very higher spectrum. It helps the management with the functions such as the sales trend forecasting, budget forecasting, personnel planning etc so the executive support system helps the management to make decisions in these key areas. All these above mentioned systems are interested with one another. The process done by one system helps the other system to carry out its work. The process by one system acts as a base for the activity that has to be carried by the other system in the organization. The decision support system and the executive support system often use the information obtained from the transaction processing system and the management information system. Some systems also obtain data from the outside for carrying out its activities the knowledge work systems and the decision support system use the information such as the stock market information from the outside and design supplier information. DECISION SUPPORT SYSTEM The decision support system mainly helps in taking the structured and unstructured decision making in the organization. The decision support system uses information from both the transaction processing system and the management information system. The decision support system provides the management with the advanced analytical tools and data analysis tools which help in analyzing the data in a much wider spectrum and take the decisions much more effectively. The decision support system is much more advance than the Executive support system because the decision support system uses much more advanced analytical tools such as the linear programming or forecasting. TRANSACTION PROCESSING SYSTEM Transaction processing system is one of the main systems of the MIS and the transaction processing system has five more systems Sales or marketing systems: The sales or marketing system mainly provide all information related to the market. It provides information about the product pricing, the promotion of the product, the system of the sales commission, the market research and the predicting of the market and the demand for the products etc Manufacturing and production systems: Manufacturing and productive systems provide all information regarding the inventory, the movement of the inventory, the procurement of the inventory. It also maintains data related to the manufacturing operations of the organization and the quality control activities related to the organization Finance and accounting systems: Finance and accounting systems provide all information related to the financial activities of the organization. All the information of the day to day activities of the financial transactions are stored, analyzed and retrieved whenever it is required. Many activities such as budgeting, general ledger, funds management etc are carried out with the help of this system. Human resource systems: The human resources systems take maintain the information relate to the each and every employee in the organization. All these informationà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s are used for providing the employees with the compensation and other benefits. It provides help in various areas of human resource such as payroll functions, compensation, training and development of employees etc. CHANGES BROUGHT IN BY MIS IN ORGANISATIONS The information systems are growing and achieving various levels of improvement day by day. There is new MIS hardware and softwareà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s which are being invented and hence there are lots of changes occurring in the organization. Due to the information systems the layers of the management has been reduced as a result of that there is a proper flow of information in the organizations. The organizations have become much more flexible in their functioning. The flattening of the organization is one distinct feature through which the decision making of the line workers has also increased and so this has lead to the increase in the work satisfaction of the employees as the management span of control has broadened. CHALLENGES INVOLVED IN BUILDING, OPERATING, MAINTAINING INFORMATION SYSTEMS The strategic business challenge encourages us to realize that we must be able to use information technology to design organizations so that they are competitive, effective and digitally-enabled. The globalization challenge facing us is that we must ascertain how firms can understand the systems requirements of a global economic environment. The information architecture and infrastructure challenge is that we must be able to help the organization develop an information architecture that is able to support the company goals when both the business conditions and the technologies are changing so rapidly. The information systems investment challenge is for us to know how the organization can determine the business value of systems. Finally, the responsibility and control challenge is for us to understand how organizations can ensure that their information systems are used in an ethically and socially responsible way. ETHICAL ISSUES RELATED TO MIS End-user development refers to the development of information systems by end users with minimal or no assistance from professional systems analysts or programmers. This is accomplished through sophisticated user-friendly software tools and gives end users direct control over their own computing. Advantages include improved requirements determination, realizing large productivity gains when developing certain types of applications, enabling end users to take a more active role in the systems development process, many can be used for prototyping, and some have new functions such as graphics, modeling, and ad hoc information retrieval. Disadvantages include not being suited for large transaction-oriented applications or applications with complex updating requirements, standards for testing and quality assurance may not be applied, and proliferation of uncontrolled data and private information systems. End-user development is suited to solving some of the backlog problem because the end users can develop their needed applications themselves. It is suited to developing low-transaction systems. End-user development is valuable for creating systems that access data for such purposes as analysis (including the use of graphics in that analysis) and reporting. It can also be used for developing simple data-entry applications Policies and procedures to manage end-user development include the following: The organization must establish sufficient support facilities for end-user computing: information centers or distributed end-user computing centers. Training and support should be targeted to the specific needs of those being trained. End-user application development should not be allowed to be undertaken randomly but should be incorporated into the organizations strategic plan. Management should develop controls over end-user computing in the following areas: Cost justification of end-user information system project. Hardware and software standards for user-developed applications. Company-wide standards for microcomputers, word processing software, database management systems, graphics software, and query and reporting tools. Quality assurance reviews that specify whether the end-user systems must be reviewed by information systems and internal audit specialists. Control for end-user developed applications covering testing, documentation, accuracy, and completeness of input and update, backup, recovery and supervision. Critical applications that supply data to other important systems should be flagged and subjected to more rigorous standards. ANALYSIS OF MIS AT VIRGIN TRAINS The company which is taken for this study is the Virgin trains. The virgin trains belong to the virgin groups. This private railway has done a reinforcement of its information system. It has fully transformed information system to provide better service to its customers and also to carry out its business processes effectively. The main aim of the company is to provide its employees, customers and other stake holders with the maximum benefit through various management information tools. GENERAL OBJECTIVES The general objective of the virgin trains is to have an advanced information management system. The aim of this system is to have a strong IT infrastructure. Virgin aims to maintain to facilitate both the employees and also the customers in all its business activities by having an a good information management system backed up by advanced technology. HALCROW The reinforcement of the technology at Virgin trains has been done by Halcrow. It is an organization which provides the organizations with solution to maintain their information at Halcrow they have combined cutting edge information technology skills along with front line Railway management skills to provide a very effective and efficient management information system. I.T STRATEGY USED BY VIRGIN TRAINS The main strategy which virgin trains is adopting now is to revamp its entire information system process, feasibility studies of the information system which is implemented is carried out, also the risk involved in the system has also been analyzed . It is now concentrating to effectively maintain its marketing information. in order to do that areas like warehousing commercial data, data analysis, warehousing and using click-stream data are given more importance. As a part of its IT transformation Virgin trains has also transformed some of its systems such as the Train planning and scheduling data, on-train monitoring and reporting systems data. MIS AT EACH LEVEL OF VIRGIN MIS IN CUSTOMER SERVICE Virgin has lots of facilities which help the customers with the booking of ticket. There are many facilities like the mobile ticketing platforms, chip and pin units to Bluetooth based equipment for onboard payments. These are the devices used to maintain the services provided to the customer through advanced MIS tools provided by Halcrow. MIS FOR THE MANAGEMENT The MIS used for the management to carry out its activities is designed by Halcrow. Virgin uses the MIS solution that was framed by Halcrow to maintain activities like recruiting, Decision making, financial management etc. This MIS also helps to improve reporting around areas such as on-train shopping patterns. The MIS provided by the Halcrow also interfaces with the CRM system which is written in .NET so this helps the Virgin trains to have a good CRM with its customers. MOBILE ROLL OUT Virgin is currently finalizing trials for a roll out of handheld devices. These devices will be given to the drivers of the trains and these devices are equipped with Vodafone supplied PDAà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s. This device helps the drivers by replacing the paper based materials and would help in effective handling of the information. HARDWARE USED FOR THE MIS AT VIRGIN HP is the main supplier of all the hardware devices used at virgin for MIS. Citrix supplies thin-client Technology for applications such as rail operation systems. SOFTWARE SUPPLIERS FOR MIS AT VIRGIN The main provider of software to the MIS at virgin is Microsoft and Capgemini has also been one of the key suppliers of softwareà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s for the system. SWOT ANALYSIS STRENGHT The virgin trains have a lot of potential for improving its processes. As mentioned before it is doing a revamp of all its MIS processes this puts the Virgin trains in an advanced stage and also in a strong position to face its competitors. WEAKNESS The maintenance of the system is very expensive and the company aims to get a full return on all the investments made by it on IT. Any failure of any system which is currently being used will become a great weakness to the organization. since most of the processes are being experimented still. OPPORTUNITY As mentioned before the revamping of the IT processes at the virgin is a greater opportunity for the organization to rectify the shortcomings of the old system and to have an effective new system. THREAT Since most of the data used by virgin trains is dependent on electronic data any minor fault in the system would cause a threat to the entire system of virgin trains. CONCLUSION In this project we have seen briefly about MIS and its function in an organization. The Virgin Trains is taking MIS to a whole new level by investing firmly in its IT and also experimenting with its new systems which are going to be implemented. We saw how the use of MIS facilitates the organization on all angles of the business.MIS helps not only the organization but also its stakeholders and it helps the organization to achieve its objective in a very short period. REFRENCE: Wendy R. (1997) Strategic management and information system, 2nd edition, pitman Mcleod.R, Schell.G.P, Management information system, 2007, Pearson Education Inc, New Jersey, Pp (8-15). Web: CIO interview virgin train, [online] verified on http://www.computerweekly.com/Articles/2010/06/02/241427/CIO-interview-Virgin-Trains39-IT-remains-on-the.htm (accessed on 18/07/2010) Web: Rail data management and management information systems, [online] verified on http://www.halcrow.com/Areas-of-expertise/Rail/Data-management-and-management-information-systems/ (accessed on 19/07/2010)

Argumentative essay: Gay marriage Essay

The American dream, one of freedom and equality, is held highly in the hearts of every citizen in the United States. With the â€Å"American† dream in mind, most will say they support equal rights for homosexuals. But if you ask these members of society if they are for gay marriage then the support of gay equality comes to a stop and majority of Americans vote for the Constitutional Amendment, which bans gay marriage. Americans do believe in providing equal rights to the gay community, which include no toleration of discrimination in jobs, rights protecting gays from indecent actions, rights allowing same access to housing, rights allowing advancement in government, and so on and so forth. However, the concept of gay marriage is still not considered an â€Å"equal right† to American people. A huge misconception is the idea that gays have a choice to whom they can feel attracted to. Just as heterosexuals cannot† choose† who they are drawn to, neither can homo sexuals. Opposition movements promote that homosexuality is preventable. They believe living as a homosexual is not as easy as it is portrayed in media. How can a member of the straight community say that homosexuality can be changed, or even if homosexuals can be happy or not. What about the research that has been proven that homosexuality is genetic? No one would ever choose a life that is faced with prejudice and discrimination. Even if its ethnicity, religious beliefs or homosexuality. The same assumption of choice leads to the accusation that homosexuality is all about sex, which is called sexual perversion. Again, the truth is that homosexuality is multi-faceted. Homosexuality is more about the love and affection than it is sex. Sex, in a committed relationship is about expressing love. This is true whether it may be in a heterosexual or homosexual relationship. Being gay defines who that person is and makes up his or her identity. Very few straights can comprehend this. Instead, heterosexuals use their beliefs support for what â€Å"normal† should mean. The most repeated cases’ opposing gay marriages is the idea that it is immoral, but the â€Å"immoral† label is only based on religious perceptions. The First Amendment states, â€Å"Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof.† Religion is not, supposed to be the basis for our country’s laws according to the first amendment. Nevertheless, most of the individuals against gay marriage try to stress their religious beliefs onto others and make those beliefs into laws. Not everyone is religiously  inclined to the same morals and beliefs. The gay community is simply fighting to be free from religion in determining the laws of the country. The opposition believes marriage should be between man and a woman; otherwise, the marriage would be untraditional. The anti-gay community also believes same-sex marriages would threaten the basis of marriage. I strongly disagree with this argument because no evidence can support this allegation. How does giving a person the right to marry threaten marriage? Why is the right to get married only given to the heterosexual society? Courts recently say there is no reason why gays should not be allowed to marry realizing the American principles of human rights. The reasoning behind such laws and beliefs seems more like direct prejudice rather than an overwhelming reason worthy of denying people their civil rights. All in all, much of what the straight community believes to be true about gays is based only on stereotypes. There are those who assume gays are promiscuous and are unable to form long lasting relationships. I believe these stereotypes are extremely inaccurate. Even though unstable and sex-based relationships exist in both the gay and the straight communities, they are usually among the younger generation and only represent a small percentage. Gay marriage is defined as a legal union between members of the same sex. Ten percent of Americans, the size of the gay community, are denied the right to marry. The individuals representing this group want what every heterosexual has, the right to legally marry their life partner. As a country we need to move away from false reasoning, whether it may be based on ignorance or prejudice. Every person needs to be allowed the civil right to wed his or her life partner. Our society must live up to the quota of the American dream. The Pledge of Allegiance states â€Å"liberty and justice for all† and so should every citizen in our country.

Racial Discrimination in the United States - 1042 Words

Martin Luther King Jr. once said. â€Å"Darkness cannot drive out darkness; only light can do that. Hate cannot drive out hate; only love can do that.† After all of the history the world has with slavery, and racism, all that we’ve gone through, and have come from it’s about time that we put our differences aside, and accept each other for what we are, and aren’t. Racism is based on the belief that physical characteristics account for differences in character and ability, and that a particular race is superior to another. Racism has been going on since before anyone can remember whether it was owning a slave, killing another person just because of the color of his or her skin complexion, or making a racial joke about a classmate. Nobody is†¦show more content†¦At Issue: Racial Discrimination. N.p.: ProQuest LLC, 2014. Web. 20 Mar. 2014.† Lastly, but certainly not least, one global issue that seems to be rising daily is racial profiling. à ¢â‚¬Å"Studies have been able to show widespread use of racial profiling amongst law enforcements, and other authoritative personal.† â€Å"Nearly every person of color has a personal story of a time where they have been racially singled out by police, business owners, security guards etc.† â€Å"Racial profiling has become very hazardous. many racial profiling victims walk away with a ticket, but way too often the outcome of being racially profiled is death.† Comparatively, back to the Trayvon Martin case, the officer said he felt â€Å"threatened† by 19 year-old Trayvon Martin, though when Trayvon was shot, he had been carrying a soda, and a bag of skittles. If not for the color of his skin, Trayvon Martin might still be here today, but I suppose â€Å"he deserved it† for being a black kid, walking through a â€Å"white neighborhood.† We can’t let Martin Luther King Jrs dreams go to waste .â€Å"I have a dream that one day little b lack boys and girls will be holding hands with little white boys and girls.† â€Å"Nelson, David Erik, ed. Racial Profiling. N.p.: Greenhaven, 2009. Print. 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